THIS AWARD GOES TO A SERVICE, COMPANY OR AGENCY THAT SUPPORTS THE FIRST TIME BUYER INDUSTRY. THIS COULD BE A PRODUCT OR SERVICE THAT HELPS TO SUPPORT AND PROMOTE THE MESSAGE OF HOMEOWNERSHIP. Best Su li to the FTB Market
HOMEOWNERS ALLIANCE
HomeOwners Alliance is a small, entrepreneurial, female-led team that’s supported over 650,000 buyers and movers since 2012. With 36.5 million website visitors since 2012 and three million views of our first time buyer content in the past year, we provide independent, practical advice on leasehold, homebuying schemes and affordability challenges. Our tools, such as First Time Buyer Best Mortgage Rates, Best LISA Rates and financial calculators empower first time buyers to make informed decisions. And by thinking outside of the box, our Home Buyers Protection Insurance has safeguarded thousands from financial loss due to failed transactions. Beyond advice, we campaign for industry change. Our campaigns have changed policy and sparked national debate, from Stamp Duty reform to leasehold abolition. Our recent Generation Gap campaign highlighted that two million aspiring homeowners don’t believe they’ll ever follow in the footsteps of their parents and own a home. We don’t just offer advice – we push for change.
HIVE HOMES
For the past seven years, Hive Homes has been determined in its mission to provide quality and affordable housing to the first time buyer market. We are owned and funded by some of the North West’s most respected social housing providers and funders and the profit we make from building and selling you your new home is returned to our funders for them to use in creating and supporting even more social housing. Backed by the Greater Manchester Combined Authority and a number of local authorities, we are delivering new homes across the region that are affordable for new entrants to the property markets. Our Weavers Fold and Woodland Gardens have proved exceptionally popular with customers, and another 171 homes are about to be built in Bury and Radcliffe to uplift and provide much-needed new housing to those areas.
SAGE HOMES
Sage Homes is the UK’s largest provider of affordable homes. The company delivers an average of 2,500 Shared Ownership homes annually, with 80% of these going to first time buyers. Sage Homes partners with the UK’s housebuilders to deliver newly built, accessibly-priced homes above and beyond traditional Section 106 agreements, directly addressing the ongoing housing crisis innovatively and at scale through a range of exciting initiatives. Its pioneering Home Stepper scheme enables developers to convert market sale properties into Shared Ownership homes, which has already supported nearly 1,300 households who would otherwise be priced out. Sage Homes’ partnership schemes share risk with housebuilders and developers, bringing more homes to first time buyers and keeping projects funded and Britain building. Sage Homes offers a wide range of properties across the UK, ensuring that first time buyers can find affordable and high-quality homes suited to their needs.
86 First Time Buyer August/September 2025
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