THIS AWARD WILL GO TO AN ORGANISATION THAT HAS SHOWN INNOVATION IN THE WAY IT DESIGNS, BUILDS AND MARKETS ITS PROPERTIES AS WELL AS OFFERING A VARIETY OF SERVICES WHICH CAN HELP FIRST TIME BUYERS ON TO THE PROPERTY LADDER. A ordable Housing Prov of the Year
LATIMER
As Clarion Housing Group marks 125 years in 2025, its development arm, Latimer, is celebrating a landmark 2024 – delivering around 1,000 affordable homes across 30 developments and managing 125,000 affordable homes nationwide. With 67% of homes built classed as affordable, Latimer consistently exceeds council targets while reinvesting profits to fund future affordable schemes. Its diverse projects range from city centre towers to heritage conversions and entire new towns, with all homes – whether private or affordable – built to the same high standards. Each development offers stunning shared amenities and outstanding sustainability credentials, earning Latimer recognition as the UK’s most sustainable not-for-profit housebuilder. First time buyers benefit from sector-leading low-deposit options, enabling them to secure premium homes in sought-after developments. Customer service is best-in-class, recognised with Gold at the In-House Research Customer Satisfaction Awards for two consecutive years. Latimer is not just building affordable homes – it’s creating inclusive, future-proof communities that will thrive for generations.
STONEWATER
Industry-leading housing provider Stonewater operates across England and currently manages approximately 40,000 homes serving more than 93,000 customers.We provide a dedicated service for our leasehold properties encompassing Shared Ownership, Rent to Buy, Right to Buy, Right to Acquire and affordable rent. Stonewater also operates a variety of supported living services including retirement properties for older people, young people’s foyers, domestic abuse refuges, mental health and additional needs support, and safe spaces for the LGBTQ+ community. Stonewater takes a highly innovative approach to the design and build of its homes; we are committed to minimising our impact on the environment and providing safe, warm and affordable homes for our customers, and we continue to invest heavily in the sustainability of our new and existing homes. Stonewater is committed to building affordable homes in rural areas, currently owning and managing 7,812 properties in rural areas across England, approximately 20% of our total stock. The organisation has a long-term commitment to deliver many more through an ambitious development programme.
PLUMLIFE HOMES
Plumlife Homes is a multi-award-winning Shared Ownership specialist that has helped people on to the property ladder for more than 25 years. Shaping our services to ensure a brilliant customer journey is at the heart of what we do. We’re involved every step of the way in influencing new development design and house-type layouts to help ensure our homes are perfect for our target audience of first time buyers. We’re committed to helping all customers understand Shared Ownership before they consider buying with it, demonstrated by our recent marketing campaign,“Shared Experiences”. We always look for innovative ways to reach first time buyers, like our collaboration with First Time Buyer magazine and influencer @Nwpropertymum. Our commitment to delivering brilliant services shines through in our customer satisfaction survey results. In FY24/25, 99% of our Shared Ownership sales customers surveyed on completion were either “very satisfied” or “satisfied” with their experience.
READERS’ AWARDS buyer
88 First Time Buyer August/September 2025
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