Sponsored by
THE HYDE GROUP
The Hyde Group together owns and manages around 120,000 homes, making it one of the largest and most diverse housing providers in the country. With a strong focus on innovation, the team integrates customer insights into every stage of development, from planning to sales. The Hyde New Homes brand provides first time buyers with quality homes that suit their financial and lifestyle needs, offering a range of tenures including Shared Ownership. Hyde’s homes are designed for modern living – featuring sustainable construction, smart technologies and private outdoor spaces. The digital-first sales journey includes 3D virtual tours, a self-service portal, and a refreshed website enhancing accessibility and ease for buyers. This is the 12th consecutive year in which Hyde has earned a Gold award for customer satisfaction. It has also achieved the prestigious Net Promoter Score achievement award for customer recommendation, making exceptional customer service a fundamental part of everything it does.
SAGE HOMES
Sage Homes is the largest provider of affordable homes in England, delivering an average of 2,500 Shared Ownership homes annually, with 80% going to first time buyers. As a commercial Registered Provider, Sage Homes is reshaping the affordable housing market. It focuses on increasing the availability of high-quality, energy- efficient homes, with over 98% of its properties rated A or B for energy performance. Sage’s commitment to affordability is demonstrated by savings of around £430 per year on energy bills for residents in these homes. Sage Homes leads innovation with new schemes like Home Stepper, which converts market sale properties into more accessibly priced Shared Ownership homes, and several partnership schemes where the risk is shared with the developer. Sage Homes’ extensive reach across the UK ensures diverse housing options in various locations, while after-sales support, a customer portal and a Customer Scrutiny Panel ensure satisfaction in customer care.
GUINNESS HOMES
Commitment to innovation, sustainability, and customer-focused housing solutions makes Guinness Homes (Guinness) a worthy winner of “Affordable Housing Provider of the Year”. Recognising the need to go above and beyond, Guinness pushes the boundaries of what housing associations can achieve. By integrating recycled materials and wildlife-friendly designs and creating vibrant, amenity-rich communities, Guinness developments are great examples of innovative placemaking and eco-conscious housing. Innovation runs through everything including marketing operations, where Guinness’ adoption of cutting-edge CGI and sustainability sets it apart. Guinness is a customer-centric housing provider with affordability, accessibility and inclusivity at its heart, offering diverse homeownership options nationwide. Providing a first-class service to all buyers, especially first time buyers who are new to Shared Ownership, Guinness has an excellent customer satisfaction rating and takes pride in offering great service and great homes. Its innovative approach and dedication to affordable housing make it a standout contender for this award.
First Time Buyer August/September 2025 89
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