Business courses
MSc BUSINESS WITH MARKETING
Fees & funding: For further information on the most up-to-date course fees, and our scholarship offering, please visit our MSc Business with Marketing web page.
Start date: Sept 2026
Duration: 1 year, full-time
Entry requirements: 2:1 (or international equivalent) at Undergraduate level. We welcome applications from all disciplines and do not require you to have prior knowledge in this area. If English is not your first language, please note that you must meet a minimum overall standard in a recognised test of English. Further details of these tests and minimum overall scores are available on the MSc Business with Marketing web page.
Why MSc Business with Marketing? Our MSc Business with Marketing offers you the opportunity to study the key fundamentals of business and develop specific insight into marketing. After developing a grounding in key business areas you will expand your knowledge of the latest marketing techniques and trends to understand what drives consumer behaviour and business growth in the ever-changing world of business. Throughout the course, you'll gain in-depth knowledge of strategic marketing, global branding, and service marketing, empowering you to address the challenges managers face in building and sustaining successful brands. This course will be taught through an exciting mix of face-to-face and online learning, utilising the format most suitable to the content, and in a way that helps you balance your workload and make the most of opportunities for extra-curricular activities.
Assessment and modules Over three terms, you’ll study eight
Optional modules Please note that this is a sample range: ■ AI in Business ■ AI and Moral Decision-Making in Business ■ Consumer Behaviour ■ Business Analytics for Managers ■ Business, International Finance and Economics
Optional modules (Business in Practice route only) ■ Marketing with Digital Disruption and Transformation ■ Marketing through Social Media ■ Big Data Analytics ■ Project Management ■ Corporate Finance ■ Business Operations Consulting ■ Customer Analytics ■ Design Thinking ■ Managing Human Resources in Contemporary Organisations ■ Global Challenges in Management and Sustainability. Please note these modules are subject to change.
Employers of our graduates include:
112 Cohort size (2024 intake) 12 Nationalities (2024 intake) 23
compulsory modules, and select one optional module. If you choose the Dissertation route you will undertake the Research Methodology module in term two, and if you select the Business in Practice route you will also select one additional optional module in term two. Assessment of these modules will vary, and you may be assessed by group presentation, individual assignment, or examination.
■ Business Operations Consulting ■ Case Studies in Data Science and Economics ■ Digital Business Services
Core modules for 2026 entry ■ Marketing
Average age (2024 intake) 55% Working in Marketing, Technology or Consulting* (2022 intake) *Of those participating in our MSc Employment Report survey. The 2022–2023 cohort averaged an 81% response rate overall.
■ Service Marketing ■ Strategic Marketing ■ Global Branding
■ Digital Strategy and Agile Transformation ■ Entrepreneurship and Business Venturing ■ Forecasting for Decision Makers ■ International Business ■ Strategic Human Resource Management ■ Sustainable Innovation ■ Research Methodology (compulsory for students choosing Dissertation). Please note these modules are subject to change.
■ Quantitative Methods for Business ■ Fundamentals of Economic Behaviour ■ Strategy Analysis and Practice ■ Foundations of Financial Management.
Capstone modules ■ Dissertation ■ Business in Practice.
Find out more
W wbs.ac.uk/go/mbm
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Master's Courses 2026
wbs.ac.uk/go/masters
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