Management courses
MSc MARKETING & STRATEGY
Fees & funding: For further information on the most up-to-date course fees, and our scholarship offering, please visit our MSc Marketing & Strategy web page.
Start date; Sept 2026
Duration : 1 year, full-time
Entry requirements: 2:1 (or international equivalent) achieved in any subject area at Undergraduate level. Applicants from all disciplines are welcome. If English is not your first language, please note that you must meet a minimum overall standard in a recognised test of English. Further details of these tests and minimum overall scores are available on the MSc Marketing & Strategy web page.
Why MSc Marketing & Strategy? This specialist course will equip you with the tools needed to make a desired impact on innovative marketing or strategic decisions, both within companies and from advisory functions in service providers and consultancies. Our unique combination of teaching, interaction with experts, and exposure to the latest contemporary content provides students with a platform to apply learned techniques to ‘real-world’ scenarios. You’ll gain the creative and analytical skillset needed to flourish in your career. You’ll critically assess how best to utilise marketing at the heart of organisational strategy. The intrinsically linked strands of this degree enhance your understanding of the broader implications of decisions for the organisation as a whole, giving you the confidence and expertise to apply your skills in a variety of roles, thereby furthering company development. This course will be taught through an exciting mix of face-to-face and online learning, utilising the format most suitable to the content, and in a way that helps you balance your workload and make the most of opportunities for extra-curricular activities.
Assessment and modules Over three terms you will complete six core modules, and three marketing and strategy related optional modules. Assessment of these modules will vary, and you could be assessed by group presentation, peer assessment, individual assignment, or examination. Your studies will be completed by either one further optional module and the Marketing and Strategy in Practice module, an Internship, or your Research Paper. Within the Research Paper option there are two possible approaches: ■ A company-based project with a sponsoring organisation, producing both an academic Research Paper and a management report for the company ■ A piece of marketing or strategy-related research which will see you develop more specific detailed knowledge in a particular area of marketing or strategy.
233 Cohort size (2024 intake) 26 Nationalities (2024 intake) 23
Average age (2024 intake) 80% Employed within 6 months of completion* ( 2022 intake) 35% Working in Consulting, Technology or Finance* (2022 intake) *Of those participating in our MSc Employment Report survey. The 2022–2023 cohort averaged an 81% response rate overall.
Core modules for 2026 entry ■ Critical Issues in Marketing ■ Strategic Management ■ Succeeding in a Sustainable Future ■ Negotiation ■ Market Research ■ Marketing and Strategy Analytics.
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MSc Marketing & Strategy is ranked 2nd in the UK and 7th in the world QS World University Rankings 2025
W wbs.ac.uk/go/msms
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Master's Courses 2026
wbs.ac.uk/go/masters
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