Tips for Increasing Sales Every Pharmacy Needs Great Products and Service Aren’t Going to Cut It
After the key pillars we’ve covered so far, you’ve now got a fortified team and outstanding products, but how can we ensure people know this? When increasing your sales, patients need to come through the door first. Our tips for boosting your patients’ purchases all rely on one element: Signage! You can have the coolest, sexiest product on the market, but if nobody points to it, it won’t sell! Attractive signage tells people, “Hey, we’re here with these products/services at this competitive price.” Whichever way you choose to tell people, this is up to you. You can purchase premade signs or go the old-fashioned route and make them yourself! We’ve had some excellent premade signs from StoreSupply.com at a reasonable price. Yet, you’ll find plenty of signage options out there, and it simply depends on what you want for your pharmacy.
Vital factors to remember when it comes to creating signage are:
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Bright colors
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Easy to read
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Not too harsh on the eyes
• All the details of your offer (product, deal, discounts, etc.)
You should place your signage in high-traffic areas so everyone who walks in will see it. The front door, register, and any other spots where patients will pass by are perfect spots to place
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