USE FLU SHOTS TO UPSELL AND IMPROVE REVENUE More Patients Walking In Means More Chances to Sell
As fall gets closer, so does flu shot season, where countless people are heading to their local pharmacy for their annual vaccination. Take advantage of this uptick in visitors by upselling and increasing your sales and returning patients. When you upsell during flu shot season, keep one element in mind: These are often healthy patients just coming in for their flu shot, so sell to them accordingly! These aren’t your frequently seen patients who suffer from chronic illnesses or pain issues. These are people making a quick stop for their yearly shot. How can you turn this short visit into a product sale?
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Vitamin D
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Probiotics
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Vitamin C
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Zinc
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Elderberry
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Echinacea
If every person who walks in for a flu shot walks out with just one product , your cash-based revenue will soar. So many pharmacy owners don’t realize how quickly these small purchases can add up and improve your profits. You’re also building a rapport with new visitors, which is always a win!
Introduce flu season favorites.
Amplify your signage.
Just because perfectly healthy people walk through your door doesn’t mean you have zero products to offer them! Explain how they can stay healthy by stocking up on the vitamins and supplements they need during cold and flu season. Some products that can be beneficial for everyone during this season include:
You have fancy new signage now, right? Well, make the most of these quick flu shot visits by placing signage where patients will be seated for their vaccination! They will be sitting in a chair for around 10–15 minutes, so place signage nearby highlighting specials and deals that apply best to them. This is also a great spot to advertise your new flu season bundles where they physically can’t miss it!
You won’t get a ‘Yes’ if you never ask!
We get it. You don’t want to seem pushy or overbearing by sharing offers with these new patients, but you’ll never make a sale if you never ask . Imagine the increase in sales if every person who came in for a flu shot bought a product. Clearly, it’s worth the extra effort! Prepare a product or deal in advance so your team members can easily bring it up with every new patient. Don’t be shy! Small talk can lead to upselling, so don’t let the worry of being pushy hold you back. Flu season only comes once a year. Take advantage of it!
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