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Let them know about the bundles. Before you watch your cash-based revenue increase, all that’s left for you to do is ensure your patients know these bundles exist! This is an enticing offer, and you need to guarantee everyone knows these bundles include everything they need at a discounted price. First, use clear packaging so all the products are visible, and tie them up however you like. I would use colorful ribbon, which is both incredibly affordable and eye-catching. Next, place these bundles where anyone can see them. A perfect high-visibility spot is right by the register! It’s time to create in-store signage that can’t be missed! The signage should be bright, easy to read, and show the regular price of the combined products and your discounted deal. Be proud of these bundles, and don’t be afraid to have every team member aware of them and share them with customers.
Fall and winter are when more people will be heading into your pharmacy, and you need to take advantage of this with effective marketing. I’ll be sharing what exactly I like to include in these bundles, signage tips, and more flu-season selling points to cash in on, so stay tuned!
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