Promote Point-of-Care Testing at Your Pharmacy Show Patients Every Step of the Process!
Point-of-care testing has become a prevalent pharmacy staple since the pandemic started, yet you can offer patients many other tests this coming fall! Without a doubt, COVID-19 tests are the most sought-after type of point-of-care testing. Yet, you should ensure all your patients know you offer numerous tests such as strep throat, flu, or RSV tests. As the colder seasons begin, you should focus on offering these tests and making your pharmacy patients’ go-to point-of-care testing pharmacy. How? Here are a few things to keep in mind. DiversifyRx has an entire course for members on point-of-care testing, which includes starting the process or marketing, but we’ll give you a peek at a few tips here! Keep patients in the know! People might be apprehensive about testing, whether because they’ve never had that test done before or experienced it at your pharmacy. Point-of-care testing can be scary for the average person. So, lessen their apprehensions by directly
answering any questions the community might have in your marketing.
Marketing for point-of-care testing should share precisely what patients can expect when they come in for a test. Some questions or concerns you should address include:
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Should they make an appointment?
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Are walk-ins welcome?
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How is the procedure done?
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Do they need to prepare anything beforehand?
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How long does testing take?
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How much does the test cost?
Whatever questions a person may have should be addressed in your marketing, be it signage or social media. Set crystal clear expectations so people feel comfortable! Show the process step-by-step. What better way to display the point-of-care testing process than making a video? No, it doesn’t need to be Oscar-worthy! You can have your employees act out how different testing processes occur and everything people can expect when they stop by. This is an incredible and simple way to market these tests because they show you offer them, and the process isn’t stressful or a mystery! Practice complete pricing transparency. One element you can’t forget to share is your pricing. Including the entire process and the transparent pricing will encourage people to choose you over other pharmacies that keep it all under wraps. If you’re not proud of your pricing, it’s time to change it! You want a competitive price and another reason for people to choose you! If you’d like more detailed information and resources to start your pharmacy’s point-of-care testing, take our course: A-Z Point-of- Care Testing. With a compelling point-of-care testing campaign, you’ll find everything you need to get your pharmacy fall season ready. Head over to Pharmacy Badass University to get started!
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