3 THE OUTSIDE-IN PLANNING HANDBOOK | 2023
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This report is based on three years of testing of outside-in planning concepts. The pilot work mentioned in the report is based upon pilot work with o9 Solutions and OMP. Overview
In January 2021, we initiated work to define outside-in planning processes with an Advisory Group, nicknamed Project Zebra. The group was composed equally of business and technology leaders who brainstormed on the future state of planning through monthly meetings throughout 2021-2022. Advisory Board Members for Project Zebra: Douglas Kent, ASCM ; Jason Robke, Boeing ; Rebecca Vohl, BSH ; Dave Winstone, Dow Chemical ; Daniel Corsten, IE Business School ; Peter Schram, Independent Consultant ; Chris Tyas, Retired Nestle ; Fred Baumann, o9 Solutions ; Lukasz Zieba, o9 Solutions ; Tanguy Caillet, o9 Solutions ; Steven Daugherty, Samsung ; Olivier Redon, Schneider Electric ; Lora Cecere, Supply Chain Insights ; Phillipe Lambotte, Tonal ; Bob Masching, Trident Seafood ; Arnd Huchzermeier, WHU ; and Stephanie Thomas, University of Arkansas ; The insights from the work with the Project Zebra advisory group were used to build a virtual three-day seminar. The open class, advertised on LinkedIn, filled up to capacity in twenty-four hours with forty-eight business leaders. The goal was to gain additional insights while validating prior work. Methodology
During the summer of 2023, a second advisory group started using the name Project Spark. The members included: Advisory Board Members Project Spark: Vipul Desai, Dow ; Tracy Johnson, Dow ; Dave Winstone, Dow ; Thomas van Woensel, Eindhoven University of Technology ; Danny Kim, General Mills ; Kirsten Olson, General Mills ; Pascal Van Hentenryck, Georgia Institute of Technology ; Tomaz Vrabec, Land O’Lakes ; Margo Cohen, Nestle ; Tim Blake, OMP ; Lennert Smeets, OMP ; Jo Vernelen, OMP ; Aditya Karnik, OMP ; and Bob Herzog, Retired P&G ; The groups tested five use cases to understand the value proposition. 225 business users and technologists completed the training in the past three years. An ongoing steering group continues to guide the direction of the work: Steering Group Members: Michel Huber, BSH ; Dave Winstone, Dow ; Nicole Miera, LKQ ; Margo Cohen, Nestle ; Olivier Redon, Schneider Electric ; Mathew Smith, Western Digital ; and Arnd Huchzermeier, WHU . Figure A depicts the groups' view of an outside-in supply chain planning process.
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