39 THE OUTSIDE-IN PLANNING HANDBOOK | 2023
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Background
As an analyst at AMR Research, Lora Cecere’s fascination with demand-driven value networks started twenty years ago. This report is based on twenty years of experience building an understanding of constructing demand-driven prototypes as an industry analyst.
About Supply Chain Insights
Founded in February 2012 by Lora Cecere, LLC aims to deliver independent, actionable, and objective advice for supply chain leaders. With ongoing research using the over 330,000 followers on LinkedIn, the goal is to publish actionable insights to help leaders understand supply chain trends, evolving technologies, and which metrics matter.
About Lora Cecere
Lora Cecere (Twitter ID @lcecere) is the Founder of Supply Chain Insights LLC and the author of the popular enterprise software blog Supply Chain Shaman. She also writes as a LinkedIn Influencer and as a contributor to Forbes. Using her research, she penned twelve books to help business leaders. With over twenty-two years as a research analyst (AMR Research, Altimeter Group, and Gartner Group) and now as the Founder of Supply Chain Insights, Lora is recognized as a global supply chain expert and is a frequent speaker on the evolution of supply chain processes and technologies.
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