5 THE OUTSIDE-IN PLANNING HANDBOOK | 2023
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TABLE OF CONTENTS
Overview 3 Methodology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Executive Summary . . . . . . . . . . . . . . . . . . . . . . . . . . .7 UnderstandingtheMission. . . . . . . . . . . . . . . . . . . . . . . .9 Inside-OutProcessModeling . . . . . . . . . . . . . . . . . . . . . . .11 A Closer Look at Demand . . . . . . . . . . . . . . . . . . . . . 13 Supply Lead Time and Planning Horizons . . . . . . . . . . . . . . . 15 Understanding Supply Chain Flows . . . . . . . . . . . . . . . . . . 16 Defining An Outside-in Planning Process 18 Bi-Directional Orchestration .. .. .. .. .. .. .. .. .. .. .20 RethinkingInventory.. .. .. .. .. .. .. .. .. .. .. . 21 Unlearning 25 The So What? Who Cares? 29 GettingStarted.. .. .. .. .. .. .. .. .. .. .. .. .. ..30 Driving Change in the Technology Market . . . . . . . . . . . . . . . . . . 31 Conclusion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32 APPENDIX Starting with Data 34 Calculating the Bullwhip Effect . . . . . . . . . . . . . . . . . . . . . . 35 Definitions 36 Background.. .. .. .. .. .. .. .. .. .. .. .. .. .. . 39 About Supply Chain Insights 39 About Lora Cecere .. .. .. .. .. .. .. .. .. .. .. .. .. .39
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