Newton view The future, even in the near term, is emotive, it is personalised and it is radically different, requiring transformative change. The answer to innovating and driving business growth in this complexity, isn’t found through a traditional lens. But the technology, tools, talent and thinking to power the future we all want and see are available today. Our next steps as an industry require data, transformational AI, knowledge of end-to-end value chains and, fundamentally, human understanding. Despite all the distractions, the noise and turmoil, the always-changing and rightfully demanding consumer remains – as ever – at the core of every decision, every moment on- and offline.
17
Made with FlippingBook - Online catalogs