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AN ACT OF GRATITUDE OR A HOLLOW GESTURE?
Say Thank You Like You Mean It
Thanksgiving is a time to express your gratitude to the people in your life. During this time of year, plenty of companies talk about how thankful they are for their clients. But more often than not, to those clients, words of thanks feel like just another sales gimmick. If you want to show your clients how much they mean to you, here are a few ways you can express that thanks authentically.
SEND A THANK-YOU NOTE
Getting a letter in the mail is a nice feeling. Taking the time to send a client a handwritten letter is the kind of pleasant surprise that really makes someone feel good. Obviously, a handwritten note will take more time to craft than an email, so it’s okay to send fewer notes in order to really make an impact. Find some tips for writing awesome thank-you notes at Helpscout.net/blog/how-to-write-a-killer-thank-you-note.
DONATE TO A CLIENT’S FAVORITE CHARITY
A great way to show that you care is by helping a client give to their favorite charity or cause. If you happen to know a charity near and dear to their heart, you can make a surprise donation in their name, or you can reach out and ask them directly. It’s the season of giving, after all! The best way to make your thank-you feel authentic is to genuinely be authentic. Yes, an unexpected gesture can reflect well on your company and encourage clients to talk you up to their friends and family, but potential referrals should be a perk of giving back, not the main goal. Practice genuine gratitude this Thanksgiving, and it will be well-received.
GIVE THE GIFT OF FOOD
We all need to eat, so what better way to say thank you than with a sweet treat? You may not be aware of any unique dietary restrictions your client may have, so it’s best to play it safe. A tin of cookies or some peppermint bark will delight almost anyone, but if your client is a fitness company, they may prefer a healthier treat, like a fruit basket.
SUCCESS STORIES “Our civil case had been going on for about 8 1/2 years when Case became our primary attorney. From the first time we met, I was impressed with his compassion. He cared about how long our case had been going on and the fact that justice was not served. It was a personal injury case. My husband had a severe brain injury from a fall. Over the years after the fall, his mental health was failing and our quality of life was getting worse. My husband
“Then, one day, we were referred to Case Barnett Law. At first, I was skeptical that we still had a good chance of getting justice after years of legal disappointments. After speaking with Mr. Barnett, I felt hopeful again that we could finally get some help. Case Barnett took over our case. He was compassionate about our situation and started working to get our case to court. In just a fewmonths, we were in court. Mr. Barnett presented our case and the simple facts. He was always professional, knowledgeable, and truthful. The jury believed him after hearing the simple facts of the case as presented by Case Barnett. The defendant’s insurance company made a reasonable settlement, and now, over 10 years since the accident, my husband is getting the medical attention that he deserves. Without Case Barnett and his professional integrity, compassion, and hard work searching out the true facts of our case, we would never have reached a settlement. All I can say is thank you, Case.” –Gladys S.
was never able to go back to any kind of work. He was in a high-level technical field. His income was above average and I was in a professional position. We depended on his income to live. I had to take over his care and still try to bring in some income. After a couple of years of searching, we found attorneys who would take our case. After several years, our attorneys had tried everything to get the defendants and their insurance company to make a reasonable settlement with us, and it did not look good for our case to continue.
This publication is intended to educate the general public about personal injury and elder abuse. It is not intended to be legal advice. Every case is different.
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