CONTENTS
STATE OF THE UK SWIMMING INDUSTRY REPORT 2025
WELCOME TO LEISURE DB’S STATE OF THE UK SWIMMING INDUSTRY REPORT 2025
INTRODUCTION FOREWORDS
PRIVATE SECTOR DEFINITIONS
7
82
INDUSTRY VIEWS
11
83
OVERVIEW
90
POOL FACILITIES
TOTAL MARKET OVERVIEW & TRENDS
93
OPENINGS & CLOSURES
Leisure DB is the leading independent data specialist in the UK leisure sector, providing robust market intelligence and analysis across the full scope of an increasingly diverse industry. For over 30 years, our reports have provided UK operators, suppliers, investors, consultants and government bodies with invaluable analysis of sector performance and trends. The data and insight we provide enables businesses across the sector to make strategic decisions with precision and confidence – suppliers and operators, independents and multi-site operations, public and private, direct and through leisure consultancies.
36
94
POOL LOCATIONS
43
95
UK POOL LOCATIONS
TOP 30 POOL OPERATORS
44
100
OPENINGS & CLOSURES
TOP 10 POOL OPERATORS
45
103
UK POOL STOCK
INDEPENDENTS & CHAINS
PUBLIC SECTOR DEFINITIONS
LEISURE DB REPORT METHODOLOGY
52
105
53
106
OVERVIEW
REPORT PARTNERS
54
112
OPENINGS & CLOSURES
OUR EXPERT TEAM
55
116
POOL LOCATIONS
WORK WITH US
64
117
FEES & PRICING
OTHER LEISURE DB PRODUCTS
66
MANAGEMENT MODELS
We believe deeply in the importance of our sector. We’re here to help grow it.
75
POOL FACILITIES
Find out how we can help your business achieve its potential – see page 116.
77
TOP 10 POOL OPERATORS
We are for the industry, by the industry.
INSIGHT & ANALYSIS
Woven throughout this year’s report are operator and thought leader interviews, for insight into the story behind the statistics. Our thanks go to everyone for their time and willingness to share their expertise and experiences.
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ANDY SALMON – SWIM ENGLAND
JACQUI TILLMAN & IAN COTTON – EVERYONE ACTIVE
70
47
DAVE CANDLER – STA
DAVE COURTEEN – MOSAIC GROUP 86 EMMA KUWERTZ-NORMAN – NUFFIELD HEALTH 96
56
ANDREW CLARK – GLL
© Leisure DB. All rights reserved unless otherwise agreed in advance by Leisure DB. No part of this report may be sold. If any data or information from the report is shared or referenced, Leisure DB must be attributed and the State of the UK Swimming Industry Report 2025 quoted as the source.
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STATE OF THE UK FITNESS INDUSTRY REPORT 2023
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STATE OF THE UK SWIMMING INDUSTRY REPORT 2025
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