FEES & PRICING
PUBLIC SECTOR
PUBLIC SECTOR
Average pay- per-swim fee
Regional breakdown
£5.77
East Midlands
£6.00
Eastern
£6.43
London
As noted previously, the average public sector pay-per-swim fee across the UK is now £5.80 (up from £5.59 in 2024). ■ Pools in England charge the highest average pay-per-swim fee (£5.94 per swim in 2025) and have seen an increase of +3.7% since 2024. ■ There have also been rises in Wales (£5.56, +6.7%), Scotland (£5.41, +3.8%) and Northern Ireland (£4.48, +3.9%). ■ Pay-per-swim fees in Northern Ireland remain 23% below the UK average, while at £6.51, fees in the South East region of England are 12% above the UK average. ■ The South East became the first region to pass the £6.50 milestone this year, up from £6.21 in 2024.
£5.33
North East
£5.57
North West
£4.48
Northern Ireland
£5.41
Scotland
£6.51
South East
£5.88
South West
£5.56
Wales
£5.66
West Midlands
£5.62
Yorkshire & Humber
Specialists in Pool Lighting Design - Supply - Install All Areas Main Pool, - Learner Pool, Changing Emergency Lighting Design
NO DATA 2020 & 2021 DUE TO COVID-19
Average pay-per-swim fee: 2010–2025
£5.80
£6
£5.59
£5.22
£4.93
£5
£4.58
£4.38
£4.24
£4.11
£3.99
£3.88
£3.75
£4
£3.63
£3.38
£3.25
£3
£2
2010 2011
2012
2013
2014 2015
2016 2017
2018 2019 2022 2023 2024 2025
STATE OF THE UK FITNESS INDUSTRY REPORT 2023 sales@earlsmann.co.uk 01884 259917 www.earlsmann.co.uk
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STATE OF THE UK FITNESS INDUSTRY REPORT 2023 STATE OF THE UK SWIMMING INDUSTRY REPORT 2025
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STATE OF THE UK SWIMMING INDUSTRY REPORT 2025
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