Websites are way too underrated by a lot of small business owners and thought of as an unneces- sary addition, but a good, clean website is truly the lifeline of your business. In the past, websites were viewed mainly as landing pages but that’s not the case anymore. Your website is a place to not only show people about what you’re selling but to also ACTUALLY sell it. As Covid taught business owners, being able to sell online is crucial, especially if your brick & mortar store is closed. As e-commerce grows, there is no reason a brick & mortar store should not also supply their offer- ings online. Not only is it a great way to gain more exposure but you can also expand your reach and sell to people across the world! Oh, but you don’t have tangible items to sell? Well, websites are
also fabulous lead generators and can help you grow your email list and target your customers in an incredible way that you might be blind to if you refuse to create a website for your brand or business. I’ve only scratched the surface about what your digital footprint can do and the business opportu- nities it can create. Once you get more comfortable in the digital realm there are an abundance of ways in which your business can benefit. From Search Engine Optimization and Marketing to Google Ad Words to email marketing there is a whole wide world beyond the traditional brick & mortar store.
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SEPTEMBER 2020 • SPOTLIGHT ON BUSINESS MAGAZINE
SPOTLIGHT ON BUSINESS MAGAZINE • SEPTEMBER 2020
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