Review of Legal Tech Branding 2019 - 2020

Appendix

New Law / Captive ALSP brands ( from law firms)

1 / Stand-alone brands Branded platforms for delivering legal services

3 / Endorsed brands Endorsed branded platforms for delivering legal services

Condor (Fieldfisher) Konexo (Eversheds Sutherland)

BCLP Cubed (BCLP) Twobirds Client Solutions (Bird & Bird) DWF Mindset (DWF) Kennedys iQ (Kennedys) Norton Rose Transform (Norton Rose Fulbright)

2 / Sub-brands Sub-branded platforms for delivering legal services AG ID (Addleshaw Goddard) Advance Delivery & Solutions (Allen & Overy) Ashurst Advance Delivery & Ashurst Advance Digital (Ashurst) CMS Managed Legal Services & CMS Design (CMS) Clifford Chance Applied Solutions & Clifford Chance Create (Clifford Chance) Law& (DLA) Connected Innovation (Freshfields) Alternative Legal Services (Herbert Smith Freehills) Linklaters Nakhoda (Linklaters) Osborne Clarke Solutions (Osborne Clarke) Pinsent Masons Vario (Pinsent Masons) Simmons & Simmons Wavelength (Simmons & Simmons) WBD Advance (Womble Bond Dickinson)

4 / Narratives The following firms fail to include on their websites a narrative that describes their overarching approach and services for delivery of legal services, despite (some) having solutions to talk about.

Clyde & Co DAC Beachcoft HFW* Hogan Lovells Irwin Mitchell* Macfarlanes*

Simmons & Simmons Stephenson Harwood Taylor Wessing* Watson Farley & Williams* Withers*

* Firms failing to include any content detailing tech and innovation capabilities.

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