60 seconds with Francesca Bortoli at Linklaters (published Winter 2020)
Linklaters has a strong reputation for excellence in innovation and technology. Francesca (‘Fran’) Bortoli is part of its innovation team, helping to drive the narrative internally and externally. We talked with Fran about her insights into marketing and communications.
BrandTech: Currently your role is Senior Client Innovation Adviser. So what are your day-to-day responsibilities? Fran: I focus on innovation-driven marketing and business development initiatives and opportunities, and amplify our firm’s innovation messaging both internally and with our clients. For example, • I work with our marketing, business development and pitch teams to ensure that we provide a tailored response to clients with innovation woven throughout; • I liaise with our PR team to showcase our innovation initiatives to the market (on com, social medial channels and conferences); and • I deliver tailored innovation sessions to up-skill our lawyers and business professionals so that they feel empowered, through the use of case studies and stories from across our network, to show the value innovation brings to their client relationships and legal work. BrandTech: Your background is in marketing. How does this help with your present role? Fran: There is a clear overlap between business development and innovation; they can’t operate in isolation. I help join the dots to make sure we provide a bespoke, tailored response to our clients.
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