C.H. Brown Co. - January 2024

Take a look at our January newsletter!

JANUARY 2024

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The Many Benefits of Embracing Hobbies Mind, Body, Soul

Socializing Through Hobbies Whether you join a local club, participate in group classes, or engage in community events centered around your hobby, the social aspect enhances the overall experience. Shared interests create connections and foster a sense of community, combating feelings of isolation and contributing to emotional well-being. Who knows? Maybe you’ll make a new friend or two at your next group class or at the pool! Finding Passion and Purpose The importance of cultivating hobbies lies in the joy and passion they bring into our lives. Explore activities that resonate with your interests and spark enthusiasm. Whether it’s learning a musical instrument, experimenting with art, or diving into a new craft, the pursuit of favorite hobbies is a lifelong journey that adds vibrancy and meaning to our lives. Balancing Indoor and Outdoor Hobbies While strategic board games and indoor hobbies offer intellectual stimulation and creativity, outdoor activities provide a breath of fresh air, exercise, and exposure to the natural elements. Striking a balance ensures a holistic approach to personal growth and well-being. Try to make time for all the activities you love and enjoy! Whether you seek intellectual challenges, physical activity, social connections, or pure joy, the diverse world of hobbies offers something for everyone. Get out there and embrace your passion and purpose! –Kit West & Ed Meyer

“Hobbies are great distractions from the worries and troubles that plague daily living.” —Bill Malone

This month, we not only welcome a brand new year — a blank canvas to begin a new chapter — but we also celebrate National Hobby Month. It’s a great reminder to embrace the joy of pursuing hobbies, fostering personal growth, and discovering passions that enrich our lives. Whether you’re an avid collector, a sports enthusiast, or someone intrigued by the world of puzzles, National Hobby Month encourages individuals to explore diverse activities that bring fulfillment and expansion to their daily routines. Hobbies are gateways to self-discovery, creativity, and personal development. Engaging in activities we are passionate about contributes to our overall well-being, offering many benefits that extend beyond the joy of the moment. January and National Hobby Month remind us to reflect on the significance of incorporating hobbies into our lives and the positive impact they can have on our physical, mental, and emotional health. Exercising the Mind Choosing a hobby that gets your brain working is key! Strategic games like chess, billiards, or complex puzzles provide mental stimulation, enhancing cognitive functions and promoting critical thinking. These activities foster intellectual growth and resilience. Getting Active Staying active is a key component of a healthy lifestyle. Whether you enjoy biking through scenic trails, running or walking, or exploring the great outdoors through hiking, physical hobbies contribute to overall fitness. The added benefit of being outside connects enthusiasts with nature, offering a refreshing change of scenery from the confines of daily routines.

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Master Your Money With Reverse Budgeting A NEW APPROACH TO FINANCIAL FREEDOM

Cover Your Expenses After setting aside your savings, use the remaining money to cover your monthly expenses and discretionary spending. This process forces you to be mindful of your spending and live within your means. Adjust Your Lifestyle If your expenses exceed your remaining income after savings, it’s time to make lifestyle adjustments. Look for areas where you can cut back without compromising your essential needs. Track Your Spending Keep an eye on your spending habits by reviewing your bank and credit card statements, using budgeting apps, or maintaining a spending journal. This helps you identify areas where you can make further financial improvements and adjustments. Whether saving for a specific goal or simply building a stronger financial foundation, reverse budgeting can be a valuable tool in your financial toolkit. Give it a try!

Managing your personal finances can be a daunting task, and traditional budgeting methods don’t work for everyone. However, “reverse budgeting,” a unique approach that empowers you to take control of your finances and achieve your goals more efficiently, may work for you. In a typical budgeting process, you track your income, expenses, and savings goals in a forward-facing manner, allocating your earnings to various expenses and saving whatever is left over. Reverse budgeting flips this process. Instead of allocating money to expenses first, you focus on saving and investing a predetermined amount before covering your expenditures. Here’s how it works. Set Your Savings Goal Start by determining your financial goals, whether saving for emergencies, retirement, a vacation, or a down payment on a house. Consider creating separate savings accounts for different goals to track your progress. Automate Your Savings Arrange for automated transfers from your income to your savings accounts on payday. By doing this, you treat savings as a non-negotiable expense, similar to rent or utility bills.

How to Keep Your Marketing Relevant in Record Time Business Lessons From Ryan Reynolds

How is the “Sexiest Man Alive” in 2010 also a genius businessman? Ryan Reynolds has appeared in countless movies and, even more recently, advertisements from his own business ventures. However, while his star power has an impact on his marketing, it’s his strategy that works! Reynolds co-founded his advertising agency, Maximum Effort, in 2018 and has been churning out some powerfully effective advertising. How? A little technique called “fastvertising.” Reynolds’ Success With Fastvertising Fastvertising uses rapid-speed news outlets and social media platforms. To be successful with this type of marketing, you need to be quick on your feet, and we mean quick. Once something goes viral and becomes part of the cultural zeitgeist, it’s time to join the conversation and create an ad that plays into this trend.

Do you remember that disastrous Peloton holiday commercial from 2019? The commercial had everyone talking — for all the wrong reasons, as many criticized the ad as sexist. Reynolds immediately stepped in, rode the wave of frenzy, and pushed out a sequel to the saga. Maximum Effort was able to conceptualize the ad’s plot, hire the ad’s star, Monica Ruiz, produce the video, and release it to the world in only 72 hours — and it went viral. The advertisement’s success led to his $610 million deal selling Aviation to Diageo. But Reynolds wasn’t done just yet. He teamed up with fellow actor Rob McElhenney to purchase a fifth-tier Welsh soccer team, Wrexham AFC, for $2.5 million and then used his studio to create a docuseries highlighting the team’s history and the process of resurrecting the team. As a result, the

team gained a massive following, countless

sponsorship deals, and increased ticket sales. The Essentials of Fastvertising

Clearly, the key to succeeding at fastvertising is releasing content as quickly as possible. You need to be able to plan, produce, and release an on-topic commercial in less than three days. Any longer, and the trend loses its virality, and your ad loses its relevance. But before you move at lightning speed, you need to actually be in the know. Follow trending hashtags, videos, news headlines, and whatever other new sensation hits the cultural scene. Once you spot something that everyone is talking about, it’s time to get started. It seems like we can all learn a few things from Reynolds!

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Essential Time Management Tips for Brokers Maximize Efficiency

BAKED SALMON WITH GARLIC AND LEMON

For brokers handling diverse client portfolios, effective time management is key! Balancing the demands of multiple clients, each with unique needs and timelines, requires a strategic approach to ensure optimal productivity and client satisfaction. Here are eight essential time management tips to keep in mind. Prioritize Tasks Identify and prioritize tasks based on urgency and importance. Not all client requests carry the same weight, so allocate your time to address critical and time-sensitive matters first. It often helps to tackle larger problems first and earlier in the day. Set Clear Boundaries Clearly define your work hours and communicate them to clients. Establishing boundaries helps prevent burnout and ensures you have dedicated time for focused work, ultimately benefiting your clients in the long run. Batch Similar Tasks Group similar tasks together and address them in designated time blocks. For example, handle calls consecutively, respond to emails during specific intervals, and dedicate focused time to paperwork. Delegate When Possible If your team includes support staff or assistants, delegate tasks that don’t require your direct involvement. Delegating routine responsibilities allows you to focus on high-priority client interactions and strategic planning. Effective Communication Clearly communicate expectations and timelines with clients. Set realistic expectations regarding response times and deliverables. Transparent communication fosters trust and manages client expectations. Utilize Time Blocking

Prepare to tantalize your taste buds with a zesty dish that combines salmon with the vibrant flavors of garlic and lemon!

• 2 lbs salmon fillets • 4 cloves garlic, minced • Juice of 2 lemons INGREDIENTS

• 2 tbsp olive oil • 1 tsp dried oregano • 1 tsp dried thyme • Salt and pepper, to taste

DIRECTIONS

1. Preheat oven to 375 F. 2. Line a baking dish with parchment paper. Place the salmon fillets on the baking dish. 3. In a small bowl, mix together the garlic, lemon juice, olive oil, oregano, thyme, salt, and pepper. Pour the mixture over the salmon. 4. Bake for 15–20 minutes or until the salmon is cooked through. Serve and enjoy!

Take a Break

Implement time-blocking techniques to allocate specific blocks of time to different tasks or client needs. This helps minimize multitasking and enhances focus and efficiency. Regularly Assess Workload Regularly review your workload and adjust your schedule as needed. Assessing your capacity allows you to take on additional clients when feasible or temporarily scale back to maintain quality service. Invest in Professional Development Continuously invest in improving your skills and staying updated on industry trends. Enhanced expertise can lead to more efficient problem-solving, reducing the time spent on challenging issues. Successfully managing multiple clients requires a blend of strategic planning, effective communication, and selective use of technology. By implementing these time management tips, brokers can meet client expectations and then exceed them, building lasting relationships and establishing a reputation for reliability and excellence in today’s competitive market.

BOOTS CANDLES CARNATION FURNACE

GARNET HOCKEY INSULATE JANUS

OPPOSITE RESOLUTION

SKATING SWEATER

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C.H. Brown Co., LLC A PLATTE VALLEY COMPANY 20 W. Frontage Rd. • Wheatland, WY 82201 307-322-2545 • chbef.com

Inside

1 Hobbies — Your Journey to Discovery and Fulfillment 2 Take Charge of Your Finances With Reverse Budgeting 2 Ryan Reynolds’ Secret to Viral Marketing 3 Baked Salmon With Garlic and Lemon 3 Effective Time Management Tips for Brokers 4 Effective Email Communication at Your Fingertips

KEY PRACTICES FOR EFFECTIVE COMMUNICATION MASTERING PROFESSIONAL EMAIL ETIQUETTE

Mindful Tone and Language Choose language that reflects professionalism and positivity. Avoid the use of casual or overly familiar expressions unless your relationship with the recipient permits it. As we always say, don’t say anything you wouldn’t say to your grandma! Proofread your emails to catch any grammatical errors and ensure clarity in your communication. Purposeful Structure Organize your email with a clear structure, including an introduction, body, and conclusion. Clearly articulate the main points and use paragraphs to enhance readability. Bullet points or numbered lists can be effective for conveying information in a structured manner. Thoughtful Signatures Include a professional email signature that provides essential contact information. This may include your full name, job title, and

In today’s digital age, emails remain a cornerstone of professional communication. Whether you’re corresponding with colleagues, clients, or business partners, practicing proper email etiquette is crucial for creating a positive and effective interaction. Here are six practices to ensure your professional emails are polished and impactful. Clear and Concise Subject Lines Craft subject lines that succinctly convey the purpose of your email. A clear subject helps recipients understand the content and urgency of the message, facilitating quicker responses and efficient organization. Professional Greetings Begin your email with a courteous and appropriate greeting. Use formal titles (Mr., Ms., Dr.) when applicable, or opt for a general greeting like “Hello” or “Dear [Name].” Tailor your salutation to the level of formality required by the recipient and the context of your relationship.

relevant contact details. A well- crafted signature adds a final touch of professionalism to your correspondence.

Prompt and Courteous Responses Respond to emails in a timely manner, acknowledging receipt and providing any necessary information. If you need more time to address an inquiry, communicate this promptly. Courteous responses contribute to positive professional relationships. By incorporating these practices into your email communication, you can navigate the professional landscape with confidence and foster positive relationships. Effective email etiquette not only ensures clear and respectful communication but also contributes to a professional image and successful collaboration.

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