There is no pretense to Jeff Cayley. When he answers a question, it is honest and without delay. He says it comes with the territory of being a “learn on the fly kind of guy” and you might think he is being modest when you discover that this Millennial entrepreneur owns and operates a business that cleared over $5 million USD in sales last year alone. Worldwide Cyclery was built on Jeff’s sincerity. His cycling and high- end bike shop is where it is because Jeff and his staff of twenty-somethings – save one 30 year old – offer a customer service experience that is rare these days: their expert knowledge goes to work after you’ve detailed what you’re looking for, never before. “For us, it’s always been about making the buying experience about the customer,” Jeff told Spotlight on Business Magazine in early May. “We’re not here to change their habits or move a particular item off the shelf – we don’t have an agenda like that. Every one of us is super passionate about cycling and high-end mountain bikes, so we all know where and how the industry can be more customer-focused.”
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JUNE 2017 • SPOTLIGHT ON BUSINESS MAGAZINE
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