By David MacDonald I f you are a numbers kind of person and that $5 million USD figure caught your attention, here are a few more to consider: Jeff launched his business at the age of 21 in 2011, and in its seventh year it is still growing – and fast, too. Worldwide Cyclery has grown by 35 percent or more every year since 2011. They process on average 200 orders per day. They have shipped to 160 different countries. Fifteen percent of their ship- ments are international. They have made the Inc. 5000 list two years running. There are two locations: retail stores paired with fulfillment warehouses in Newbury Park, California and Lancaster, Pennsylvania.
The numbers, Jeff explained, do not lie. “We’ve made a name for ourselves in the industry so quickly because our invest- ment at Worldwide Cyclery is in the customer experience and the happiness of the staff, not just making a sale.”
The 16,000-plus positive reviews on eBay are a testament to Jeff and his team’s investment.
Customers love Worldwide Cyclery because Jeff and his team give them what they want: rare high end bike brands like Evil, Yeti, Devinci, and Transition as well as special order brands including Banshee, Canfield Brothers, Turner and NS Bikes. (All this in addition to a massive catalogue of top-tier components, accessories and apparel from the likes of Rockshox Suspension, Sram, Fox Shox, Maxxis Tires, KETL MTN, and much, much more.)
But it is more than just top brand names that propelled Worldwide Cyclery so quickly away from the peloton – a French word that Jeff taught me which means a pack of riders in a bike race. For Jeff and his team it is all a labour of love.
“I loved riding bikes and motocross as a kid. I grew up riding BMX bikes and dirt bikes before a friend of mine intro-
“I discovered early on that I love talking about bikes, especially when it’s someone’s custom dream.”
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SPOTLIGHT ON BUSINESS MAGAZINE • JUNE 2017
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