SpotlightJune2017

EDITOR Lee Atwater

RESEARCH MANAGER Brent Brown James Oxley

EDITORIAL David MacDonald Jamie Barrie Katie Davis

MANAGING DIRECTOR Stewart Gregg

RESEARCH Gwen Chaisson Alia Morash Ashley Tanner

DIRECTOR OF CREATIVE & GRAPHIC DESIGN Carmen Fitzpatrick

CONTENT AND OPERATIONS DIRECTOR Rod Gregg

CONTRIBUTING WRITERS Janice Buckler Denise Alison Jody Euloth Ceiledh Monk

SOCIAL MEDIA DIRECTOR Nick Gregg PUBLISHER AIDACA Media

OFFICE ADMINISTRATOR Kyte Carter

ACCOUNTS MANAGER Samantha Ford

Festivals over the summer give businesses a great opportunity to partner with amazing events to not only promote their brand with a unique opportunity to have direct access o a target market of twenty thousand to more than a million for some festivals over a three to ten day period. These events give businesses the opportunity to promote their brand and the promoter to attract the best performers in the industry to these events which makes it a win for everyone involved; festival goers, artists, promoters and sponsoring businesses. There are a lot of amazing festivals that are happening this summer so try to take in as many as you can. Our staff has had the opportunity to work with many events over the years and have also spoken with both concert goers and sponsoring businesses to find out what makes a successful event and we then put together our “Top 10” Summer Festivals for Canada and the US. We also feature two festivals in Canada, the Tyne Valley Oyster Festival (Roc k the Boat Musicfest) and one of Canada’s largest country music festivals, The Boots and Hearts Music Festival. Remember, before going to any festival you need to find the one that is the right one for you. As you will see there are many amazing festivals to choose from, but you don’t want to end up somewhere you don’t enjoy so remember atmosphere is just as important if not more than just a spectacular line-up of artists. So we hope that our top 10 music festival picks for the summer of 2017  will surely give you a couple of ideas to find what you are looking for according to your mood, tastes and the festival’s atmosphere and for businesses looking for sponsoring opportunity this is just as important for you as you want to sponsor an event that has happy festival goers that had the best time of their life and an amazing festival experience.

vals like, the Cavendish Beach Music Festival, understand and embrace that there is a lot more involved than putting people in a potato field and supplying; music, food and beverag- es. In our interview with Dan Barry, the President and Owner of the PEI-based event security company Toursec, we found out how involved these events are and the time and effort that goes into these events behind the scenes and why people choose to partner with Toursec to make sure your event is memorable for all the right reasons. We also spotlight the Town of New Glasgow and Municipality of the County of Pictou in this issue and uncover what Mayor, Nancy Dicks and her amazing team along with area businesses are doing to make Pictou County a better place to visit, live, work and do business and why the area is flourishing. We hope you enjoy this issue and we look forward to telling your stories of innovation and success with others.

There is a lot that goes into making an event memorable and the best festi-

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JUNE 2017 • SPOTLIGHT ON BUSINESS MAGAZINE

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