Widera Entrepreneurs (CONT’D FROM PAGE 36)
aspects of the software, such as security, not just compet- itive quoting but identifying and eliminating bad business SOP as well. We succeeded in tying all together and we’re now using Amtech’s online customer portals. In fact, Am- tech’s Top Gun is used across all five CB Group facilities.” Advances With Automatan Two years ago, after getting input from John and Chris, Nick added an Automatan at WTC to go after new litho printed labeling business. “There were high graphic with litho printing opportunities in the El Paso and Juarez mar-
Work Smarter, Not Harder
kets that we could win by adding litho labeling to our of- ferings,” Nick says. “So, we took the Automatan from CBI, which installed a brand new large litho labeler there in 2020. This proved to be a good move that allowed both companies to grow its respective value added business.” Empowering Leaders With the goal of being more competitive, Nick and Chris upgraded the website and personnel at WTC. Along with WTC added an Automatan Litho Labeler to pursue opportuni- ties for new business in the El Paso and Juarez markets.
input from Carlos Camacho, the long-time Production Manager who serves as the “eyes and ears” of WTC for the California based Wideras, hard-working machine operators were trained then promoted from within. This maintained the company’s al- ready low turnover rate and
Material Handling Solutions • Robotic load formers • Prefeeders • Stackers • And more!
Carlos Camacho
strengthened teamwork, ensuring WTC talented employ- ees would continue to embrace CB Group’s unique cor- porate culture. WTC’s office manager, Delma Delgado, relocated from CB Group’s Arizona plant to her home town, El Paso, where she now excels as the company’s office manager. She is one of approximately 40 employees who work in a 100,000-square-foot plant that currently includes a LMC flexo folder gluer; a LMC rotary die cutter; a TCY mini press; a Hycorr rotary die cutter; a Marumatsu flatbed die cutter; and the requisite assortment of stitchers, slitters, and taper-gluers.
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