of HRIA has been the focus on education. The coun- cil works to educate industry manufacturers on legis- lation that could affect their business to educating high school and tech school guidance counselors on careers available to graduating students interested in working in the hot rod industry. One of the best education tools HRIA provides the hot rod industry is Education Days. The unique event provides manu- facturers the opportunity to share knowledge of their products with consumers and street rod enthusiasts like you. The sessions allow the manufacturers to gain customer feedback to in turn build new and or improved products addressing today’s needs and
wants in street rods. This year will mark the eleventh consecutive year that the HRIA has partnered with the National Street Rod Association to host Education Days at the Street Rod Nationals. This fantastic two-day event is free to anyone who attends the Nationals, which means you do not have to be a registered participant to attend Education Days. The one-hour seminars are in rooms B101 and B102 in the South Wing B Conference Center just across the aisle from the NSRA Show Office. Here is a first look at the sched- ule of presenters and the topics they will be dis- cussing so you can make plans to attend.
1-2pm — Holley Carburetors: “Carburetor Tuning: Maximizing Performance & Reliability” presented by Derrick Borders. Derrick is Senior Inside Sales Manager at Holley Performance Brands. An industry veteran, getting his
start at Quick Fuel Technology as a sales manager position from 2006-2013, Derrick joined the Holley Team in 2013 as a sales manager. Drag racing is his hobby and he has been involved in carburetor tuning and technical support since 1986.
2:15-3:15pm — Advanced Plating: “Plating Done Right: Materials, Fit & What to Expect” presented by Jason Latham. Jason’s been in the hot rod industry for 20 years, working for a well- known hot rod shop from 2007 till 2017. He then went to work for Wizards Products in 2017 as the Southeastern sales representative before becoming the National PBE sales and distribution repre-
sentative. Jason worked there until August of 2022 when he was hired by Steve Tracy to be the special projects manager at Advanced Plating. He is cur- rently the Sales & Special Projects Manager and manages the ‘Custom Job Shop’ side of the business. He loves hot rods and the people in this industry because cars are his passion, running through his blood.
3:30-4:30pm — Open Session (To be determined)
Friday, August 7
passionate about helping enthusiasts bet- ter understand the products, technology, and craftsmanship behind today’s hot rods and street machines. A lifelong car enthu- siast, he currently owns a ‘64 Ford Galaxie that was built in 2002 and continues to enjoy the stories, friendships, and creativi- ty that come with the hobby. Known for his approachable style and enthusiasm for sharing knowledge, Lance enjoys helping builders of all experience levels feel wel- come in the automotive community and confident in their projects.
9:15-10:15am — Painless Performance: “Automotive Wiring Essentials: Relays, Protection & Practical Tips” presented by Lance Overholser. Lance Overholser is the National Sales Manager for Painless Performance Products and has spent more than 30 years in the automotive aftermarket indus- try, working car shows, building vehicles, and connecting with fellow enthusiasts across the country. Combining industry experience with a background in adult education and public service, Lance is
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