Sandler Training - June/July 2019

do. I love working with clients to enrich their lives. These are challenges I face on a regular basis and challenges I love accepting. I love getting them engaged with the contractor early on, so they can give them realistic budgets and get them involved in the design. For me, my business stands alone because we’re able to help manage their home-building experience every step of the way.” Here at Sandler Training, we can’t stress enough the importance of client connections. The more you can throw aside formalities in lieu of genuine care, the more your reputation will grow as a personable service provider. When customers can tell you’re on their team, they know you have their best interest in mind, and they will keep coming back time and time again. We’ve loved seeing Linder grow his dedicated customer base over the years and look forward to watching him flourish after each interaction. Sometimes all it takes is a new way to address your customer care to make all the difference. It doesn’t have to take years to develop on your own. By knowing the tricks of the trade, you can build stronger relationships and see better results. Linder’s results come from, among many other things, helping bridge the gap between customers and the workers who are going to make their dream into a tangible reality. them along, and then get out of the picture without taking the time to help their clients through the process. These blasé architects are a different breed than Linder Jones — and frankly, his skill is something you just can’t teach. He’s found over the years that the key to success lies in seeing projects to fruition. In his experience, if he doesn’t stay involved with the project, then it will very likely end up as something different than they discussed. Somebody has to As Linder explained, it’s very common for architect firms to develop plans, pass

help the contractor see the true scope and nuance of the original design. With so much dreaming and creativity happening, an equal amount of practical perspective is needed to make sure the clients get their home and leave satisfied. Linder lives to bridge that gap. Going above and beyond for your clients is something we know all about at Sandler, but a business also needs the realistic foundation Linder talks about so frequently. Ultimately, it boils down to quality control. Would you rather get your client a product that is going to topple to the ground in five years, or meet them halfway and give them a service that will last a lifetime? You’re the professional in your industry. That’s why they hired you, so you need to demonstrate professional integrity and see that they are walking away smiling,

away heartbroken after paying a great deal of money for a pipe dream.

That’s when he decided he wasn’t going to let that happen. Unfortunately, this sometimes means a reality check for his clients. It’s easy to look at photos online and pick a home, but the reality may be tougher to stomach. The challenge was having to play devil’s advocate with his clients. After all, he was only there to help. Yet, he takes great pleasure in the execution of these smaller microcosms of the job. He enjoys helping his customers find and maximize their budget given their unique set of circumstances. Sometimes the challenge is just helping them understand the outside circumstances in the first place. “There are times where clients would hear about lower building costs from friends in other states that flat out don’t translate to the San Francisco area. So, I’d have to sit them down and explain why it’s going to cost what it is. Then we worked from there to find the best possible options on their budgets,” Linder continues. “These interactions are why I truly love what I

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