Rediscover Magazine Fall 2020

REALTIME FINANCIAL SERVICES

THE FUTURE OF VIRTUAL EVENTS

9 TOP DATABASE TRENDS

THE GREAT REMOTE WORK EXPERIMENT

Q&As

Tech Legend Scott McNealy Redis Creator Salvatore Sanfilippo

REDISCOVERY THE POWER OF FROM WD-40 TO ELON MUSK: PEOPLE AND PRODUCTS THAT ARE MORE THAN THEY SEEM

ISSUE 1 | FALL 2020

Open-source at global scale Azure Cache for Redis

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Learn more—or join the preview today.

ISSUE 1 Fall 2020

TABLEOFCONTENTS

The Power of Rediscovery Sometimes, things are more than they seem! By Don Steinberg

2 Editor’s Note By Fredric Paul 3 Discoveries

News and trends in data-driven business and technology. 5 Analyst Angle: Don’t Mark DownMarkdown By Rachel Stephens (RedMonk) 6 Founders Forum: Rediscovering CollaborativeWork By Ofer Bengal (Redis Labs) 7 Founders Forum: Best Practices for AI Serving Engines By Yiftach Shoolman (Redis Labs) 8 VC Vector: Rediscovering the Value of Data By Enrique Salem (Bain Capital Ventures) 34 9 Things Your Database Must Do By Haley Kim 46 Meet the Redis Stars Get to know a trio of innovative Redis community members. By Haley Kim 48 Key-Value: An Iconic Conversation By Don Steinberg

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The Future of Virtual Events Active Theory’s Nick Mountford on what makes a great virtual event. By Fredric Paul

Q&Awith Salvatore 6DQȋLOLSSR On Redis, open source, and more. By Fredric Paul

How to Become a Real-Time Financial 6HUYLFHV&RPSDQ\ )LQDQFLDOȋLUPVPXVWGHOLYHU instant experiences, high availability, and virtually unlimited scale. By Ivan Schneider

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Meet Women Leaders at Redis Labs From software to sales, our women managers share leadership secrets. By Haley Kim

Q&Awith Scott McNealy The tech legend on managing through a crisis. By Fredric Paul

Managing Remote Workers The lessons of 2020. By Divya Murthy

FALL 2020 i REDISCOVER MAGAZINE 1

EDITOR’SNOTE

Fall 2020 Issue 1 Publisher Howard Ting Editor-in-Chief Fredric Paul Managing Editor 6FRW)LQQLH Associate Editor Haley Kim Art Director Kim Han

W elcome to the premiere issue of Rediscover Magazine. The team at Redis Labs created this project to highlight the concept of “rediscovery” —the idea that even though you may think you know what a person, product, technology, or idea is all about, there may be much more there than you realize. Rediscovering Redis, Magazines, and More Not surprisingly, Redis itself was the inspiration for this idea. Developers and DevOps professionals know Redis as a great caching solution—a fast and cost- HŷHFWLYHZD\WRRSWLPL]HGDWDLQIUDVWUXFWXUH%XWDVVRIWZDUHHQJLQHHUVDQG architects take a closer look, they’re rediscovering the full power of Redis as an XOWUDIDVWVXSHUVFDODEOHKLJKO\DYDLODEOH ȋLYHQLQHVXSWLPH GHYHORSHUIULHQGO\ tool for building applications for the digital economy. Importantly, it’s not just that Redis has grown and improved over the years, though of course it has— rather, many of those capabilities have been there for a long time, even if we didn’t always recognize them. Of course, Redis is far from the only thing ripe for rediscovery. In “The Power of 5HGLVFRYHU\ŝ SDJH DFFODLPHGZULWHU'RQ6WHLQEHUJWDNHVDQLQFLVLYHDQG DPXVLQJORRNDWHYHU\WKLQJIURP:'ȏ QRWMXVWDUXVWSUHYHQWLRQVROYHQWEXWDQ DOOSXUSRVHOXEULFDQWZLWKOLWHUDOO\WKRXVDQGVRIXVHV WR$UQROG6FKZDU]HQHJJHU (not just a body-builder, he had what it takes to become a movie star—and then *RYHUQRURI&DOLIRUQLD :HWKLQN\RXŚOOEHVXUSULVHGE\WKHFKRLFHVDQGWKHLUVWRULHV Finally, it’s no accident that we worked to capture the spirit of rediscovery in a magazine, available both digitally and in print. I spent the formative years of my career writing and editing computer and technology magazines, so I was super excited to rediscover the power and excitement of a compelling story presented in a beautiful and engaging visual environment. We hope you enjoy the results. Want to learn more about the power of rediscovery? Visit RedisLabs.com/ rediscover to access a variety of related content, download a PDF, or request a printed copy of Rediscover Magazine.

Design Consultant Oranuj Kanangkul Estella Xian Contributing Writers (QULTXH6DOHP ,YDQ6FKQHLGHU -DPLH6FRWW

CTO & Co-Founder

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Fredric “The Freditor” Paul Editor-in-Chief

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DISCOVERIES

Secure Enclaves: Hardware/Software Security for Encryption In Use Encryption in transit and encryption at rest are now standard procedure in highly regulated industries. But WKHUHŚVDQRWKHUUHDOPRIHQFU\SWLRQ \RXPD\QRWNQRZDERXW(QFU\SWLRQ LQXVHŘSURWHFWLQJGDWDZKHQLWLV EHLQJSURFHVVHGLQPHPRU\VRHYHQ RSHUDWLQJV\VWHPDGPLQVFDQŚWJHW DFFHVV 7RGD\HQFU\SWLRQLQXVHLV typically done with client-side HQFU\SWLRQŘHQFU\SWLQJGDWDZLWKLQ DQDSSOLFDWLRQEHIRUHVWRULQJLWLQ a database, which can limit data- EDVHIXQFWLRQDOLW\%XWDQHPHUJLQJ WHFKQRORJ\FDOOHGVHFXUHHQFODYHV combines hardware and software DSSURDFKHVWRVROYHWKDWSUREOHP 6HFXUHHQFODYHWHFKQRORJ\Ř private allocations of memory protected from use by external SURFHVVHVŘLVQRW\HWZLGHO\DYDLOD - ble in server hardware or from cloud SURYLGHUV%XWDVWKHDSSURDFKJDLQV WUDFWLRQLWSURPLVHVWRFKDQJHWKH rules of security in some important ZD\V:LWKVHFXUHHQFODYHVIRU H[DPSOH\RXQRORQJHUKDYHWRWUXVW your server administrator and some- WLPHVHYHQ\RXUFORXGSURYLGHUŘ\RX RQO\KDYHWRWUXVWWKHKDUGZDUH )RUPRUHLQIRUPDWLRQRQKRZ 5HGLV/DEVLVKHOSLQJEXLOGWKH VHFXUHHQFODYHHFRV\VWHPFKHFN RXWRXUEORJSRVW5HGLV/DEVFRP secure-enclaves  —Jamie Scott

Rediscovering the Power of the Inbox In today’s world, email newsletters can seem obsolete. But even as pundits toll the death of email, it turns out that email newsletters can still be incredibly HŷHFWLYHDQGHȌLFLHQWPDUNHWLQJYHKLFOHV$ORQJZLWKHPDLOPDUNHWLQJJLDQWVOLNH &RQVWDQW&RQWDFW0DLOFKLPSDQG+XE6SRWWKHVHWKUHHFRPSDQLHVDUHKHOSLQJ us rediscover the power of the inbox: 1. Substack LVEHWWLQJRQWKHIDFWWKDW\RXŚOOPRUHOLNHO\UHDGDQGHQMR\DQHZV - OHWWHULILWFRPHVIURPDZULWHU\RXOLNH7KH%D\$UHDVWDUWXSKDVFUHDWHG DSODWIRUPWKDWPDNHVLWHDV\IRUZULWHUVWRPRQHWL]HWKHLUZRUN2QFHZULWHUV JDLQDIROORZLQJRQWKHLUIUHH6XEVWDFNWKH\DUHHQFRXUDJHGWRVWDUWFRQYHUWLQJ WKDWDXGLHQFHWRSDLGVXEVFULEHUV3RSXODU6XEVWDFNVUDQJHWKHVSHFWUXP(PLO\ $WNLQZULWHVDERXWFOLPDWHFKDQJHRQ+($7('%LOO%LVKRSEUHDNVGRZQFXUUHQW HYHQWVLQ&KLQDLQ6LQRFLVPDQGPHFKDQLFDODHURVSDFHHQJLQHHU6XUMDQ6LQJK GRFXPHQWVKLVVDEEDWLFDOLQ$Q(QJLQHHULQJ6HOI6WXG\ 2. Inside, IRXQGHGE\DQJHOLQYHVWRU-DVRQ&DODFDQLVLQFXUDWHVQHZVWR VSHFLȋLFLQWHUHVWVŘWKHUHŚV,QVLGH6WUHDPLQJ,QVLGH&U\SWRFXUUHQF\,QVLGH 0HGLWDWLRQ,QVLGH3RGFDVWLQJDQGPRUHZHHNO\DQGGDLO\QHZVOHWWHUV $QLFHWRXFKWKH,QVLGHZHEVLWHOLVWVSURSRVHGQHZQHZVOHWWHUVŘUHDGHUV DUHHQFRXUDJHGWRYRWHIRUWKHRQHVWKH\OLNHDQGWKHFRPSDQ\ZLOOEULQJ RQH[SHUWVWRFUHDWHWKHPLIWKH\JHQHUDWHHQRXJKLQWHUHVW 3. Revue PDNHVFRUSRUDWHQHZVOHWWHUVHDVLHUWRVHQG:LWKFXVWRPHUVOLNH)DVW &RPSDQ\9R[0HGLDDQG9HQWXUH%HDWWKH'XWFKFRPSDQ\IRXQGHGLQ KDVFUHDWHGDQHDV\WRXVH\HWVRSKLVWLFDWHGQHZVOHWWHUHGLWLQJSODWIRUP 8VHUVFDQPDQDJHVSRQVRUHGFRQWHQWFRPPXQLW\DQGHYHQWVDQGDȌLOLDWH OLQNVDQGDOVRJHWWRROVWRKHOSJURZWKHLUDXGLHQFHV 2QHWKLQJŚVIRUVXUHŘWKHZRUOGLVUHGLVFRYHULQJWKHDOOXUHRIHPDLOQHZVOHWWHUVŘLI ZHHYHUUHDOO\IRUJRW —Haley Kim

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DISCOVERIES

Don’t Rediscover These! Vinyl records may be cool again, but not every technology deserves to be rediscovered. :HQHYHUZDQWWRVHHWKHVHWKUHHDJDLQ CRT Screens: Cathode-ray tubes used to be HYHU\ZKHUHIURP79VWRFRPSXWHUPRQLWRUV %XWZLWKWKHDUULYDORIDŷRUGDEOHȋODWVFUHHQ GLVSOD\VLQWKHVWKHUHŚVQRURRPIRUWKRVH GLPORZUHVROXWLRQSRZHUKXQJU\GHVN KRJJLQJPRQVWURVLWLHV Lotus Notes: 7KLVFRUSRUDWHFROODERUDWLRQSURGXFW ZDVWKHGDUOLQJRI,7GHSDUWPHQWVEDFNLQWKHGD\ %XWLWHQGHGXSPRVWO\EHLQJXVHGDVDEORDWHG IDWDOO\ȋODZHGHPDLOV\VWHP8VHUVKDWHGLWWKHQ QRZPRVWIRONVZDQWWRIRUJHWLWHYHUH[LVWHG BlackBerry: Remember when every corporate URDGZDUULRUEUDQGLVKHGD%ODFN%HUU\"$VWKH ȋLUVWVPDUWSKRQHWREHHPEUDFHGE\HQWHUSULVH ,7WHDPV%ODFN%HUU\ŚVSK\VLFDONH\ERDUGVZHUH beloved for email

How Technology Helped Us Rediscover the Domestic Arts :KHQ&29,'ȏIRUFHGODUJHVZDWKVRIWKH86WRWUDQVLWLRQWR work remotely this Spring, it also upended how we spend our OHLVXUHWLPH:LWKQRPRUHKRXUVVSHQWVLWWLQJLQFRPPXWHUWUDȌLF RUVRFLDOL]LQJRXWVLGHWKHKRPHPLOOLRQVRISHRSOHUHGLVFRYHUHG

WKHMR\RIEDNLQJEUHDG JDUGHQLQJVHZLQJDQG RWKHUGRPHVWLFDUWV 2IFRXUVHWHFKQRORJ\ put a new twist on learn- LQJKRPHO\QHZKREELHV 6LQFHTXDUDQWLQHEHJDQ

increase in daily views of YouTube videos with “banana bread” in the title.

330%

DLQFUHDVHLQGDLO\YLHZVRIEREDUHFLSHYLGHRVDQGD LQFUHDVHLQGDLO\YLHZVRIYLGHRVZLWKŜEDQDQDEUHDGŝLQWKHWLWOH 9LHZVRIYLGHRVUHODWHGWRVRXUGRXJKEUHDGUHDFKHGDQDOOWLPH KLJKLQ0DUFK 7KHDFXWHQHHGIRUPDVNVDWWKHEHJLQQLQJRITXDUDQWLQHDOVR OHGSHRSOHWREUHDNRXWWKHLUVHZLQJPDFKLQHVDQGPDNHPDVNVIRU KHDOWKFDUHZRUNHUVDVZHOODVIULHQGVDQGIDPLO\$QGPDVNVZHUH MXVWWKHEHJLQQLQJ2Q7LN7RN*HQ=KDVEHHQEXV\UHGLVFRYHULQJ WKHORVWDUWRIVHZLQJDQGUHGHVLJQLQJROGFORWKHVLQWRWUHQG\SLHFHV OLNHOHWWXFHKHPFURSSHGWRSVWLHIURQWFDUGLJDQVDQGPRUHŘ YLGHRVWDJJHGZLWKWKULIWȋOLSKDYHHDUQHGDOPRVWPLOOLRQYLHZV —Haley Kim

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ANALYST ANGLE

Don’t Mark Down Markdown ,ǼŚVǼLPHǼRUHGLVFRYHUǼKHSRZHURIǼKLVXQGHUǻSSUHFLǻǼHG PǻUNXSOǻQJXǻJH

S uccessful technologies often start from humble EHJLQQLQJV7KLQJVWKDWHYHQWXDOO\FRPHWRGHȋLQH the industry are often initially dismissed as ‘toys,’ XQȋLWIRUPDVVFRQVXPSWLRQ$QGZKLOHQRWDOOQHZ WHFKQRORJLHVEUHDNWKURXJKWRFRPPHUFLDOVXFFHVVZKHQ GHYHORSHUVEXLOGřWR\ŚVROXWLRQVWRDGGUHVVWKHLURZQSDLQ SRLQWVWKH\RIWHQHQGXSDGGUHVVLQJJDSVWKDWH[LVWLQWKH broader market. 0DUNGRZQLVRQHVXFKWHFKQRORJ\WKDWZHŚUHYLHZLQJZLWK UHQHZHGDSSUHFLDWLRQDW5HG0RQN ,Q-RKQ*UXEHUDQG$DURQ6ZDUW]ZHUHIUXVWUDWHG ZLWKWKHZRUNȋORZIRUZULWLQJDQGHGLWLQJZHESDJHVZLWK UDZ+70/7RJHWKHUWKH\FUHDWHG0DUNGRZQDWRROWKDW DOORZVSHRSOHWRZULWHLQDSODLQWH[WV\QWD[WKDWFDQWKHQEH FRQYHUWHGWR+70/7KHRULJLQDOYLVLRQIRU0DUNGRZQZDVWR OHWSHRSOHZULWHZHESDJHVLQDPRUHKXPDQUHDGDEOHV\QWD[ WKDQ+70/DOORZHGŘŝHPDLOVW\OHZULWLQJIRUWKHZHEŝ ,QLWLDOUHVSRQVHZDVPL[HG6RPHSHRSOHZHUHVNHSWLFDO WKDWDQHZVROXWLRQZDVQHHGHGZLWKREMHFWLRQVFRPLQJ IURPWKHŜ+70/LVQRWWKDWKDUGŝDQGŜZK\QRWMXVWXVH UH6WUXFWXUHG7H[W"ŝFURZGV(YHQVXSSRUWHUVOLNHO\KDGQRLGHD KRZFULWLFDODUROH0DUNGRZQZRXOGHYHQWXDOO\FRPHWRSOD\ BY RACHEL STEPHENS, ANALYST AT REDMONK, 7+('(9(/23(5ȏ)2&86(',1'8675<$1$/<67),50

:KLOH0DUNGRZQVHUYHGDQLFKHXVHUEDVHHDUO\RQLW QRZSOD\VDFHQWUDOUROHLQDQHZPHWKRGRIDSSOLFDWLRQ GHYHORSPHQW The Rise of the JAMstack Back in the early 2000s, content management systems (CMS) GRPLQDWHGWKHZHESXEOLVKLQJODQGVFDSH&06VFRPELQHD IURQWHQGXVHULQWHUIDFHIRUVLPSOLȋLHGFRQWHQWFUHDWLRQZLWKD EDFNHQGWKDWVHUYHVWKHFRQWHQW:HEVLWHVSRZHUHGE\D&06 VWRUHWKHFRQWHQWDQGVW\OHWHPSODWHVLQDGDWDEDVHDQGIHWFK DQGUHQGHUWKHPZKHQDXVHUUHTXHVWVDZHESDJH ,QUHFHQW\HDUVKRZHYHUZHŚYHVHHQVWDWLFVLWHJHQHUDWRUV (SSG) become an increasingly viable alternative to the CMS. 5DWKHUWKDQFRPSLOLQJDZHESDJHZKHQLWLVUHTXHVWHGDQ 66*SUHUHQGHUVZHESDJHVIURPVRPHȋODYRURIPDUNXS ODQJXDJHŘDOPRVWDOZD\V0DUNGRZQŘDQGVWRUHVWKHPDV VWDWLF+70/GRFXPHQWVDWWKHSRLQWRIEXLOG 6WDWLFVLWHVFDQSHUIRUPVLJQLȋLFDQWO\IDVWHUWKDQ&06 VLWHVEXWFDQDOVRKDYHOLPLWHGFDSDELOLWLHV7RH[WHQGWKHVH FDSDELOLWLHVWKH-$0VWDFN -DYD6FULSW$3,VDQG0DUNGRZQ  has emerged to integrate backend services and a dynamic SUHVHQWDWLRQOD\HUZLWKWKHFRQWHQWRIWKHVWDWLFȋ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ȋLOOQHZXVHV Q

Markdown is the foundation of a rising application delivery ecosystem, proving that useful tools will often be rediscovered WRȋLOOQHZXVHV

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FALL 2020 i REDISCOVER MAGAZINE 5

FOUNDERS’ FORUM Rediscovering Collaborative Work in the Pandemic Era %<2)(5%(1*$/5(',6/$%6&2ȏ)281'(5$1'&(2

R edis Labs is a software startup, so we’re used to moving fast. Even though our team is distributed across multiple continents, we’ve always invested in face-to-face interactions to enable the deep communication, collaboration, and brainstorming required to quickly come to the right decisions and get complex work done fast. So I had always pushed back when our head of HR tried to convince me to allow our engineering depart- ment to work from home one day a week. 7KHQWKH&29,'ȏSDQGHPLFKLWŘDQGVXGGHQO\ZHKDG to pivot. Like many other tech companies, we temporarily FORVHGDOORXURȌLFHVDQGWKHHQWLUHFRPSDQ\VZLWFKHGWR working from home. This was not simple for hundreds of HPSOR\HHVVSUHDGDPRQJRȌLFHVLQ0RXQWDLQ9LHZ&DOLI $XVWLQ7H[DV7HO$YLY/RQGRQDQG%HQJDOXUXZKLFKQHHGV WRVXSSRUWPRUHWKDQFXVWRPHUVLQFRXQWULHV while continuing our aggressive growth towards an IPO. %HFDXVHIDFHWRIDFHPHHWLQJVZHUHDOZD\VDNH\ element of our company culture, we had consciously HTXLSSHGRXURȌLFHVZLWKDZLGHYDULHW\RIPHHWLQJ rooms and other shared spaces. To replace those meetings, we expanded our use of Zoom, which DOVROHWXVSHHNLQWRHDFKRWKHUŚVKRPHZRUNSODFHVŘ VRPHWLPHVLQFOXGLQJFKLOGUHQDQGSHWVŘ adding a welcome personal touch.

DOVRZHQWXSVLJQLȋLFDQWO\ How could this be? Are people really more productive when working from home? 0\JXHVVLVWKDWPDQ\RIXVZDVWHSUHFLRXVWLPHRQ lengthy commutes and overlong meetings. Without those distractions, many employees happily invest more time and work harder. I personally enjoyed every moment of working from home during the lockdown: Fewer distractions, more focus, more sleep, more time with family, and healthier food. Working from home, I found people typically more available, more cooperative, way more patient, and even more friendly. I truly felt I could achieve much more in less time. The big question, of course, is whether all this is sustain- able when we settle on the “new normal.” Assuming that new QRUPDOLQFOXGHVVRPHFRPELQDWLRQRIRȌLFHZRUNDQGZRUNLQJ

from home, my guess is that the productivity JDLQVZLOOVKULQNVLJQLȋLFDQWO\EXWQRWGLVDSSHDU entirely. That’s still pretty good! Even better, the DGGLWLRQDOȋOH[LELOLW\FRXOGEHVXSHUEHQHȋLFLDOLI employees are happier because they can better manage their time and maintain their work-life balance. Furthermore, the reduced importance RIDFWXDOO\EHLQJLQWKHRȌLFHFRXOGRSHQ enormous possibilities to hire talent from DOPRVWDQ\ZKHUHLQWKHZRUOGŘZKLFKLV mind-boggling. So, by the way, I have advised

We also increased our use of collabora- tive tools like Slack and Jira, which proved H[WUHPHO\HŷHFWLYHGXULQJWKHVHWLPHV Still, I was apprehensive, but then surprised and pleased at the speed with which our resilient teams adapted to the new situation and actually ramped up their productivity! :HVDZDLQFUHDVHLQHQJLQHHULQJ productivity. And it wasn’t just our developers who were able to achieve more! The pipeline created by our marketing campaigns and sales reps calling on potential customers

our head of HR that I have rediscovered the joys of

working from home, and that I am leaning towards encouraging more ȋOH[LELOLW\LQZRUNLQJ from home even after we manage to move on from the pandemic.

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Best Practices for Building an AI Serving Engine %<<,)7$&+6+22/0$15(',6/$%6&2ȏ)281'(5$1'&72

O ne of the most critical steps in any operational PDFKLQHOHDUQLQJ 0/ SLSHOLQHLVDUWLȋLFLDOLQWHO - OLJHQFH $, VHUYLQJDWDVNXVXDOO\SHUIRUPHGE\ an AI serving engine. AI serving engines eval- uate and interpret data in the knowledgebase, handle model deployment, and monitor performance. They represent a whole new world in which applications will be able to leverage $,WHFKQRORJLHVWRLPSURYHRSHUDWLRQDOHȌLFLHQFLHVDQGVROYH VLJQLȋLFDQWEXVLQHVVSUREOHPV

ȋOH[LELOLW\WRVFDOHRXWRUVFDOHLQWKH$,VHUYLQJHQJLQH based on your expected and current loads. « Support for multiple platforms: Your AI serving engine should be able to serve deep-learning models trained by state-of-the-art platforms like TensorFlow or PyTorch. In addition, machine-learning models like random-forest and linear-regression still provide good predictability for many use cases and should be supported by your AI serving engine. « Easy to deploy newmodels: 0RVWFRPSDQLHVZDQWWKH option to frequently update their models according to market trends or to exploit new opportunities. Updating a model should be as transparent as possible and should not DŷHFWDSSOLFDWLRQSHUIRUPDQFH « Performance monitoring and retraining: Everyone wants to know how well the model they trained is executing, and be able to tune it according to how ZHOOLWSHUIRUPVLQWKHUHDOZRUOG0DNHVXUHWR UHTXLUHWKDWWKH$,VHUYLQJHQJLQHVXSSRUW$% testing to compare the model against a default model. The system should also provide tools to rank the AI execution of your applications. « Deploy everywhere: In most cases,

AI serving engine for real-time: Best practices

I have been working with Redis Labs customers to better understand their challenges in taking AI to production and how they need to architect their AI serving engines. To help, we’ve developed a list of best practices: « Fast end-to-end serving: If you are supporting real-time apps, you should ensure that adding AI functionality in your stack will have little to no HŷHFWRQDSSOLFDWLRQSHUIRUPDQFH « No downtime: As every transaction potentially includes some AI processing, you need

to maintain a consistent standard 6/$SUHIHUDEO\DWOHDVWȋLYHQLQHV  IRUPLVVLRQFULWLFDO applications, using proven mech- anisms such as replication, data persistence, multi availability zone/rack, Active-Active geo- distribution, periodic backups, and auto-cluster recovery. « Scalability: Driven by user behavior, many applications are built to serve peak use FDVHVIURP%ODFN)ULGD\WR the big game. You need the

it’s best to build and train in the cloud and be able to serve wher- ever you need to, for example: in a vendor’s cloud, across multiple clouds, on-premises, in hybrid clouds, or at the edge. The AI serving engine should be platform agnostic, based on open source technology, and have a well-known deployment model that can run on CPUs, state-of-the-art GPUs, high-end compute engines, and even Raspberry Pi devices. Q

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Rediscovering the Value of Data 'HOYLQJLQǼRŜGLŷHUHQǼLǻOSULYǻF\ŝǼRXQORFNXQSUHFHGHQǼHG YǻOXHIURPVHQVLǼLYHGǻǼǻ BY ENRIQUE SALEM

In every issue of Rediscover Magazine, we ask a prominent technology investor/venture capitalist to share their story of a company, technology, or tech entrepreneur they “rediscovered” to have a far greater impact than they originally realized.

L et me tell you about a company that plays into rediscovering data in a really interesting way. I’m an investor in LeapYear Technologies, based in San Francisco. LeapYear operates in an area called ŜGLŷHUHQWLDOSULYDF\ŝRUWKHLGHDRIXVLQJGDWDIRUDQDO\VLV without compromising underlying individual record privacy. Imagine that you’re trying to do an analysis to predict how PDQ\SHRSOHZLOOSRWHQWLDOO\JHWDGLVHDVHOLNH&29,'ȏ That’s a really important topic in 2020, right? 7KHSUREOHPZLWKWKLVNLQGRIPRGHOLQJLVWKDWDORWRIWKH SHUWLQHQWGDWDPD\EHVSHFLȋLFWRLQGLYLGXDOVŘSHUVRQDOO\ LGHQWLȋLDEOHLQIRUPDWLRQ 3,, WKDWSHRSOHLQYROYHGPD\QRW want shared. The data might show, hypothetically, that (QULTXH6DOHPJRW&29,'ȏEXW,ŚPQRWZLOOLQJWRPDNHWKDW LQIRUPDWLRQSXEOLFVR\RXFDQGRVRPHNLQGRIDQDO\VLVRQLW :KDW/HDS

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FALL 2020 i REDISCOVER MAGAZINE 9

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EVENTS

Active Theory’s Nick Mountford on what makes a great virtual event. BY FREDRIC PAUL W LWKWKHRQVHWRIWKH&29,'ȏSDQGHPLFPDQ\EXVLQHVVFRQIHUHQFHVśLQFOXGLQJ5HGLV /DEVŚ5HGLV&RQIZHUHTXLFNO\UHFDVWLQWRYLUWXDOHYHQWV7RH[SORUHWKHUDPLȋLFDWLRQVRI WKLVFKDQJHZHVSRNHZLWK1LFN0RXQWIRUG0DQDJLQJ'LUHFWRURI$FWLYH7KHRU\WKH /$EDVHGGLJLWDODJHQF\UHVSRQVLEOHIRUWKHLQWHUDFWLYHYLUWXDOZRUOGRI5HGLV&RQI$FWLYH 7KHRU\LVDUHODWLYHQHZFRPHUWRYLUWXDOHYHQWVVSHFLDOL]LQJLQFUHDWLQJLQWHUDFWLYHGLJLWDO H[SHULHQFHVGULYHQE\ZHEWHFKQRORJ\ŘRQ\RXUPRELOHGHYLFHFRPSXWHURUHYHQ,5/ SURMHFWHGRQWRWKHVLGHRIDZDOOVRPHZKHUH :ULWWHQHQWLUHO\LQ-DYD6FULSW$FWLYH7KHRU\ŚV'UHDP:DYHWHFKQRORJ\HQDEOHVPXOWLSOHXVHUVWRLQWHUDFWZLWKLQDQ RQOLQHHQYLURQPHQWDWWKHVDPHWLPH0RXQWIRUGVDLGZLWKQRGRZQORDGVUHTXLUHG7KHWHFKQRORJ\LVQRWMXVWDLPHG DWEXVLQHVVFRQIHUHQFHVKHQRWHG$ZHHNEHIRUH5HGLV&RQI$FWLYH7KHRU\SXWRQDQRQOLQHHOHFWURQLFPXVLFIHVWLYDO IRUKXQGUHGVRIWKRXVDQGVRI('0IDQVLQDȏ'VSDFHZLWKHDFKIHVWLYDOJRHUUHSUHVHQWHGE\DVLPSOHOLQHDVWKH\ ZDWFKHGWKHLUIDYRULWH'-VFKHFNHGRXWWKHOLJKWVKRZDQGVRRQ

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You still want people to come away from the conference feeling like they’ve been able to meet a few people or make a few connections.

Nick Mountford

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RedisConf 2020 Takeaway hosted QHDUO\DWWHQGHHVIURP countries during the live event in May.

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Sometimes, things are more than they seem! I t can happen wherever there is deep, unrealized potential in a well-known person, company, trend, idea, technology, or product. Rediscovery may arrive as an organic reinvention of purpose or appear to be a natural evolution to new talents, capabilities, or uses. Either way, rediscovery is a remarkable gift: the mind- opening realization that people and things you thought you knew have the potential to surprise you. Ironically, perhaps, genuine rediscovery is not as uncommon as you might think. Examples are all around us: Satellites, for instance, now ring the planet. But when Sputnik launched in 1957, the world had no clue that satellites would change the world by enabling global TV broadcasts, GPS, satellite imagery, and vastly improved weather forecasts. Things that we’re familiar with can often surprise us. To demon- strate, we’ve collected 10 examples of people, products, and other things that became famous for one reason and have since been embraced again and again in new ways. BY DON STEINBERG

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