ArtEvol 2023 On Purple: The Purpose of Hue The 2nd International Art Exhibition
On Purple: The Purpose of Hue is an experimental exhibition that explores how a single colour, purple, can function as both limit and possibility.
Instead of assigning a theme, the exhibition sets one condition that every work must include purple. Artists responded freely, some through dense saturation, others through trace gestures or layered hues. The result is not a unified aesthetic but a field of difference shaped by a shared chromatic rule. Using hue, saturation, and value as curatorial coordinates, On Purple: The Purpose of Hue invites audiences to navigate how colour moves beyond surface, becoming method, mood, or resistance. Hue sets the boundary. Saturation signals intent. Value reveals distance, opacity, or intensity. To challenge the dominance of the white cube, the curatorial team collaborates with Berlin-based artist Lizz Lunney to renovate the exterior façade of the entire building. This dynamic partnership has given rise to a ten-metre thematic installation outside the exhibition space. The conventional boundaries of artistic expression are set to be redefined through this collaborative effort between the curatorial team and Lizz Lunney, bringing an innovative vision into being. This is not a study in symbolism. It is a space to discover how artistic decisions unfold under constraint and how even the narrowest prompt can open new ways of seeing.
On Purple: The Purpose of Hue
Curated by Nelson Qin
Presented by London Art Collective (LAC)
189 Piccadilly, London September 2023
The 2nd international art exhibition ArtEvol, 2023
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