Get visible online and attract clients to you, don't chase them!
COMMUNICATION THAT WINS YOUR CUSTOMER'S LOYALTY
Hey there I'm Janine
I help business owners to connect with their audience and grow a sustainable business through effective marketing strategies and clear, compelling communication.
I work face-to-face and online in Australia and overseas.
Stand out from the competition. Schedule a free consultation with me using the details below. Thank you!
Thanks for taking the time to download this ebook. I hope you find it useful. I'd love to connect with you so please join me on social media, read my blog or contact me via the details below.
Janine Jones - www.janinejonesmedia.com WhatsApp - phone or text +61 468749233 Email - jjmediaservices@gmail.com
www.janinejonesmedia.com
COMMUNICATION THAT WINS YOUR CUSTOMER'S LOYALTY
Are you getting the right message to the right people at the right time to get the right results ?
Businesses - big and small - don't always get it their communication right.
Effective communication plays a crucial role in the success of your small business. Here are 5 ways you can improve communication and win your customer's loyalty.
www.janinejonesmedia.com
COMMUNICATION THAT WINS YOUR CUSTOMER'S LOYALTY
RESOLVE PROBLEMS QUICKLY
'Good communication is the bridge between confusion and clarity.'
Nat Turner
If you run a business, you probably communicate with existing and potential customers via emails, e-newsletters, marketing and promotional offers, surveys, letters, invoices, receipts, contracts, policies, and via social media (posts, comments, automated chat and DMs). Through these communications, we conduct business, strengthen connections with our customers and collect feedback. Our communication needs to be clear and concise at every level so our customer understands our brand identity, the features of our product or service offer, and the benefits they receive.
When customers have an issue, provide a prompt and efficient response. Good communication provides proactive customer support. Anticipate customer needs and reach out to them before they have a chance to encounter problems or frustrations. Proactive customer support demonstrates your commitment to customer satisfaction, fostering loyalty and brand advocacy.
www.janinejonesmedia.com
COMMUNICATION THAT WINS YOUR CUSTOMER'S LOYALTY
BUILD CREDIBILITY AND TRUST
'When the trust account is high, communication is easy, instant, and effective.' Stephen R. Covey
One way to succeed in business is to develop the 'Know, Like and Trust' factor because people prefer to do business with brands they know, like and trust. To build trust, our communication needs to be genuine, transparent, consistent, and helpful.
Strong communication begins with actively listening to your customer's feedback - to their needs, concerns, complaints and suggestions. This is a great way to get to know your customer better, build a stronger relationship and improve your communication strategy. Seek customer feedback through phone calls, emails, surveys, customer feedback forms, social media and customer reviews. Analyse and document customer feedback to see where you can improve. Communicate any changes you've made as a result to show that you are listening and that you value their opinion. This should increase customer satisfaction with your brand.
www.janinejonesmedia.com
COMMUNICATION THAT WINS YOUR CUSTOMER'S LOYALTY
INCREASE CUSTOMER SATISFACTION 'Here is what I believe to be the bottom line in relation to customer satisfaction: Real people engaging in real conversations based on a real desire to serve people rather than the bottom line.' Byron Pulsifer Creating flow charts to help staff provide consistent customer service, respond to feedback and resolve problems. Some high end businesses seek to 'surprise and delight' while for other businesses quickly fixing the problem is just what the customer wants. Great communication starts with connection. For an authentic connection, we need to be customer focused. This is an essential mindset if you're the owner or CEO of your business so you can in turn create a customer-centric culture for your team. Suggestions to improve customer satisfaction include:
FAQs Chatbots Real time support - live text or video chat. Asking for customer feedback at the right time in the customer journey. This could be at the end of the checkout; X number weeks after the product or service purchase; at the end of a live chat; or after a successful resolution of a problem.
www.janinejonesmedia.com
COMMUNICATION THAT WINS YOUR CUSTOMER'S LOYALTY
BUILD BRAND REPUTATION
'The two words ‘information’ and ‘communication’ are often used interchangeably, but they signify quite different things. Information is giving out; communication is getting through.'
Sydney J. Harris
Sharing your Vision, Values and Brand Story. Ensuring your communications are authentic, transparent and consistent. Saving your customer's communication preference in your customer relationship management (CRM) tool or Excel spreadsheet. Personalised communication makes your customer feel good and shows that you value them. Through customised communication you can make an emotional or relational connection rather than just a transactional one. You can create a relational connection by:
Customising your communications through personal messages (DM, calls or texts), email marketing, or targeted social media campaigns. Keeping your brand messaging consistent across all touch points such as your website, social media, marketing collateral and customer support. Leveraging Advertising and Public Relations.
www.janinejonesmedia.com
COMMUNICATION THAT WINS YOUR CUSTOMER'S LOYALTY
DELIVER ONGOING VALUE 'People may hear your words, but they feel your attitude.'
John C. Maxwell
Developing a comprehensive Marketing Strategy can build your brand, connect with and engage your ideal customer, and grow your business.
You'll want to reach new customers and retain the ones you have. You'll want to tell them about new products and services, updates, sales and special offers.
Deliver ongoing value by encouraging a two-way conversation with customers for feedback, reviews and success stories (Point #2).
Ultimately you'll want to create a satisfying experience so your customers are not only loyal but become Brand Ambassadors.
Depending on your business, you can offer value-add communication through:
An online community Blog posts Infographics eNewsletters How to Tutorials Educational videos Industry insights White papers eBooks
www.janinejonesmedia.com
What my clients say
Wow. I’m so impressed with the different outlook Janine had with writing my story for my business website. I totally recommend giving her a go. Julie, Helmet Brims Google Review
Janine is the consummate professional. Diligent and knowledgeable in many respects. Her skills have vastly improved our business. Theresa Google Review
www.janinejonesmedia.com
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I help business owners to connect with their audience and grow a sustainable business through effective marketing strategies and clear, compelling communication.
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©Janine M Jones
www.janinejonesmedia.com
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