COMMUNICATION THAT WINS YOUR CUSTOMER'S LOYALTY
BUILD BRAND REPUTATION
'The two words ‘information’ and ‘communication’ are often used interchangeably, but they signify quite different things. Information is giving out; communication is getting through.'
Sydney J. Harris
Sharing your Vision, Values and Brand Story. Ensuring your communications are authentic, transparent and consistent. Saving your customer's communication preference in your customer relationship management (CRM) tool or Excel spreadsheet. Personalised communication makes your customer feel good and shows that you value them. Through customised communication you can make an emotional or relational connection rather than just a transactional one. You can create a relational connection by:
Customising your communications through personal messages (DM, calls or texts), email marketing, or targeted social media campaigns. Keeping your brand messaging consistent across all touch points such as your website, social media, marketing collateral and customer support. Leveraging Advertising and Public Relations.
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