TABLE OF CONTENTS
INSIDE THIS ISSUE
THINK REALTY 8 News & Events
BUSINESS FUNDAMENTALS 42 Tax Break Creates New Frontiers of ‘Opportunity’ Program hopes to revitalize areas struggling with high unemployment, low income. by Paul Fiorilla 44 Note Investing from Afar Don’t let distance deter you from a solid investment. by W.J. Mencarow
Updates from around the industry.
10 You’ve Gone from an Investor to an Employer. NowWhat? Tackle the job of HR with tools from Resourcing Edge. by Collin Curbo
GOING BIG: MARKETING & LEAD GENERATION 24 Find Your Math Problem to Generate Leads and Success Quantity matters when searching
STRATEGY 46 Busting the Seasonal Home-Selling Myth
for the right investment deal. by Brett Snodgrass and Brian Snider
Selling your home in the winter may be better than you realize. by Sherry Kitzman
26 Building Your Investor Network with a Realtor Working with a Realtor can generate leads and inside access for investments. by Kristin Weekley 28 Direct Mail Proof: Real Campaigns Netting up to $100,000 Per Month Print mail marketing is far from dead, especially for real estate investors. by Joy Gendusa 32 The Best Kept Secret for Finding Off-Market Deals Local property managers can help connect you with great rental investments. by Marc Cunningham 34 Still Apathetic with Your Web Presence? It’s Costing You Investing in SEO improvements can be your effective lead generation system. by Bobby Burch
48 Planning for a Home Inspection [ Case Study ] Six behaviors to help you get the best results from an inspection. by Gaylene Rogers Lonergan
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HOUSING NEWS REPORT 73 2019 Housing Outlook Seven Economists Predict 2019 Housing Market Trends by ATTOM Data Solutions 79 America's Most Vacant [ Infographic ] Ten counties with the highest share of vacant homes. by ATTOM Data Solutions
COVER FEATURE
BEN CABALLERO'S HomesUSA.com platform set a world record and hasn’t slowed down.
SPECIALIZING IN SUCCESS
by Carole Ellis :: photos by Jason Kindig
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BUSINESS FUNDAMENTALS 40 Before Resolutions Begin, Consider a Revamp to Your Fitness Amenities
STRATEGY
MARKET ANALYSIS
DESIGN POINT
GOING BIG
SPONSORED CONTENT 51 Investor Review: Education & Technology Edition Bringing information and
SEEING ISBELIEVINGEVEN BEFORE IT’SBUILT Virtual reality technology is changing the game in real estate.
BANKSSTILL WANTTOLEND
RENOVATION ROCKSTAR: MALIBUMANSION A year-long deal doubles the ARV of this ocean-side home.
CONTENT BUILDS EXPERTISE AND GENERATES LEADS
January brings a new year, and often new health goals for your residents. by Jeremy Brutus
innovation to real estate investors.
The conversation about real estate debt is becoming misleading.
The six pillars of content strategy.
4 | think realty magazine :: january / february 2019
thinkrealty . com | 5
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