Think-Realty-Magazine-January-February-2019

TABLE OF CONTENTS

INSIDE THIS ISSUE

THINK REALTY 8  News & Events

BUSINESS FUNDAMENTALS 42  Tax Break Creates New Frontiers of ‘Opportunity’ Program hopes to revitalize areas struggling with high unemployment, low income. by Paul Fiorilla 44  Note Investing from Afar Don’t let distance deter you from a solid investment. by W.J. Mencarow

Updates from around the industry.

10  You’ve Gone from an Investor to an Employer. NowWhat? Tackle the job of HR with tools from Resourcing Edge. by Collin Curbo

GOING BIG: MARKETING & LEAD GENERATION 24  Find Your Math Problem to Generate Leads and Success Quantity matters when searching

STRATEGY 46  Busting the Seasonal Home-Selling Myth

for the right investment deal. by Brett Snodgrass and Brian Snider

Selling your home in the winter may be better than you realize. by Sherry Kitzman

26  Building Your Investor Network with a Realtor Working with a Realtor can generate leads and inside access for investments. by Kristin Weekley 28  Direct Mail Proof: Real Campaigns Netting up to $100,000 Per Month Print mail marketing is far from dead, especially for real estate investors. by Joy Gendusa 32  The Best Kept Secret for Finding Off-Market Deals Local property managers can help connect you with great rental investments. by Marc Cunningham 34  Still Apathetic with Your Web Presence? It’s Costing You Investing in SEO improvements can be your effective lead generation system. by Bobby Burch

48  Planning for a Home Inspection [ Case Study ] Six behaviors to help you get the best results from an inspection. by Gaylene Rogers Lonergan

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HOUSING NEWS REPORT 73 2019 Housing Outlook Seven Economists Predict 2019 Housing Market Trends by ATTOM Data Solutions 79  America's Most Vacant [ Infographic ] Ten counties with the highest share of vacant homes. by ATTOM Data Solutions

COVER FEATURE

BEN CABALLERO'S HomesUSA.com platform set a world record and hasn’t slowed down.

SPECIALIZING IN SUCCESS

by Carole Ellis :: photos by Jason Kindig

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BUSINESS FUNDAMENTALS 40  Before Resolutions Begin, Consider a Revamp to Your Fitness Amenities

STRATEGY

MARKET ANALYSIS

DESIGN POINT

GOING BIG

SPONSORED CONTENT 51  Investor Review: Education & Technology Edition Bringing information and

SEEING ISBELIEVINGEVEN BEFORE IT’SBUILT Virtual reality technology is changing the game in real estate.

BANKSSTILL WANTTOLEND

RENOVATION ROCKSTAR: MALIBUMANSION A year-long deal doubles the ARV of this ocean-side home.

CONTENT BUILDS EXPERTISE AND GENERATES LEADS

January brings a new year, and often new health goals for your residents. by Jeremy Brutus

innovation to real estate investors.

The conversation about real estate debt is becoming misleading.

The six pillars of content strategy.

4 | think realty magazine :: january / february 2019

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