The Coffey Group Pre-Listing Consultation

The Coffey Group was founded by Brandy Coffey in response to an ideal that we should be serving our customers’ best interests at all times, with a company cornerstone being a philosophy of service. Ms. Coffey felt that the basic tenets of this service should be knowledge, honesty, loyalty and trust. Once this philosophy of service was conceived, The Coffey Group was born. Marked by this philosophy and a high degree of work ethic, The Coffey Group grew to be one of the most successful boutique real estate brokerages in Sarasota, Florida. In fact, The Coffey Group has the highest sales volume of any boutique firm in all of Mainland Sarasota County! This success attracted a great deal of attention from some of the larger national firms seeking to expand their base. For over two years, we were courted by some of the most successful national real estate franchises in the world. Ultimately, we decided that we would merge with Keller Williams Realty and help them to launch their Luxury Homes Division here in Sarasota. As such, we continue to remain The Coffey Group; however, we now have the added benefit of being associated with an international real estate brand that is poised to be the largest international real estate firm. Already, Keller Williams has become the largest real estate franchise in the United States – surpassing Re/Max and Century 21. www.TheCoffeyGroup.com @TheCoffeyGroup

POWERED BY LUCIDO GLOBAL

Brandy Loebker in response to Ms. Loebker felt that the basic tenets of this service should

OUR PHILOSPHY

-

We do not accept "average." 'J\verage" is in the box. We do not reside there. We seek clients whom we can represent by providing the best possible resources, marketing, and negotiation in the purchase or sale of their property.

\I '

We operate at a level that exceeds what we feel is generally average, or "old school".

We embrace technology, the internet, social networking, and creative marketing strategies.

We embrace energy and symbiotic relationships in our community and with our business partners.

We believe in providing unparalleled commitment and loyalty to our clients and expect the same in return.

We believe in what we do and set the bar very high when it comes to ethical conduct.

Competition is good. It provides for continued development and growth. It keeps us on our toes and we like that.

We build relationships and look for long term growth and sustainablity in our approach to to how we do business.

THE COFFEY GROUP

POWERED BY LUCIDO GLOBAL

TO OF PY O1U0RRHE OA SMOENTSOT TO HTER CUOS TF FTEHYETSEAALME . . .

Bi nrtai mn dayt ehl ya sf al imv ei ldi airn wt hi tehStahrea smo at ar kaerte ha esri ne .c e 1 9 8 5 a n d i s aAncdc ot hr de i Vnegntioc et hBeoRa er da l ot of rRAe as sl toocrisa triaonnkos faSsaor na seoot fa t&h eMt ao np a2t e0 e a( bg ae snet ds ionnt hp er oSdaur catsiootna) .aJruesat (aosuyt oouf mw oo ur el dt hs ha no p8 7f o0r0t hl oec railgahgte n t s saug regnet owni, tfho rt haen siaml ep oo fr tyaonutrsmu rogsetrvya, yl uoaub' vl ee agsostetto. s e l e c t t h e r i g h t Wp r hi ciel e, Bmraa nnyd ya ggeent st ' hs el irs tsienl gl esr ss eal lnf oa vr el er as gs et hoaf n9 89 %5 %o fo lfi sats kpirni cge . AB rs atnhde yf okrnmo we rs ChEoOwotfoacnr ea at itoenewx pi does umrae rfkoert yi nogu cr ohmo mp aen. yB, r a n d y ipml apcleemmeenntt so na ms t roartee tghi ca nm1a 0r k0e0t iwn ge bpsliatne sf ogrl oyboaul lryh. o m e , i n c l u d i n g Wo f hBirl ea nmdayn' sy baugsei nn tess sf oicsuws oornk wi nog rwk iint hg sweiltl he rbs u. Ty ehri ss , unneiaqrul ye 8s k9i%l l set maximizes your success. If you've ever �lown in an airplane, you understand the team cdoens tcienpatt.i oWnh, hi l ei s tchree wc a pt at ka ei ns icsa br eu soyf eg ve et triyntgh ti nh ge epllsaen. eWt oh iiltes Bt eraamn dtya kf oe cs ucsaerse oonf at hl l et hweoor tl dh we ri ddee tma ial sr k. Ief t yi nogu oafr ye ot uh ri nhkoi nmge a, bh oe ru t hiring a solo agent, think again. YOU GET BRANDY’S ENTIRE TEAM FOR THE SAME PRICE BRANDY KNOWS SARASOTA TOP OF THE PACK BRANDY NETS YOU MORE MORE MARKETING FOR YOUR LISTING BRANDY FOCUSES ON SELLERS

Mo t oh reer tahgaenn t5s8f%a i l oe fd t thoe sheol lm. Deos nB' tr at rnudsyt syeolul sr ema cohs tyveaalru aa rbel ehaosms eets wt hi taht anyone but the best. Yd oa ub 'bl ll eb ei ns ruerapl rei ss et adt et opkanr totwi mheo. wW omual dn yy oa gu etnr ut ss ti na tphaer St -at ri ma seo taat taorrenae oy n l y ws t ei tahdaf ans itmf opcourst aonnt tchaes es ?u cBcreasnsdf uy l sseal ll es or ef ayloeusrt ahtoemf uel.l - t i m e , w i t h a WL ehsys? t Bh ea cno4m%i nogf aa gber no tkse irnr et hqeu iSraersa ys eo at ar sAor fe ea xapreerai el snoc el i caennds me dobr er ot khearns . 9e x0a0mc .l aYsosur ooowme hi totuorys oouf rtsrealifntion gt r. uTshti st hi es fsoallleo wo feydouupr hb oy ma er itgoo ar ol ui cse sntsaetde broker. Believe it or not, less than 9% of agents are trained in the �ine art of swaol er sk af onrd tmh eamr k, eatni ndgt. hTohseertehaart eptuhtoas el owt oh fo erfef ol yr toinn taoyma radr ks ei gt ni ntgo tdhoe itrh e lrios ut ignhglsy. $I n1 5s aKl epsear nmd omn tahr ki me t pi nl eg mf oernot ivnegr s2e0n ys ea at irosn, aBlr, aenf fdeyc tsi pv ee ns dt rsa t e g i e s that will get your home sold in less time, for more money. BRANDY HAS MORE THAN 20 YEARS’ EXPERIENCE BRANDY SUCCEEDS WHERE OTHERS FAIL BRANDY IS A FULL-TIME AGENT BRANDY IS ALSO A LICENSED BROKER

1

7

2

8

9

3

4

10

5

6

BRANDY LOEBKER c: o: f: BrandyLoebker@LucidoGlobal.com www.TheCoffeyGroup.com 941.284.4474 941.404.4737 941.404.4736 OP, Keller Williams Island Life Real Estate & KW Suncoast Licensed Real Estate Broker ABR, CAA, CDPE, CDRE, CIPS, CLHMS, CRS, REP, RSPS, TRC

REAL ESTATE ISLAND LIFE

REALTY

Each Office Is Independently Owned And Operated. If your property is listed with another Broker, this is not a solicitation. Agent does not guarantee the accuracy of square footage, lot size, or other information concerning the condition or features of the property provided by the seller or obtained from public records or other sources and the buyer is advised to independently verify the accuracy of that information through personal inspection with appropriate licensed professionals.

H4 OS FMT OEERP SSTO OTL OPD DGQ EOUTLI LCYAKO RLUY R + STEP 1 PRICE IS RIGHT STEP 2 BE THE BEST HOME

ON THE BLOCK

STEP 3 HIRE A TEAM

STEP 4 HIRE A SKILLED NEGOTIATOR

7HVWLPRQLDOV “

We are very pleased with our home selling experience with The Coffey Group Realtors. Brandy and her staff were very professional and caring throughout the process. The photography listing of the house was incredible compared to other Realtor’s listings. They worked hard to arrange the showings and open houses. We appreciate Brandy’s knowledge of the area and selling process. She is very detailed oriented which made a huge difference and ensured a smooth sale. I highly recommend Brandy Coffey / Coffey Group Realtors.

DIANNE & DREW CHANCE / SARASOTA, FLORIDA

I have listed multiple other homes with various real estate companies over the years. When Coffey and Company listed my downtown condo and had two offers for me in one week -they made a client for life! My condo was closed in less than 30 days and I have the team at Coffey and Company to thank for it.

MARVIN KAPLAN / SARASOTA, FLORIDA

I had my property listed with one of the larger real estate irms in Sarasota for 6 months and I did not receive a single written offer. With the unique marketing at Coffey and Company, I received an acceptable offer within 30 days. We closed the transaction very quickly! I would highly recommend Coffey and Company Realty when considering listing your property.

LARRY STARR / SARASOTA, FLORIDA

We enthusiastically recommend Brandy and Ric. They did an outstanding job for us. Whether it was the showings or the paperwork, They were total professionals. They are experienced and possess high energy. That combination is important because a Realtor can have one without the other. They have both. We would be happy to speak directly with anyone thinking o ϐ listing with Brandy and Ric. We interviewed nine agents for over an hour each and chose Brandy and Ric. They were, by far, our irst choice. We’re glad we hired them and would do it again without hesitation.

JIM AND LEIGH KOENIGER / OSPREY, FLORIDA

Ta wh oamy , asso wwaes naeme da ez idn sgo. mM ey of na me wi l yh owwo rekceoduwl di tthr uhsitma nt od swehl lomc yo uf al dt hheerl'ps uh so unsaev. i gMayt eber voet hr ye trhai nn gd. IWl iev eo nf al yr met once face to face -- everything else was done remotely. Thomas went above and beyond, locating ƒ†‘”‰ƒ‹œ‹‰’Ž—„‡”•ǡ’ƒ‹–‡”•ǡ އƒ‡”•ǡϐŽ‘‘”‹‰•’‡ ‹ƒŽ‹•–•ǡ”‡’ƒ‹”’‡‘’އǡŽƒ†• ƒ’‡”•ǡƒ† pA rnoybt iamb ley mw ea nrya mn oi nr et ot hsant aI g' ms , f ho er g he tatdi n gs o! Hl i de arlescoosmt emp pe ne dd ai nt i oa nn sd hf oerl pseodl vuisn cg o tmh me mu .n iHc ae t ewwa si t he xt ht ree HmOe Al y. rt he isnpgosn, sbi vuet vTiha opmh aosn et ,o toekx tc, aarned oef me av iel r. yI thhai ndg a as snudmme da dI e' d t hh ae v pe rtooc er se sp esaot emd luyc ht r al evsesl tsht reer se s tf ou l otvhearns eiet omt ah ne yr wt ii sme ews oduul dr i hn ag v tehbe e pe nr o. Ac ebsosv et haal lt eIl ssea, iIdt rtuos tfer di e Tn hd os ,m"aTsh' aj undkg mg oeondt naensds i In' vt eeg rgiot yt . sI udcohn ' at nk naomwa hz ionwg realtor!" I would recommend him unreservedly. Ap rbosfoelsustieolny a sl itseml l a, er xepxepr et irsiee,nacned wd eodr ki ci antgi own isthho Tn eh ot hmraosu! g Fh r. oHme etnhseu ri endi t ieavl ecr oy nassuplet ac tt ioofnt ht oe scal loes pi nrgo,c ehsi ss wp oaws esre at omdl eesl isv. eCr oj umsmt wu nhiactaIt iaosnk ewdafso re. xHc ea lnl edns td. oHwe nl iasnt eanme da ztion ga lrle ma l tyo rr .eIq1u0e 0s t%a nr edc owmo mr keendd w i t h i n h i s Thomas. Š‘ƒ•‘•™ƒ•˜‡”›”‡•’‘•‹˜‡ˆ”‘•–ƒ”––‘ϐ‹‹•ŠǤ ‡™ƒ•’”‘ˆ‡••‹‘ƒŽǡ–‡ А‘Ž‘‰‹ ƒŽŽ›•ƒ˜˜›ǡƒ† very experienced. There were many twists and turns in the sale process, and he handled them with ‡ƒ•‡Ǥ ™‹ŽŽ†‡ϐ‹‹–‡Ž› Š‘‘•‡‘–‘Šƒ†Ž‡ƒ›ˆ—–—”‡Š‘‡•ƒŽ‡Ǥ𖔇‡Ž›Šƒ’’›™‹–ŠŠ‹ƒ†Š‹• way of conducting real estate business. Highly recommend Tom. SIERRA MCDONALD LISA NOSAL TERI BRIDGE

Executive Summary Home Staging: Buyers’ Agent Perspective: • Fifty-eight percent of buyers’ agents cited that home staging had an effect on most buyers’ view of the home most of the time, while 31 percent said that home staging has an effect, but not always. • Eighty-one percent of buyers’ agents said staging a home made it easier for a buyer to visualize the property as a future home. • Staging the living room was found to be most important for buyers (39 percent), followed by staging the primary bedroom (36 percent), and staging the kitchen (30 percent). • Among buyers’ agents, having photos (77 percent), traditional physical staging (58 percent), videos (74 percent), and virtual tours (42 percent) available for their listings was much more or more important to their clients. • Twenty percent of buyers’ agents said that staging a home increased the dollar value offered between one and five percent, compared to other similar homes on the market that were not staged. Home Staging: Sellers’ Agent Perspective: • Twenty-three percent of sellers’ agents said they staged all sellers’ homes prior to listing them for sale. Ten percent noted that they only staged homes that were difficult to sell. • The most common rooms that were staged included the living room (91 percent), kitchen (81 percent), primary bedroom (81 percent), and dining room (69 percent). • It was most common for sellers’ agents to use a staging service (24 percent). Sellers’ agents also said that it depends on the situation (24 percent), and sellers’ agents also personally offered to stage the home (22 percent). • The median dollar value spent when using a staging service was $600, compared to $400 when the sellers’ agent personally staged the home. • When staging a home, 20 percent of sellers’ agents reported an increase of one percent to five percent of the dollar value offered by buyers in comparison to similar homes. • Twenty-seven percent of sellers’ agents stated that there were slight decreases in the time on the market when the home was staged. • Among sellers’ agents, having photos (89 percent), traditional physical staging (44 percent), and videos (44 percent) available for their listings were much more or more important to their clients.

2023 Profile of Home Staging

Executive Summary TV Influence and Buyer Expectations: • Eighty-one percent of respondents said that buyers had ideas about where they wanted to live and what they wanted in an ideal home (76 percent) before starting the buying process. • Forty-four percent of respondents stated that buyers typically thought the home buying process would be neither easy nor difficult. • A median of five percent of respondents cited that buyers felt homes should look the way they were staged on TV shows. • A median of 10 percent of respondents stated that buyers were disappointed by how homes looked compared to homes they saw on TV shows. • A median of 20 percent of respondents cited that buyers brought family members with them to view homes. • A median of 30 percent of respondents cited that buyers consulted with family members during the buying process. • Twenty-four percent of respondents said that TV shows which displayed the buying process impacted their business. • Seventy-three percent of respondents said that TV shows which display the buying process impacted their business by setting unrealistic expectations or increased expectations. • In the last five years, 51 percent of respondents cited that they have seen an increase in the share of buyers who planned to remodel a home. A median of 25 percent of respondents said that buyers who plan to remodel will do so within the first three months of owning a home. • Fifty-six percent of respondents stated that buyers typically did not have an expectation of the number of homes they would see before buying. • Among those who did have an expectation, buyers expected to view a median of seven homes in-person and a median of 12 homes virtually. • Fifty-six percent of respondents stated that buyers’ expectations of the number of homes they saw before buying matched the market.

2023 Profile of Home Staging

Percentage Change in Dollar Value Sellers Receive • When staging a home, 20 percent of sellers’ agents reported an increase of one percent to five percent of the dollar value offered by buyers in comparison to similar homes. • Fourteen percent of respondents stated that staging a home increased the dollar value of the home between six and 10 percent. • None of the respondents reported that staging a home had a negative impact on the home’s dollar value.

Percent Change in Dollar Value Offered of Staged Home

40%

20%

34%

23%

20%

14%

5% 3%

0%

2%

0%

Staged home had a negative impact

No impact on dollar value

Staged home has increase of 1% to 5%

Staged home has increase of 6% to 10%

Staged home has increase of 11% to 15%

Staged home has increase of 16% to 20%

Staged home has increase of more than 20%

Not sure

2023 Profile of Home Staging

Impact of Time on Market

• Twenty-seven percent of sellers’ agents stated that there were slight decreases in the time on market when the home was staged. • Twenty-one percent reported that staging a home greatly decreased the amount of time the home was on the market, while 15 percent stated that staging a home did not affect the time on market. • Only six percent of respondents reported that staging a home greatly increased the time a home was on the market.

Time the Home Was on the Market

Greatly increase, 6%

Slightly increase, 8%

Don't know, 25%

Does not impact time on market, 15%

Greatly decrease, 21%

Slightly decrease, 27%

2023 Profile of Home Staging

290+ 5 CONTINENTS 55+ REGIONS MARKET CENTERS LOCATIONS

A GLOBAL REAL ESTATE POWERHOUSE

Keller Williams is the largest real estate franchise in the world – home to more real estate professionals than any other company. As of January 2025, master franchise agreements have been awarded across 55+ regions outside of the United States and Canada.

KW WORLDWIDE REGIONS

As of January 2025*

Honduras Ireland Israel Italy Jamaica Japan Luxembourg Malaysia Mexico Monaco Mongolia

Albania Argentina Aruba Bahamas Belize Bermuda Bolivia Bonaire Colombia Costa Rica Curaçao

Cyprus Czech Republic Delhi NCR, India Dominican Republic Dubai, UAE France French Polynesia Germany Greece Guatemala Guyana

United Kingdom Uruguay Vietnam

Saudi Arabia Scotland Serbia Sint Maarten Slovenia Southern Africa Spain Suriname Thailand Turkiye Turks and Caicos

Nicaragua Northern Cyprus Panama Paraguay Peru Philippines Poland Portugal Puerto Rico Romania São Paulo, Brazil

BRANDY LOEBKER c: o: f: BrandyLoebker@LucidoGlobal.com www.TheCoffeyGroup.com 941.284.4474 941.404.4737 941.404.4736 OP, Keller Williams Island Life Real Estate & KW Suncoast Licensed Real Estate Broker ABR, CAA, CDPE, CDRE, CIPS, CLHMS, CRS, REP, RSPS, TRC

REAL ESTATE ISLAND LIFE

REALTY

Each Office Is Independently Owned And Operated. If your property is listed with another Broker, this is not a solicitation. Agent does not guarantee the accuracy of square footage, lot size, or other information concerning the condition or features of the property provided by the seller or obtained from public records or other sources and the buyer is advised to independently verify the accuracy of that information through personal inspection with appropriate licensed professionals.

BREAKTHROUGH MOMENTS

2024

ARE WHAT DEFINE KELLER WILLIAMS They are what have gotten us up in the morning for more than three decades and counting. From sharing profits, to agent-led leadership, to team and expansion models, to technology – we continue to reach new heights through innovation, disruption, and an uncompromising agent-first mindset. And, the world is taking notice.

KELLER WILLIAMS Expands to Guatemala, The Bahamas and The Cayman Islands

KELLER WILLIAMS MARKET CENTERS Profit Shared Over $2 Billion with Associates

HOUSINGWIRE Chris Cox named a 2024 Tech Trendsetter

GARY KELLER Named No. 2 Most Powerful Leader in Real Estate

REAL TRENDS Real Trends Verified 500

KELLER WILLIAMS Appoints Shanan Steere as Director of Growth Operations

INMAN Inman AI Award For “Best Use of AI by a Brokerage”

FRANCHISE BUSINESS REVIEW Top Franchises For Veterans

INMAN Inman Innovator Award For “Most Innovative Industry Podcast”

FRANCHISE BUSINESS REVIEW One of the Most Profitable Franchises

GLASSDOOR Keller Williams Tops Glassdoor’s Best Workplace List For Real Estate

KELLER WILLIAMS Launches Gen AI-Powered Real Estate Assistant, KWIQ

FRANCHISE BUSINESS REVIEW Recognized as a Top Franchise For Women

GIVING BACK TO THE COMMUNITY Through Red Day

KELLER WILLIAMS Unveils ONWARD Bold BRANDY LOEBKER c: o: f: 941.284.4474 941.404.4737 941.404.4736

OP, Keller Williams Island Life Real Estate & KW Suncoast Licensed Real Estate Broker ABR, CAA, CDPE, CDRE, CIPS, CLHMS, CRS, REP, RSPS, TRC

POWERED BY LUCIDO GLOBAL

brandyloebker@lucidoglobal.com www.TheCoffeyGroup.com

REAL ESTATE ISLAND LIFE

REALTY

Each Office Is Independently Owned And Operated. If your property is listed with another Broker, this is not a solicitation.

AWARDS & HONORS HOUSINGWIRE 2023 TECH TRENDSETTERS FRANCHISE BUSINESS REVIEW 2023 CULTURE100 AWARD

FORBES AMERICA’S BEST EMPLOYERS FOR NEW GRADUATES 2023

REALTOR MAGAZINE 2023 NAR 30 UNDER 30

FORTUNE AMERICA’S MOST INNOVATIVE COMPANIES 2023

FORBES AMERICA’S BEST EMPLOYERS FOR DIVERSITY 2023

T3 SIXTY / SWANEPOEL TOP 5 REAL ESTATE FRANCHISE BRANDS 2023

HOUSINGWIRE 2023 HW TECH100

2023 REALTRENDS 500

REAL TRENDS 2024 REAL TRENDS VERIFIED 500

FRANCHISE BUSINESS REVIEW 2024 TOP FRANCHISES FOR WOMEN

T360 2024 SWANEPOEL POWER 200 FOR THIS OPPORTUNITY Thank you

BRANDY LOEBKER c: o: f: brandyloebker@lucidoglobal.com www.TheCo û eyGroup.com 941.284.4474 941.404.4737 941.404.4736 OP, Keller Williams Island Life Real Estate and KW Suncoast, Licensed Real Estate Broker ABR, CAA, CIPS, CLHMS, CDPE, CDRE, GREEN, RSPS, TRC

POWERED BY LUCIDO GLOBAL

REAL ESTATE ISLAND LIFE

REALTY

$ŏþ ce Is Independently Owned And Operated. If your property is listed with another Broker, this is not a solicitation.

2,500 SQ/FT LESS $750 2,500 TO 4,000 SQ/FT $1,000 4,000 + SQ/FT $1,500 #1 • HOME PREP Option BA LR UR EA NT GA EP ED IOTNEAMTSI OT NH AP TI CNK EUEPD FTOOR BI ET EDMO SN BA ET IENDG ODRO SNTAOTREEDD MU SOEV WE HD OA TN ATTHIEO NC UI ST TE OMMS ETRO HAALSOTCOA TR IEOANR RO AN NPGREE MA NI SDE S- TNAOGTE TTOH EI NHCOL MU DE EWFl UT RHN I T U R E EXISTING FURNITURE, ARTWORK, AND ACCESSORIES * PACKAGE PRICE NOT TO EXCEED 7 HOURS * PACKING SERVICES FOR EXISTING ITEM IS $50 PER/HOUR • • • •

(FURNITURE NOT INCLUDED) #2 • ACCESSORY PACKAGE Option (We focus on 1st 30 seconds of the buyer’s visual experience with the home) INCLUDES ALL OF OPTION I+ BELOW ITEMS TO BE INSTALLED BY STAGER      ƒ ‡•”•—‘‰”•‹ǡ‡ ƒ• ” ––‘™ ‹‘” Ž ǡ— ’†‹‡Ž Ž –‘”™ƒ ›• ǡǡ  ϐƒŽ ‘ ”‡ƒ•Ž •ǡ  ‘ ƒ” ‹‡†•Žǡ ‡ ϐǡŽ‘†”‡ƒ Ž‘• ” Ƭ •’’‡Ž ƒ ‹ ϐ–‹ • ǡ –„‘‘ Š‘‘• ǡ ‡ ƒ• – ›†ŽŽ‡‡ • PRIMARY BEDROOM artwork, tray, books, candles, lamps, bedding, decorative pillows   ƒ” –™‘” ǡϐ „Ž ‘‘”‘ƒŽ ••ǡǡ– ‘ƒ™ †‡ ŽŽ •‡•ƒǡ  ††‡ ‘ƒ ”ǡ† ƒŽ ‡ •†  ϐ Ž ‘ ” ƒ Ž FDOINYIENRGrRuOg,OaMrtwceonrtke,rdpeieccoer,, ppllaatnets, napkins, napkin rings, artwork, decor • • OPTION 3 INCLUDES OPTION #1 + #2 AND ALL FURNITURE SPECIFIC TO EACH ROOM      ƒ ‡•”•—‘‰”•‹ǡ‡ ƒ• ” ––‘™ ‹‘” Ž ǡ— ’†‹‡Ž Ž –‘”™ƒ ›• ǡǡ  ϐƒŽ ‘ ”‡ƒ•Ž •ǡ  ‘ ƒ” ‹‡†•Žǡ ‡ ϐǡŽ‘†”‡ƒ Ž‘• ” Ƭ •’’‡Ž ƒ ‹ ϐ–‹ • ǡ –„‘‘ Š‘‘• ǡ ‡ ƒ• – ›†ŽŽ‡‡ • PRIMARY BEDROOM artwork, tray, books, candles, lamps, bedding, decorative pillows   ϐŽ‘”ƒŽ•ǡ–‘™‡Ž•ƒ† ƒ†Ž‡• OFFICE rug, artwork, decor, plant ƒ”–™‘”ǡ„‘‘•ǡ ƒ†Ž‡•ǡ†‡ ‘”ǡƒ†ϐŽ‘”ƒŽ DINING ROOM centerpiece, plates, napkins, napkin rings, artwork, decor DS IEMS UI GLNA TBEO RA ER ND OCVOANTSIUOLNT BWO lATRHDBIONATRODE SXEI SLTEICNTGI OBNA T- $H1 7O5R PKEI TR CHHOEUNRF L O O R P L A N - $ 2 0 0 CUSTOM DESIGN BOARD $500 TO $750 • • • #3 • FULL STAGE Option #4 • DESIGN & RENOVATION Option

$3,500

1 % OF THE LIST PRICE NOT TO EXCEED $15,000

Impact of Buyer Viewing a Staged Home • Eighty-one percent of buyers’ agents said staging a home made it easier for a buyer to visualize the property as a future home. • Buyers were more willing to walk through a home they saw online (40 percent), and buyers’ agents identified that staging would positively impact the home value if the home was decorated to a buyer’s taste (34 percent).

Impact of Buyers Viewing a Staged Home

100%

80%

60%

81%

40%

40% 34%

20%

23%

3%

7%

0%

Easier to visualize property as future home

More willing to walk through home they saw online

Will positively impact home value if home decorated to buyer's taste

More willing to overlook other property faults

Will negatively impact home value if home decorated against buyer's taste

Are more suspect of home features

2023 Profile of Home Staging

Importance of Staged Rooms

• Staging the living room was found to be most important for buyers (39 percent), followed by staging the primary bedroom (36 percent) and staging the kitchen (30 percent). • Buyers’ agents cited staging the guest bedroom as the least important room, with just nine percent saying that it was very important to stage.

Importance of Rooms Staged for Buyers

2%

Living room

4%

39%

39%

15%

Primary bedroom

36%

40%

18%

3%

4…

Kitchen

6%

30%

27%

25%

12%

Dining room

21%

41%

26%

8%

3%

8%

Yard/outside space

18%

34%

29%

11%

Bathroom

9%

17%

23%

33%

19%

7%

Children's bedroom

10%

30%

39%

12%

7%

Guest bedroom

9%

26%

41%

16%

0% 20% 40% 60% 80% 100%

Very important

Somewhat important Not very important

Neutral

Not at all important

2023 Profile of Home Staging

Meet the Team THE COFFEY GROUP

JANE ONTIVEROS DIRECTOR OF MARKETING

KATHERINE ESGUERRA DIRECTOR OF OPERATIONS

THOMAS SONS DIRECTOR OF SALES

JUAN MORENO LISTING MANAGER & TRANSACTION COORDINATOR

JULIE SNYDER LICENSED SALES ASSOCIATE

JONATHAN DIMLA CLIENT CONCIERGE

ABR, CAA, CDPE, CDRE, CIPS, CLHMS, GREEN, RSPS, TRC Brandy Loebker BGt orr oao nuwdpnyhaba Kes leci leol ven ers siWs tt hi el elni atbl mya ssbi ceb ert eno nki ene tr tsahgoeef t swoepar sv0 i w. c0ee4 ls%l hdofeous rledor vbv eee dr ka. nBl l orswaa nl l eed sdy vghoea, l suh mbo eneee fnsot ary n,S laaorryaeasal otryt ea, saai dnn eddntMtr ui ansntSa. atMre aea srCokoteaud nf obt ryy . 3tKh9 ei ysl leeparhr Wisl , oli sil cloi eapnmhsyse, dna onf otdir c a2e 0dh i ytghehea drs seu, gcarcneedes siosaf anwdl oo fcreakl lt egtt rhhaei dc o, upTa pht eoe roCt f uoUnf fSi etFyy. BBo frr aot hnk ede ryI. nhBsort ali dtnusdt mey cfuool trni ptLi l nue xupua rrl loyyf eHws oso mi roknes aMwl dai t erhks iiengt nti nea rgt ni oaa nnt isdo inhnaoc l ll udb dsr oi tnkhgee rCsCe etrhrt tir �ioi� eiuedgdhI nLatuerxreunf reayrt ri Hoa nl o namle etPwrMoo par rke krote fyt imSn pge emSc pbi aeel cri ssi at w, l i Asi ttchcDrheeesdri i gtTenrdaa tnBi osunnyaeat rni ’osdnRai sel pRa remef seeer mnr at bal etCirev reo t, f i a� ti nhc dae t LiMoi cni l e.l inSoshnee dDi sRo alel aamrl eEGmsut bai l etder. BaC ner adr tni i d�ni yev dewsAat mus creteni cot enpn Art logype ane srt k. t yeS dhmet oai srbkaee Nat awS toii otc hinaahl l MeAr es Rds oieacs iAoarmt ti ob&na sSosef acRdoEonArd Lf oHTr OoKmRe Sel l®eS rpGWer cei i leal inl ai smDt esCs Rei grent ai e�l itecy. aBI t nirotaennr dna yna tdi isohanaaCsl e. erBat ri r�ani needddyDt hhi saet sr Cee ess srt ate i bd� il ePi sdrhoRepdee shr i tedyre sEnext l ipf a eal rsPt a. r noHpeaexvrpi tney rg tDpi enr soti chg enes ass teei cdo oncnoadun- nhd tol i ems s eas ssBhor ,oa srnhtdesyaklonef sof ewf rr sos mat h 72e 2y0 S0wo6li -dl 2l fP0e1reo1l g, i rns ahc mlei nhteahdsa tte oxc prg eei var eti ee bns acacenki not opf opt rhoeercit lruo cns oiutmry emfso upr nr yei otvyue. nt Stoihosene f. ee Het hleser emhv i eigsrhsyei oos nnt eoi scf fateonr shbeferl npo ema� si t tmhf reao nmbye swp t eobor upk yli ene gar sswpi ni ot hst hsaiebt lmreu aienr Rkc reeetaalf soEers ttyhaoet uei rr Pnhr eoot fmewseos iirnot hn8, a aldnCa doy snb syourdl tol aei nsn stg.. Bft ohrrea tn#hd1eyi tr sr fapuient cui i nraegl i. zcBeorsma innpdaSyneiyns ii tonhret hROeepl woe croaar ttl iidon ngf o PSr rehirnev cri ci ape gas el. n&St hsB. erBoi srkaewnr edf l yol rvt aKe kre sel elsedar i WRn i i1t l zl0i aC3 ma1 r sel t xIoscnl ha aan npd gpLer i sof , ea DcRhSeTaf osl , rEacsnlt idaet nTe tr&ue xsKtpWse. r SHi euennrcc eko naa osn twd. Sl oehwde gnf ees l hFt elKol per lsi ldehar e SWr ui i nnl l ci aaosmas si sst twPi nra ogs pct ehl i reet nyp tems r ifanenc pat gl � aietnmwn ei i nnt hgt aFI nnl ot der ri Sdi oua rn. CcDoe&as sJi tgSnRt aeegrp, i naJ oigra &n& DGRer ees mei gnon� di weel lad sf todor eervnee ssl oui dpr eeendt thit aeo l bsahensodt wpccooasmsseimbhl eee rr cs pei arr lov ppi creeor ftpoi eer rs at iylnl tot ohf ehs eeb rrevsci tlci wee naa tyl sl ’ podof es hss iei gbr nl ec nl i i ene enadt css o. wJmoi apt hne t tai htni evdi erBmirnaacnrodkmye teo. - Bwp rrnao nCd dou yfcf i ehnyag sGppr roaour ptpne erI ntr yet ednr eiwoeirdt hDs eai nswi gSenol .lu- Bkt hrnawonwedsnyt has joined KW Style to Design in order to provide a higher level of service with interior design, staging, and assisting her clients in renovation projects when buying, sKeWl l i nL ga ,nodr, Ks tWa y Pi nl ag ni nn et rh, eKi rWh oNme we . HKoeml l eers ,C&o nKcWi e rCgoemhma se hr ceilapl ehda svter eaal lmo wl i ne de tt hh ies tperaomc easns d. Kh eWr bWr oo rkledrwa gi de et,oKfWo r mL usxtur rayt e, gKiWc r Se pl aot ri ot sn +s hEi pnst ewr ti at hi nemx pe ne rt ,i eNnecxetdMaog ve en tMs ial ci traorsys, tBhrea ng dl oyboew. Tnhs eCsoe f freeyl a&t i oCnosmh pi pasn hy aCvoea ac hl l oi nwg e, ad ct ohaec theianmg caonmd phaenrybf roor kbeur saignee st os ohwa nnde lres aalnl do fr et ha el iers tcal iteenpt 'rso rf ee sasl i eosntaaltse. Tn he ee dpsu irnp oa sney ol of ct ha it si ocno mw pi tahnay ci so nt oc iceoragcehaapnpdr ot raac ihn. companies on how to create the ultimate client experience, create brand awareness, and to increase their pro�it. Brandy is dedicated to helping others succeed and is passionate about serving her community. Brandy is the Chair of the Realtor Association of Sarasota & Manatee County Charitable Foundation, on the Board of DWi irlel icatmo rss Nf oorr tthh eF lRo reiadl at oRr eAgsi os onc. iBart ai onnd yo fwSaasr ar es oc et an t&l y Ma pa pn oa ti ne et e, do nt ot hs eerBv eo aorndMoof tDei rMeac rt oi nres Lf oarb oFrl oart oi dray AP sr es os icdi aetni ot ’ ns Aodf vRies oa lrtyo rCso, uanncdi l t. h e L u x u r y A m b a s s a d o r f o r K e l l e r

BRANDY LOEBKER c: o: f: brandyloebker@lucidoglobal.com www.TheCo ff eyGroup.com 941.284.4474 941.404.4737 941.404.4736 OP, Keller Williams Island Life Real Estate and KW Suncoast, Licensed Real Estate Broker ABR, CAA, CDPE, CDRE, CIPS, CLHMS, GREEN, RSPS, TRC

Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25 Page 26 Page 27

Made with FlippingBook - Online catalogs