The Coffey Group was founded by Brandy Coffey in response to an ideal that we should be serving our customers’ best interests at all times, with a company cornerstone being a philosophy of service. Ms. Coffey felt that the basic tenets of this service should be knowledge, honesty, loyalty and trust. Once this philosophy of service was conceived, The Coffey Group was born. Marked by this philosophy and a high degree of work ethic, The Coffey Group grew to be one of the most successful boutique real estate brokerages in Sarasota, Florida. In fact, The Coffey Group has the highest sales volume of any boutique firm in all of Mainland Sarasota County! This success attracted a great deal of attention from some of the larger national firms seeking to expand their base. For over two years, we were courted by some of the most successful national real estate franchises in the world. Ultimately, we decided that we would merge with Keller Williams Realty and help them to launch their Luxury Homes Division here in Sarasota. As such, we continue to remain The Coffey Group; however, we now have the added benefit of being associated with an international real estate brand that is poised to be the largest international real estate firm. Already, Keller Williams has become the largest real estate franchise in the United States – surpassing Re/Max and Century 21. www.TheCoffeyGroup.com @TheCoffeyGroup
ABOUT
Brandy Loebker in response to Ms. Loebker felt that the basic tenets of this service should The Coffey Group was founded by an ideal that we should be serving our customers' best interests at all times, with a company cornerstone being a philosophy of service. be Knowledge, Honesty, Loyalty and Trust. Once this philosophy of service was conceived, Coffey & Company Realty was born. Marked by this philosophy, and a high degree of work ethic, Coffey & Company grew to be one of the most successful boutique real estate brokerages in Sarasota, Florida. In fact, Coffey &Company Realty had the highest sales volume of any boutique firm in all of Mainland Sarasota County! This success attracted a great deal of attention from some of the larger national firms seeking to expand their base. For over two years, we were courted by some of the most successful national real estate franchises in the world. Ultimately, we decided that we would merge with Keller Williams Realty and help them to launch their Luxury Homes Division here in Sarasota, as well as Venice. We continue to remain Coffey & Company, now as The Coffey Group Fine Homes International. However, we now have the added benefit of being associated with an international real estate brand that has recently been announced as the world's largest international real estate franchise & the number one training company in the world- surpassing every other real estate company worldwide, to include Coldwell Banker, Re/Max and Century 21. Through our partnership with Keller Williams, The Global Property Specialist Division, and the Luxury Homes Division, among others, we have been able to expand our philosophy of service and provide an environment of change within the real estate community and our profession's interactions with clients around the globe. The Coffey Group Fine Homes International is a full service real estate team centrally located in Venice, with newly opened offices in Downtown Bradenton, Venice and Longboat Key. Our professional and courteous sales staff is committed to the highest levels of service, dedication, loyalty and integrity to our clients. We assist our clients in all aspects of the home buying or selling process and consider ourselves to be professional consultants and representatives to the best interests of all of our clients. At The Coffey Group, we are not only interested in "closing the deal", but in building lasting relationships with our clients. Through this philosophy, we treat our clients just as we would treat our own family. In fact, we seek to build a "family" of clients who can come to trust our knowledge, abilities, professionalism, and opinions when it counts the most. We appreciate our clients and we value their trusted relationships. We welcome you to join our family as well!
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OUR PHILOSPHY We do not accept "average." 'J\verage"is inthe box. We do not reside there. We seek clients whom we can represent by providing the best possible resources, marketing, and negotiation in the purchase or sale of their property. We operate at a level that exceeds what we feel is generally average, or "old school". We embrace technology, the internet, social networking, and creative marketing strategies. We embrace energy and symbiotic relationships in our community and with our business partners. We believe in providing unparalleled commitment and loyalty to our clients and expect the same in return. We believe in what we do and set the bar very high when it comes to ethical conduct. Competition is good. It provides for continued development and growth. It keeps us on our toes and we like that.
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We build relationships and look for long term growth and sustainablity in our approach to to how we do business.
X ..,...!-1 CO t _ Y GR8UP FINE HOMES INTERNATIONAL
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TOP 10 REASONS TO TRUST THE SALE OF YOUR HOME TO THE COFFEY TEAM... Bi nrtai mn dayt ehl ya sf al imv ei ldi airn wt hi tehStahrea smoat ar kaerteha esri en.c e 1 9 8 5 a n d i s BRANDY KNOWS SARASOTA 1 7
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Moa nt ohyreoerntaehgbaenun tt5st8hf %ae i bl oeefdsttth. oe she ol lm. De os nB' tr at rnudsyt syeol ul sr ema cohs tyveaalru aa rbel eh ao sms ee ts wt hi taht BRANDY SUCCEEDS WHERE OTHERS FAIL BRANDY IS A FULL-TIME AGENT Ydwaoi btuhb' l llaenb ieni ms ruperaoplrrteiass nte atdt cet aops kea ?nr toBt wirma hne od. Wwy someul all dsn yryeoaaugl eet nrs utt sas tti ena ftpuh al el r- Stt -i amt ri mae s, eowta iatt thao rraenae oy n l y steadfast focus on the successful sale of your home. BRANDY IS ALSO A LICENSED BROKER LW9 e0hs0sy c?t l haBasenscro4om%o mi no gfh aoa guberrnsotoks fei tnr r rat ehi nqe iunSi gar e.r aTs shyoiest aai rsAs frooefl al eoaxwrpeee dra i l ues npo cbl ei yc aeann drs iegmdo orb ror euo skt he ar ns . slitcaetneseexdabmr.oYkoeur.owe it to yourself to trust the sale of your home to a 1 Bswaeol l eri esk vaf eon ridt t moh rea mnr ko, eta, t nli endsg ts. hTt ohhsaeenr te9h a%a rt eop tfuhat ogase el no wtt s ohafor eerf eft orl yar ti oni nne tdao iynma rtahdr eks eif gi t ninne tgao tr dht oeo i ftr h e lrt ihos aut itgnwhg l siyl. l I$gn1e 5st aKyl eopsue rar nhmdo ommn eat hrs koi mel dt pi ni lneg ml feosersn ott iivnmegre s, 2ef 1on rys aemtaiororsne, aBml r, aoe nfnf dee yyc t. si vp ee ns tdrsa t e g i e s BRANDY HAS MORETHAN 2 YEARS’EXPERIENCE
MORE MARKETING FOR YOUR LISTING Wp r hi ci el e, Bmraannyd ya ggeent st ' hs el irs tsienl gl esrsseal lnf oa vr el er as sg et hoaf n9 98 5%%o of fl i as ts kpirni cge . Aki mns opt hwl eesmf hoe orn mwt s et aro sCct Err eaOat etoegf i eac xnmpaoat sir ouk nre ewt i fni odgre pyml oa uanrr kf hoe ort imynoge u. crBo hrmao npmda eyn, yi n, Bc lr ua dn i dn yg placement on more than 1000 websites globally. Wos ef thBimrl eaanmxdi may n' isyz beasug syei onn utesrs fssoui cscucwse oos rsnk. wi n og r wk ii nt hg swe il tl he rbs u. Ty he ri ss , unnei aq rul ey s8k9i %l l YOU GET BRANDY’S ENTIRE TEAM FOR THE SAME PRICE Icdfoeyns otciuen'pavtte. i oWe nvh,e ihrl ei fsl tochwreenwc ai npt atakaniensa iicrsapbrl eua nsoyef , geyevoteturi ynutgnh dti hne egr spet llasanend. eWtt hoheii lttese aB mr a n d y ftaoa skcouel ssoecasagoreennott h,f teahl wli nt ohkreal dog wat hi ined. re dme at ar ikl se .t iI nf gy oouf ya or eu rt hhi on mk i en, gh ae br ot ue at mh i r i n g At hcec oVredni incge tBootahred Roef aRl teoarl tAo sr ss orcaina kt iso na soof nSea roaf stohtea t&o pM2a0n a t e e a n d a( bg ae snet ds ionnt hp er oSdaur catsiootna) .aJruesat (aosuyt oouf mw oo ur el dt hs ha no p8 7f o0r0t hl oec railgahgte n t s sa ug regnet owni, tfho rt haen siaml ep oo fr tyaonut rsmu rogsetrvya, lyuoaub' vl ee agsoste tt o. s e l e c t t h e r i g h t TOP OF THE PACK BRANDY FOCUSES ON SELLERS BRANDY NETS YOU MORE
941.538.7240 brandycoffey@thecoffeygroup.com 941.404.4737 Brandy Loebker OP, Keller Williams Island Life Real Estate & KW Suncoast Licensed Real Estate Broker ABR, CAA, CDPE, CDRE, CIPS, CL HMS, CRS, REP, RSPS, TRC c: o: www.TheCoffeyGroup.com
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FINE HOMES INTERNATIONAL
KELLERWILLIAMS.REALTY
Eadl Otfai Is 1Bdepel'Ml9t\t/y OMled alld Opmted.. If your p,openyis listed with anolt'ler lwolc•, this Is not a solcitation. Agenl does not iguarantee lhe acctney of square loatage, lot size. or othM k'lformatlon concerning 1h11 ctwldrtion or leau.ns of"" property provided bytlle-.,_,,om pril>lio ,,..,~.,,lll,r"'""°'oncl ltle boyor • - to ~~,erify tlle""ur,cyol thal ~lormollon 111,,. ""'°""~.,;u, -opri;ote lcensed prof-•
MY POINTS OF DIFFERENCE Homes Sold OVER 44,000 So3ldHoEuvresry 1 HOME
200
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R Y e e a a l r E s s I t n a t e
P Rr oe fael sEs si ot an tael s
S T IAENLN LTDAHCREO RI MNE MDP UUU TSN ATI TTR IYYO N
• Full-Time Sales Team including a Customer Service Coordinator
• Extensive database with over 50,000 people to facilitate networking between buyers and sellers
• Full-Time In-Bound Licensed Associate and Licensed Mortgage Broker to Convert All Buyer Leads
• Easy Exit Listing Agreement
• Extensive database of vendors to help assist in getting your home sold including staging & repair services
• Full-Time Buyer Specialists that work with Buyers only
• Private office line answered by a Listing Coordinator
PROFESSIONAL DESIGNATIONS: ABR, CAA, CDPE, CDRE, CIPS, CLHMS, GREEN, RSPS, TRC LICENSED REAL ESTATE BROKER
7HVWLPRQLDOV “
We are very pleased with our home selling experience with The Coffey Group Realtors. Brandy and her staff were very professional and caring throughout the process. The photography listing of the house was incredible compared to other Realtor’s listings. They worked hard to arrange the showings and open houses. We appreciate Brandy’s knowledge of the area and selling process. She is very detailed oriented which made a huge difference and ensured a smooth sale. I highly recommend Brandy Coffey / Coffey Group Realtors.
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DIANNE & DREW CHANCE / SARASOTA, FLORIDA
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I have listed multiple other homes with various real estate companies over the years. When Coffey and Company listed my downtown condo and had two offers for me in one week -they made a client for life! My condo was closed in less than 30 days and I have the team at Coffey and Company to thank for it.
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MARVIN KAPLAN / SARASOTA, FLORIDA
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I had my property listed with one of the larger real estate irms in Sarasota for 6 months and I did not receive a single written offer. With the unique marketing at Coffey and Company, I received an acceptable offer within 30 days. We closed the transaction very quickly! I would highly recommend Coffey and Company Realty when considering listing your property. f
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LARRY STARR / SARASOTA, FLORIDA
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We enthusiastically recommend Brandy and Ric. They did an outstanding job for us. Whether it was the showings or the paperwork, They were total professionals. They are experienced and possess high energy. That combination is important because a Realtor can have one without the other. They have both. We would be happy to speak directly with anyone thinking o ϐ listing with Brandy and Ric. We interviewed nine agents for over an hour each and chose Brandy and Ric. They were, by far, our irst choice. We’re glad we hired them and would do it again without hesitation. f
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JIM AND LEIGH KOENIGER / OSPREY, FLORIDA
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Ta wh oamy , asso wwaes naeme da ez idn sgo. mM ey of na me wi l yh owwo rekceoduwl di tthr uhsitma nt od swehl lomc yo uf al dt hheerl'ps uh so unsaev. i gMayt eber voet hr ye trhai nn gd. IWl iev eo nf al yr met once face to face -- everything else was done remotely. Thomas went above and beyond, locating ǡǡ ǡϐ ǡǡ ǡ pA rnoybt iamb ley mw ea nrya mn oi nr et ot hsant aI g' ms , f ho er g he tatdi n gs o! Hl i de arlescoosmt emp pe ne dd ai nt i oa nn sd hf oerl pseodl vuisn cg o tmh me mu .n iHc ae t ewwa si t he xt ht ree HmOe Al y. rt he isnpgosn, sbi vuet vTiha opmh aosn et ,o toekx tc, aarned oef me av iel r. yI thhai ndg a as snudmme da dI e' d t hh ae v pe rtooc er se sp esaot emd luyc ht r al evsesl tsht reer se s tf ou l otvhearns eiet omt ah ne yr wt ii sme ews oduul dr i hn ag v tehbe e pe nr o. Ac ebsosv et haal lt eIl ssea, iIdt rtuos tfer di e Tn hd os ,m"aTsh' aj undkg mg oeondt naensds i In' vt eeg rgiot yt . sI udcohn ' at nk naomwa hz ionwg realtor!" I would recommend him unreservedly. Ap rbosfoelsustieolny a sl itseml l a, er xepxepr et irsiee,nacned wd eodr ki ci antgi own isthho Tn eh ot hmraosu! g Fh r. oHme etnhseu ri endi t ieavl ecr oy nassuplet ac tt ioofnt ht oe scal loes pi nrgo,c ehsi ss wp oaws esre at omdl eesl isv. eCr oj umsmt wu nhiactaIt iaosnk ewdafso re. xHc ea lnl edns td. oHwe nl iasnt eanme da ztion ga lrle ma l tyo rr .eIq1u0e 0s t%a nr edc owmo mr keendd w i t h i n h i s Thomas. ϐǤ ǡ ǡ very experienced. There were many twists and turns in the sale process, and he handled them with Ǥ ϐ Ǥ way of conducting real estate business. Highly recommend Tom. SIERRA MCDONALD LISA NOSAL TERI BRIDGE
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Executive Summary
Home Staging: Buyers' Agent Perspective: • pSeixrtcyenpterscaeidntthoaf tbhuoymeres'sataggeinntgs hciatdedantheaftfehcotmoen smtaogsitnbg uhyaedrsa'nvieefwfecotf otnhesohmome eb.uyers, but not always, while 26 • fEuitguhrtey-hthormeee. percent of buyers' agents said staging a home made it easier for a buyer to visualize the property as a • bSetadgrionogmth(e3l4ivpinegrcreonotm) awndasstfaoguinndg ttohebekimtchoestnim(2p3oprtearnctenfot)r. buyers (37 percent), followed by staging the primary • aAnmdovnigr tbuua yl et or su'ras g(e4n3t sp, ehracveinntg) pahv aoitloasb l(e7f3o rp et hr ceei rn tl i)s, ttirnagdsi twi oansaml puhcyhsmi c aolr es t a g i n g ( 5 7 p e r c e n t ) , v i d e o s ( 4 8 p e r c e n t ) , or more important to their clients. • fSi evve epnet receennpt ,e rccoemn tp oa fr ebdu yt oe rost' haegresnitms isl aa ri dhtohma te ss toang i tnhge amhaormk eet itnhcarte awseerde tnhoe t dsot lal ga er dv. a l u e o f f e r e d b e t w e e n o n e a n d Home Staging: Sellers' Agent Perspective: • nTowteendttyh-oatnethpeeyrocennlyt sotfasgeeldlehrso'maegsenthtsatsawidertehedyiffsitcauglet dtoaslleslle. llers' homes prior to listing them for sale. Ten percent • aTnhde dminoisntgcroomommo(n69ropoemrcsentht)a.t were staged include the living room (91 percent), primary bedroom (83 percent), • pWehr seonn iatl l cy oomf feesr tt oo sc toamg ep et hn es aht ioomn ,e s(e2l l3e rpse' r ac ge ennt )t ,s asnadi dt htahta tt hiet sdeel pl eern pd as yos nt ot hs et a gs iet ut ha tei ohno m( 2e6b epfeorrcee nl i ts)t,i nt hga (t 1t7h e y percent). • pTehresomneadlliyanstdaogleldarthvealhuoemspee. nt when using a staging service was $1,500, compared to $500 when the sellers' agent • dWohlleanr vsatlaugeinogffearehdombye,bu1y9erpseirncecnomt pofarsiesollnertso' saimgeinlatrs hroempoerst.ed an increase of one percent to five percent of the • sTthaigretyd.percent of sellers' agents stated that there were slight decreases in the time on market when the home was • pAemrcoenngt)saevllaeirlas'blaegfeonrtsth, ehiravliisntgingpshowteorse (m88uchpemrcoernet), videos (47 percent), and traditional physical staging (43 or more important to their clients. 2025 Profile of Home Staging rn NATIONAL ASSOCIATION OF REALTORS"
Executive Summary
TV and Family Influence and Buyer Expectations: • wFoerrteys-etaigghetdpoenrcTeVntsohforwess.pondents said that buyers cited that homes should look like they • cFoifmtyp-aerigehdttpoehrocemnetsotfhreeyspsoawndoenntTsVsasihdotwhas.t buyers were disappointed by how homes looked • iTmwpeancttye-dotnheepirebrcuesnint eosfsr.espondents said that TV shows that display the buying process • iSme vpeanc tt eyd- s et hveeinr pb eursci ne ne st so bf yr esseptot inndge unnt sr esaaliids tti hc aetxTp Ve cst ahtoi ownss t ho ra ti ndci sr epal as ye dt heex pbeucytiantgi opnrso. c e s s • tSheevyenwtoyu-sledvseeneptherecmenotnoTf Vre.spondents stated that they were not influenced to stage homes as • lSi ve ve eanntdy -7n6i npe epr ec er cnet nht aodf irdeesapso anbdoe un tt swsha ai dt tt hh ea yt bwuaynetresdhiandaind ei da se aal bhooumt ew bh ee froe r teh setya rwt ianngt et hd et o buying process. • pFroorctye-stswwooupledrcbeentdioffficruelst.pondents stated that buyers typically thought the homebuying • hTahridrteyr-ethigahnttpheeryceenxpt eocftreeds.pondents stated that buyers found the homebuying process to be • wA emreednioatnpoufrc2h3aspinegrctehnet hoofmreeswpoitnhdtehnetms staoidviethwathobmuyeesr. s brought family members who • hAommoensginthpoesresownhoanddida hmaevdeiaann oefxp2e0cthaotmiones, tvhiretiur ablluyy. ers expected to view a median of eight • hFoifmtye-fsivtheepyewrcoeunltd osfeerebsepfoonredebnutysinsgtamteadtcthheadt tthheeirmbarukyeetr.s' expectations for the number of
NATIONAL ASSOCIATION OF REALTORS•
m
2025 Profile of Home Staging
Percentage Change in Dollar Value That Sellers Receive • iWn chreena sset aogfi no gn ea pheormc een, t1t9o pf ievrec epnetr coef nste ol l fe rt hs 'e adgoe lnl at sr rveapl uoer t e d a n offered by buyers in comparison to similar homes. • i 1 T n 0 e c n r p e p e a r e s c r e e c d n e n t t . h t e O o n f d l o r y e l l s o a p n r o e v n a o d l f u e t n e h t e o s f r s fe e ta r s e t p e d o d n f o t d h r e a n t t h t s s e t r a h e g o p i m n o g r e t a e b d h e t o t w h m a e e te snt as gi xi nagn da home had a negative impact on the home's dollar value offered.
Staged home had a negative impact
11%
30%
No impact on dollar value
19%
Staged home has increase of 1% to 5%
Staged home has increase of 6% to 10%
-10%
Staged home has increase of 11% to 15%
■ s%
17
Staged home has increase of 16% to 20%
11%
Staged home has increase of more than 20%
11%
34%
Not sure
20%
40%
0%
60%
[B NATIONAL
2025 Profile of Home Staging
ASSOCIATION OF REALTORS•
Impact of Time on Market • dT ehci rr teya speesr ci ne nt th eo ft isme lel eor ns ' ma gaernk test swt ahteend tthhea thtohme ree wwaesr set as lgi eg dh .t • dw N e i h n c i r e le e t a e 1 s e 7 e n d p p t e e h r r e c c e e a n n m t t o s r t u e a p n t o t e d r o t f e t h t d i a m t t h e s a t t t a h s g e t i a n h g g o i n a m g h e a o w m h a o e s m d o e i n d g t n r h e o e a t t m a ly faf er kc te tt ,h e time on market. • gOrnelayt lfyo ui nr cpreeracseendt tohferteismpeo nadheonmt ser ewpaosr ot end tthhea tmsatrakgei nt .g a h o m e Time the Home was on the Market
Greatly increase, 4%
Slightly increase, 9%
Don't know, 21%
Does not impact time on market, 17%
Greatly decrease, 19%
Slightly decrease, 30%
[B NATIONAL
2025 Profile of Home Staging
ASSOCIATION OF REALTORS•
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941.538.7240 brandycoffey@thecoffeygroup.com 941.404.4737 Brandy Loebker OP. Keller Williams Island Life Real Estate & KW Suncoast Licensed Real Estate Broker ABR, CAA, CDPE, CORE, CIPS, CLHMS, CRS, REP, RSPS, TRC c: o: www.TheCoffeyGroup.com
~'~ kw ISLAND LIFE REAL ESTATE KELLERWILLIAMS.REALTY
CO tY C I FI NE HOMES INTERNATIONAL
Eadl Offict Is l~ly Own&d and ()pmtld. If )'(Ill' ptopeny k Isled with anotlW twokl!lf', trrls Is not a solicitation. Agent OOIS not QU&l'iVllee Int il0Clnty of sqiare IIXlt.al)8, IOt slz9- Ot oll'lef k'lt«mation conceming 1/N tond1ll:Jn or ltall.lres rl] ■ ol lhe property provided l1f the seler or ob1an!d from publlc record or other sources and Ille buyer Is advised to lndependen11y ¥erify the acc1Xacy of that infonnation thrQt91 personal irt$pection with apprOQriate licensed protessionals. ~
WILLIAMS YEAR IN REVIEW Keller Williams formed a major strategic partnership with private equity firm Stone Point Capital bringing investment and leadership expertise into the company. (March 2025) New executive leadership appointments were announced, positioning the company for future growth and strategic development. (May 2025) KW was ranked No. 1 real estate franchise in the U.S. by agent count, transaction sides, and sales volume according to T3 Sixty. (April 2025) The company also made Glassdoor’s 2025 Best-Led Companies list, highlighting excellence in leadership and employee experience. (September 2025) Singapore expansion July 16, 2025 – KW announced expansion into Singapore. The KSCORE® pre-licensing and real estate training program expanded significantly — enrolling tens of thousands of students and helping produce new Keller Williams agents nationwide. (May 2025) KellerINK released both new and translated real-estate books to support agent training and education. (September 2025) The Millionaire Real Estate Agent Podcast crossed 1 million downloads within fewer than 80 episodes and continued to grow as a top real estate podcast. (April 2025)
KELLER 2025
Qatar expansion October 22, 2025 – KW expanded into Qatar.
Other regions (e.g., Cayman Islands, El Salvador, North Macedonia, Uzbekistan) By end of 2025 – Multiple regions were added throughout the year as part of global expansion reporting for 2025. Hungary expansion (among other regions) September 17, 2025 – KW expanded into Hungary as part of broader European growth. KW Cares granted nearly $1.7 M in assistance during 2025 and supported agents and families through hardship funds, scholarships, and coaching programs. (By Q3 2025)
BRANDY LOEBKER OP, Keller Williams Island Life Real Estate and KW Suncoast Licensed Real Estate Broker ABR, CAA, CDPE, CDRE, CIPS, CLHMS, GREEN, RSPS, TRC
C: 941.538.7240 O: 941.404.4737
EACH OFFICE IS INDEPENDENTLY OWNED AND OPERATED.
BrandyCoffey@TheCoffeyGroup.com TheCoffeyGroup.com
AWARDS & HONORS
HOUSINGWIRE 2023 TECH TRENDSETTERS FRANCHISE BUSINESS REVIEW 2023 CULTURE100 AWARD
FORBES AMERICA’S BEST EMPLOYERS FOR NEW GRADUATES 2023
REALTOR MAGAZINE 2023 NAR 30 UNDER 30
FORTUNE AMERICA’S MOST INNOVATIVE COMPANIES 2023 FORBES AMERICA’S BEST EMPLOYERS FOR DIVERSITY 2023 T3 SIXTY / SWANEPOEL TOP 5 REAL ESTATE FRANCHISE BRANDS 2023
HOUSINGWIRE 2023 HW TECH100
2023 REALTRENDS 500
REAL TRENDS 2024 REAL TRENDS VERIFIED 500 FRANCHISE BUSINESS REVIEW 2024 TOP FRANCHISES FOR WOMEN
T360 2024 SWANEPOEL POWER 200 FOR THIS OPPORTUNITY Thank you 941.538.7240 brandycoffey@thecoffeygroup.com 941.404.4737
Q
CERTIFIED DISTRESSED PROPERTY EXPERT ®
CDPE
EOWNER
SOLVING THE FORECLOSURE CRISIS ONE HOMEOWNER AT A TIME ™
Real estate professional is not an attorney or tax professional and is not providing legal, financial or tax related advice.
#1 • HOME PREP
2,500 SQ/FT LESS $750 2,500 TO 4,000 SQ/FT $1,000 4,000 + SQ/FT $1,500
Opt i on
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$3,500
(FURNITURE NOT INCLUDED)
(Wefocuson1st30secondsofthebuyer’svisualexperiencewith the home) • FDOINYIENRGrRuOg,OaMrtwceonrtke,rdpeieccoer,, ppllaatnets, napkins, napkin rings, artwork, decor ILNI VC ILNUGD RE OS AOLML rOuFg sO, Pa Tr tI wO No r Ik+, pB iEl lLoOwWs , IaTc Ec eMs Ss oTrOi e Bs ,Ef lIoNr Sa Tl sA, L&L pE lDa nBt Ys , SbToAo Gk Es ,Rc a n d l e s KP RI TI MC HAERNY aBcEcDe sRsOoOr iMe s atrot wi nocrl ku ,dter at rya, yb,ofol okrsa, lc, acnadnldelse, , l da emcposr, sbpeedcdi fi incgt, od he coomr ea tsi vt yel ep i l l o w s PO RF IFMI CAERaYr tBwAoTrHk , f bl ooroakl ss,, tcoawn de ll se sa, ndde cc oa rn, df ll eosr a l • OL IPVTI INOGN R3 IONOCML UrDu Eg Ss ,OaPrTt wI OoNr #k 1, p+ i#l l2oAwNsD, Aa cLcLeFsUs Ro rNi IeTs U, fRl oE r Sa Pl sE, C&I FpI lCa nT tOs , EbAoCoHk sR, Oc Oa nMd l e s KP RI TI MC HAERNY aBcEcDe sRsOoOr iMe s atrot wi nocrl ku ,dter at rya, yb,ofol okrsa, lc, acnadnldelse, , l da emcposr, sbpeedcdi fi incgt, od he coomr ea tsi vt yel ep i l l o w s PO RF IFMI CAERaYr tBwAoTrHk , f bl ooroakl ss,, tcoawn de ll se sa, ndde cc oa rn, df ll eosr a l FDOINYIENRGrRuOg,OaMrtwceonrtke,rdpeieccoer,, ppllaatnets, napkins, napkin rings, artwork, decor
1 % OF THE LIST PRICE NOT TO EXCEED $15,000
Opt i on
Opt i on
• DESIGN BOARDCONSULT WlTH BOARD SELECTION-$175 PERHOUR • • SCIUMSUTLOAMTDEERSEINGNOVBAOTAIRODN $B5O0A0RTDOIN$7T5O0EXISTING BATH OR KITCHEN FLOOR PLAN -$200
"My #1 goal is to design your listings to sell for Top Dollar!" -Brandy Loebker
89°/o OF YOUR SHOWINIGS WILL BE IN THE FIRST 3 WEEKS
Competitive and strategic pricing is vita l to the sale of you r home.
If a home is priced too high, th en it will sit on the market and buyers vvill view it as stale, which will make it sit even longer.
A competitively priced home is more likely to generate multiple offers, which may result in a higher closing price.
>- t- - > - t- u <( c.!) z - t- V) - ...J
4
0
l
5
3
6
7
2
NUMBER OF WEEKS ON MARKET
5 THINGS THAT DETERMINE THE VALUE OF A HOME: l. School district 2. Sq ua re footage 3. Updates 4. Bonu s space (recreation roo m) 5. Loca tion (lot) com mun ity)
2 BE THE BEST HOME ON THE BLOCK
r--
Our Design Team has over 26+ years of experience in the latest furnishing and trends, so listings stand out from the competition. Our team customizes each design as we feel every home is unique, and we want to showcase your selling features. We have furniture purchase options, and our #1 goal is to be your resource so we help you sell listings quickly and for TOP DOLLAR! Stage. Design. Renovate Our Services
Occupied Home Staging Vacant Home Staging Home Ready Prep Services Interior Design
Renovation Design
T
BEFORE
AFTER
BEFORE
AFTER
Revolutionizing Real Estate by DESIGN
Impact of Buyer Viewing a Staged Home . i yt - et harsei eer pf eorrcae nbtuoyfe br ut oy evriss'uaagl ieznet st hsea ipdr os pt aegritnygaas ha of umt eu r e • t hBeu yheorms 'e avgaelnutes iifdtehnet ihf ioemd et hwa at ss tdaegci no gr awt eodutl do ap obsui tyievre' lsy tiams tpea c t (h3o2mpeetrhceeyn ts)a, awn do nbl ui nyee r(s3 1w epreer cme notr)e. w i l l i n g t o w a l k t h r o u g h a • mh E o a i m g d h e e t
100%
83%
80%
60%
40%
32%
31%
20%
20%
9%
5% -
0%
More
More
Will
Are more suspect of home features
Will
Easier to visualize property as future
willing to overlook
willing to
negatively
positively
walk
impact home value if home
impact
through
other
home value
home they saw online
property
decorated
home
if home
faults
against buyer's taste
decorated to buyer's taste
m NATIONAL
2025 Profile of Home Staging
ASSOCIATION OF REALTORS•
Home Staging Effect on Buyer's View of Home
• saS oni xmet yfef pebceutr yco eenrnsmt , oobfsubt t ubnyuoeyt reasrl ' swa' gav eyi ens w, t ws ochfi itt lehede2th6hoapmte hre co. emn et ss at ai dg i tnhga ht ha do ma ne es tf faegci tn og nh a d • bOunylyer7's2vpieerwceonfttohferheospmoen. dents said that home staging had no effect on the
Has an effect on some buyers, but not always
60%
Has an effect on most buyers
26%
Has no impact on buyers
12%
0%
20%
40%
60%
80%
m NATIONAL
2025 Profile of Home Staging
ASSOCIATION OF REALTORS•
Importance of Staged Rooms
• ( a 3 S n 7 t d . p brei mmaor ys tbiemdpr ooor tma n(t3f4o rpbeur cyeenr st ) • r oBoumy e, rws 'i tahgjeunstts sceivt eedn tpaegri nc egntthsea gy ui negs tt hbaetdirtowo ma s avse rt yh ei ml epaosrt tiamn pt ot or t a n t stage. a g p s i t e n a r g g c i e n t n h g t e ) t , l h i f v e o i l n k lo g it w c r h o e e o d n m b ( y w 2 3 s a t s a p g f e o i r n u c g e n n d th t ) t e o
Living room Primary
4%311/o
34%
22%
37%
bedroom Kitchen
4 3
34%
21%
37%
% %
Dining room
31%
11%
23%
28%
60
Yard/outside space
10%
%
38%
31%
Bathroom Children's
13%
34%
9%
28%
bedroom Guest
1 % 7
21%
38%
12%
bedroom
30%
40%
16%
0
43%
26%
20%
60%
80%
0%
40%
100%
■ Somewhat important
■ Very important Neutral
•
■ Not very important
■Not at all important
9
m NATIONAL
2025 Profile of Home Staging
ASSOCIATION OF REALTORS•
Importance of Having Staging, Photos, Videos, and Virtual Tours for Listings • sAtma goi nn gg b( 5u 7y epres r' caegnetn) ,t sv, i hd ae voisn g( 4p8hpoet or cs e(n7t3) , paenrdc evni rt t}u, at rl at do iut ri os n(a4l 3p h y s i c a l ptoerthceenirt)claiveanitlsa.ble for their listings was much more or more important • vTihdier ot ys - wt herreee opfeer qc euna tl iomf bp uo rytearns c' ea, gaenndt s3s8a ipde trhc ae tn tb os at hi dvtihr at ut avl i rt ot uuar ls a n d staging was of less importance.
23%
Photos
5% %
22%
50%
Traditional physical staging
13%3%
32%
26%
25%
Videos
33%
31%
15% 4
4' 0
Virtual tours
20%
33%
30%
• • 13%
13%
Virtual staging
31%
38%
0%
20%
40%
60%
80%
100%
■ More Important
■ Much more important
•
■ Less important
Equal importance
■ Much less important
m NATIONAL
2025 Profile of Home Staging
ASSOCIATION OF REALTORS"
3 HIRE A TEAM THAT WILL MARKET YOUR HOME AGGIRESSIVELY From traditional yard signs to the latest gee-targeting technology, we utilize an array of tools and strategies to first showcase your property in front of potential buyers, and then motivate them to engage further. Our dedicated in-house marketing department designs and create all materials and content for extensive multimedia marketing and advertising campaigns across a variety of platforms. We pair our attractive branding with clean modern graphics to help our agents and listings stand out in the crowded digital landscape.
•
Professional Staging Consultation
Open Houses + Broker Opens
Email Marke ing Campaigns Agent Client eedbock from Sh wings Lead Response System for Property Inquiries 7 Days a Week Expert Nego lotions on Your Behalf for the Best Terms Access to Our Vendor Network of Licensed Cor tractors
•
NOR Photography Videography Custorniz d Prop rty Brochures
,.
Effective Oir.... ct Moil C'ampaigns
•
Multi-Faceted Digital+ Social Media Campaigns Effective Digital Advertising Reflective For Sale Sign Panels
•
,
Signage + Directiona s
''Certain restrictions apply.
Meet the Team THE COFFEY GROUP
JULIE SNYDER LICENSED SALES ASSOCIATE
THOMAS SONS DIRECTOR OF SALES
HILLARY LINARES CLIENT CONCIERGE
JANE ONTIVEROS DIRECTOR OF MARKETING
ALLA DANKANYCH DIRECTOR OF OPERATIONS
Brandy Loebker ABR, CAA, CDPE, CDRE, CIPS, CLHMS, GREEN, RSPS, TRC BGt orr aoo nuwdpnyhaba Kes leci leol ven ers siWs tt hiel elni atblmya ssbi ceb ert eno nki ene trtsahgoeef t swoepar sv0iw. c0ee4 ls%l hdofeousrledor vbv eee dr ka. nBl l orswaanll eedsdy vgheoa, l suh mbo eneeefnsot aryn,S laaorryaeasal otryt ea, saai dnn eddntMtr ui ansntSa. atMre aea srCokoteaud nf obt ryy . tKh ei sl l ep rh Wi l oi sl loi ap mh ys , na on tdi cae dh i tghhe ds eu gc rc ee es so af nwdo frekl t e tt hh ei c o, pT ph oe r Ct uo nf f iet yy 40 years, licensed for 2 1 years, and is a local graduate of USF. BBo frr aot hnk ede ryI . nhBsort ali dtnusdt mey cfuool trni ptLi l nue xupua rrl loyyf eHws oso mi roknes aMwl dai t erhks iiengt nti nea rgt ni oaa nnt isdo inhnaoc l ll udb dsr oi tnkhgee rCsCe etrhrt tir ϐioiϐ eiuedgdhI nLatuerxreunf reayrt ri Hoa nl o namle etPwrMoo par rke kroet fyt imSn pge emSc pbi aeel cri sis at w, l i Asi ttc hcDrheeesdri i gtTenrdaa t nBi osunny aeat rni ’osdnRai sel pRa remef seeer mnr at bal etCirev roe t, f i aϐ ti nhc dae t LiMoi cni l e.l inSoshnee dDi sRo alel aamrl eEGmsut bai l etder. BaC ner adr tni i dϐni yev dewsAat mus creteni cot enpn Art logy pe ane srt k. t yeS dhmet oai srbkaee Nat awS toii otc hina ahl l MeAr es Rds oieacs iAoarmt ti ob&na sSosef acRdoEonArd Lf oHTr OoKmRe Sel l®eS rpGWer cei i leal inl ai smDt esCs Rei grent ai eϐl itecy. aBI t nirotaennr dna yna tdi isohanaaCs l e. erBat ri rϐani needdd yDt hhi saet sr Cee ess srt ate i bdϐ i l ePi sdrhoRepdee shr i tedyre sEnext l ipf a eal rsPt a. r noHpeaexvrpi tney gr tDpi enr soti chg enes ass teei cdo oncnoadun- nhd tol i ems s aes ssBhor ,oa snr htdesyaklonef sof ewf rr sos mat h 72e 2y0 S0wo6li -dl 2l fP0e1reo1l g, i rns ahc mlei nhteahdsa tte oxc prg eei var eti ee bns acacenki not opf opt rhoeercit lruo cns oiutmry emfso upr nr yei otvyue. nt Stoihosene f. ee Het hleser emhv i eigsrhsyei oos nnt eoi scf fateonr shbeferl npo emaϐ si t tmhf reao nmbye swp teobor upk yli ene gar sswpi ni ot hst hsaiebt lmreu aienr Rkc reeetaalf soEers ttyhaoet uei rr Pnhr eoot fmewseos iirnot hn8, a aldnCadoy snb syourdl tol aei nsn stg.. Bft ohrrea tn#hd1eyi tr sr fapuient cui i nraegl i. zcBeorsma innpdaSyneiyns ii tonhret hROeepl woe croaar ttl iidon ngf o PSr rehirnev cri ci ape gas el. n&St hsB. erBoi srkaewnr edf l yol rvt aKe kre sel elsedar i WRn i i1t l zl0i aC3 ma1 r sel t xIoscnl ha aan npd gpLer i sof , ea DcRhSeTaf osl , rEacsnlt idaet nTe tr&ue xsKtpWse. r SHi euennrcc eko naa osn twd. Sl oehwde gnf ees l hFt elKol per lsi ldehar e SWr ui i nnl l ci aaosmas si sst twPi nra ogs pct ehl i reet nyp tems r ifanenc pat lgϐ aietnmwn ei i nnt hgt aFI nnl ot der ri Sdi oua rn. CcDoe&as sJi tgSnRt aeegrp, i naJ oigra &n& DGRer ees mei gnonϐ di weel lad sf todor eervnee ssl oui dpr eeendt thit aeo l bsahensodt wpccooasmsseimbhleeerr cs pei arr lov ppi creeor ftpoi eer rs at iylnl tot ohf ehs eeb rrevsci tlc i wee naa tyl sl ’ podof es hss iei gbr nl ec nl i i ene enadt css o. wJmoi apt hne t tai htni evdi erBmirnaacnrodkmye teo. - Bwp rrnao nCd dou yfcf i ehnyag sGppr roaour ptpne reI ntr yte ednr eiwoe irdt hDs eai nswi gSenol .lu- Bkt hrnawonwedsnyt has joined KW Style to Design in order to provide a higher level of service with interior design, staging, and assisting her clients in renovation projects when buying, sKeWl l i nL ga ,nodr, Ks tWa y Pi nl ag ni nn et rh, eKi rWh oNme we . HKoeml l eers ,C&o nKcWi e rCgoemhma se hr ceilaplehda svter eaal lmo wl i ne de tt hh ies tperaomc easns d. Kh eWr bWr oo rkledrwa gi de et,oKfWo r mL usxtur rayt e, gKiWc r Se pl aot ri ot sn +s hEi pn st ewr ti at hi nemx pe ne rt ,i eNnecxetdMaog ve en tMs ial ci traorsys, tBhrea ng dl oyboew. Tnhs eCsoe f freeyl a&t i oCnosmh pi pasn hy aCvoea ac hl l oi nwg e, ad ct ohaec thei anmg caonmd phaenry bf roor kbeur saignee st os ohwa nnde lres aalnl do fr et ha el iers tcal iteenpt 'rso rf ee sasl i eo sntaaltse. Tn he ee dpsu irnp oa sney ol of ct ha it si ocno mw pi tahnay ci so nt oc iceoragcehaapnpdr ot raac ihn. companies on how to create the ultimate client experience, create brand awareness, and to increase their proϐit. Brandy is dedicated to helping others succeed and is passionate about serving her community. Brandy is the Chair of the Realtor Association of Sarasota & Manatee County Charitable Foundation, on the Board of DWi irlel icatmo rss Nf oorr tthh eF lRo reiadl at oRr eAgsi os onc. iBart ai onnd yo fwSaasr ar es oc et an t&l y Ma pa pn oa ti ne et e, do nt ot hs eerBv eo aorndMoof tDei rMeac rt oi nres Lf oarb oF rl oart oi dray AP sr es os icdi aetni ot ’ ns Aodf vRies oa lrtyo rCso, uanncdi l t. h e L u x u r y A m b a s s a d o r f o r K e l l e r
BRANDY LOEBKER c: o: brandycoffey@thecoffeygroup.com www.TheCo ff eyGroup.com 941.538.7240 941.404.4737 OP, Keller Williams Island Life Real Estate and KW Suncoast, Licensed Real Estate Broker ABR, CAA, CDPE, CDRE, CIPS, CLHMS, GREEN, RSPS, TRC
. """" Aesidefftill Specialist
~ FENG SHUI
i!I: CERTIFIED DISTRESSED liiil PROPERTYEXPERr
4
RE A SK LLED
H
NEGOT ATOR
WHO HAS A REPUTATION OF INTEG1RITY AND IS TRUSTED BY BOTH CONSUMERS AND REALTORS ®
WHAT OTHERS ARE SAVING
"We hired Lucido's team after working with another agent for almost a year. During that time, we received no contracts for the purchase of the properly. Within a (ew months,, we received a contract and the property closed recently. The team's aggressive marketing strategy worked. Also, he convinced us that t/1e reason the property was not selling was becaf.lse the price was too high. Their assessment was apparently correct since we received lhe controcl' shortly after the price was lowered. We only wish we had hired them sooner,"
"When we chose to sell our home,, we initially tried to sell it ourselves df.le to the strong sellers market in the area. Shortly after we started, we contacted the Lucido Team who I mcl and insl'antly liked, We had on accepted offer above our asking price in 2 days! The work my agent did, along with the rest of lhe team, was exemplary. We closed on the date specified on the offer and the tronsiUon went smoothly due to her efforts. I could not hove imagined doing what they did on our own! I highly ... recommend the Lucido Team! They are wonderful people and I can't soy enough good things about them. Using this agency was o great decision."
"I could not recommend the Lucido team enough. They helped us through every stage of the sale. Responses were quick and professional, our house sold in under 2 weeks, and we had a lot of traffic throughout the process."
-M. Chandler
"Highly recommend the Lucido team. The staging, photography& marketing gol out home sold in less than 48 hrs. after it hit the market. Their professionalism is top notch."
- S, Samuel
- M. Burk
"J. Bykowski
azillow· ***** V'
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