Executive Summary
Home Staging: Buyers' Agent Perspective: • pSeixrtcyenpterscaeidntthoaf tbhuoymeres'sataggeinntgs hciatdedantheaftfehcotmoen smtaogsitnbg uhyaedrsa'nvieefwfecotf otnhesohmome eb.uyers, but not always, while 26 • fEuitguhrtey-hthormeee. percent of buyers' agents said staging a home made it easier for a buyer to visualize the property as a • bSetadgrionogmth(e3l4ivpinegrcreonotm) awndasstfaoguinndg ttohebekimtchoestnim(2p3oprtearnctenfot)r. buyers (37 percent), followed by staging the primary • aAnmdovnigr tbuua yl et or su'ras g(e4n3t sp, ehracveinntg) pahv aoitloasb l(e7f3o rp et hr ceei rn tl i)s, ttirnagdsi twi oansaml puhcyhsmi c aolr es t a g i n g ( 5 7 p e r c e n t ) , v i d e o s ( 4 8 p e r c e n t ) , or more important to their clients. • fSi evveepnet receennpt ,e rccoemn tp oa fr ebdu yt oe rost' haegresnitms isl aa ri dhtohma te ss toang i tnhge amhaormk eet itnhcarte awseerde tnhoe t dsot lal ga er dv. a l u e o f f e r e d b e t w e e n o n e a n d Home Staging: Sellers' Agent Perspective: • nTowteendttyh-oatnethpeeyrocennlyt sotfasgeeldlehrso'maegsenthtsatsawidertehedyiffsitcauglet dtoaslleslle. llers' homes prior to listing them for sale. Ten percent • aTnhde dminoisntgcroomommo(n69ropoemrcsentht)a.t were staged include the living room (91 percent), primary bedroom (83 percent), • pWehr seonn iatl l cy oomf feesr tt oo sc toamg ep et hn es aht ioomn ,e s(e2l l3e rpse' rac ge ennt )t,s asnadi dt htahta tt hiet sdeel pl eern pd as yos nt ot hs et a gs iet ut ha tei ohno m( 2e6b epfeorrcee nl i ts)t,i nt hga (t 1t7h e y percent). • pTehresomneadlliyanstdaogleldarthvealhuoemspee. nt when using a staging service was $1,500, compared to $500 when the sellers' agent • dWohlleanr vsatlaugeinogffearehdombye,bu1y9erpseirncecnomt pofarsiesollnertso' saimgeinlatrs hroempoerst.ed an increase of one percent to five percent of the • sTthaigretyd.percent of sellers' agents stated that there were slight decreases in the time on market when the home was • pAemrcoenngt)saevllaeirlas'blaegfeonrtsth, ehiravliisntgingpshowteorse (m88uchpemrcoernet), videos (47 percent), and traditional physical staging (43 or more important to their clients. 2025 Profile of Home Staging rn NATIONAL ASSOCIATION OF REALTORS"
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