Executive Summary Home Staging: Buyers’ Agent Perspective: • Fifty-eight percent of buyers’ agents cited that home staging had an effect on most buyers’ view of the home most of the time, while 31 percent said that home staging has an effect, but not always. • Eighty-one percent of buyers’ agents said staging a home made it easier for a buyer to visualize the property as a future home. • Staging the living room was found to be most important for buyers (39 percent), followed by staging the primary bedroom (36 percent), and staging the kitchen (30 percent). • Among buyers’ agents, having photos (77 percent), traditional physical staging (58 percent), videos (74 percent), and virtual tours (42 percent) available for their listings was much more or more important to their clients. • Twenty percent of buyers’ agents said that staging a home increased the dollar value offered between one and five percent, compared to other similar homes on the market that were not staged. Home Staging: Sellers’ Agent Perspective: • Twenty-three percent of sellers’ agents said they staged all sellers’ homes prior to listing them for sale. Ten percent noted that they only staged homes that were difficult to sell. • The most common rooms that were staged included the living room (91 percent), kitchen (81 percent), primary bedroom (81 percent), and dining room (69 percent). • It was most common for sellers’ agents to use a staging service (24 percent). Sellers’ agents also said that it depends on the situation (24 percent), and sellers’ agents also personally offered to stage the home (22 percent). • The median dollar value spent when using a staging service was $600, compared to $400 when the sellers’ agent personally staged the home. • When staging a home, 20 percent of sellers’ agents reported an increase of one percent to five percent of the dollar value offered by buyers in comparison to similar homes. • Twenty-seven percent of sellers’ agents stated that there were slight decreases in the time on the market when the home was staged. • Among sellers’ agents, having photos (89 percent), traditional physical staging (44 percent), and videos (44 percent) available for their listings were much more or more important to their clients.
2023 Profile of Home Staging
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