Executive Summary
Home Staging: Buyers' Agent Perspective: • pSeixrtcyenpterscaeidntthoaf tbhuoymeres'sataggeinntgs hciatdedantheaftfehcotmoen smtaogsitnbg uhyaedrsa'nvieefwfecotf otnhesohmome eb.uyers, but not always, while 26 • fEuitguhrtey-hthormeee. percent of buyers' agents said staging a home made it easier for a buyer to visualize the property as a • bSetadgrionogmth(e3l4ivpinegrcreonotm) awndasstfaoguinndg ttohebekimtchoestnim(2p3oprtearnctenfot)r. buyers (37 percent), followed by staging the primary • aAnmdovnigr tbuua yl et or su'ras g(e4n3t sp, ehracveinntg) pahv aoitloasb l(e7f3o rp et hr ceei rn tl i)s, ttirnagdsi twi oansaml puhcyhsmi c aolr es t a g i n g ( 5 7 p e r c e n t ) , v i d e o s ( 4 8 p e r c e n t ) , or more important to their clients. • fSi evve epnet receennpt ,e rccoemn tp oa fr ebdu yt oe rost' haegresnitms isl aa ri dhtohma te ss toang i tnhge amhaormk eet itnhcarte awseerde tnhoe t dsot lal ga er dv. a l u e o f f e r e d b e t w e e n o n e a n d Home Staging: Sellers' Agent Perspective: • nTowteendttyh-oatnethpeeyrocennlyt sotfasgeeldlehrso'maegsenthtsatsawidertehedyiffsitcauglet dtoaslleslle. llers' homes prior to listing them for sale. Ten percent • aTnhde dminoisntgcroomommo(n69ropoemrcsentht)a.t were staged include the living room (91 percent), primary bedroom (83 percent), • pWehr seonn iatl l cy oomf feesr tt oo sc toamg ep et hn es aht ioomn ,e s(e2l l3e rpse' r ac ge ennt )t ,s asnadi dt htahta tt hiet sdeel pl eern pd as yos nt ot hs et a gs iet ut ha tei ohno m( 2e6b epfeorrcee nl i ts)t,i nt hga (t 1t7h e y percent). • pTehresomneadlliyanstdaogleldarthvealhuoemspee. nt when using a staging service was $1,500, compared to $500 when the sellers' agent • dWohlleanr vsatlaugeinogffearehdombye,bu1y9erpseirncecnomt pofarsiesollnertso' saimgeinlatrs hroempoerst.ed an increase of one percent to five percent of the • sTthaigretyd.percent of sellers' agents stated that there were slight decreases in the time on market when the home was • pAemrcoenngt)saevllaeirlas'blaegfeonrtsth, ehiravliisntgingpshowteorse (m88uchpemrcoernet), videos (47 percent), and traditional physical staging (43 or more important to their clients. 2025 Profile of Home Staging rn NATIONAL ASSOCIATION OF REALTORS"
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