Executive Summary TV Influence and Buyer Expectations: • Eighty-one percent of respondents said that buyers had ideas about where they wanted to live and what they wanted in an ideal home (76 percent) before starting the buying process. • Forty-four percent of respondents stated that buyers typically thought the home buying process would be neither easy nor difficult. • A median of five percent of respondents cited that buyers felt homes should look the way they were staged on TV shows. • A median of 10 percent of respondents stated that buyers were disappointed by how homes looked compared to homes they saw on TV shows. • A median of 20 percent of respondents cited that buyers brought family members with them to view homes. • A median of 30 percent of respondents cited that buyers consulted with family members during the buying process. • Twenty-four percent of respondents said that TV shows which displayed the buying process impacted their business. • Seventy-three percent of respondents said that TV shows which display the buying process impacted their business by setting unrealistic expectations or increased expectations. • In the last five years, 51 percent of respondents cited that they have seen an increase in the share of buyers who planned to remodel a home. A median of 25 percent of respondents said that buyers who plan to remodel will do so within the first three months of owning a home. • Fifty-six percent of respondents stated that buyers typically did not have an expectation of the number of homes they would see before buying. • Among those who did have an expectation, buyers expected to view a median of seven homes in-person and a median of 12 homes virtually. • Fifty-six percent of respondents stated that buyers’ expectations of the number of homes they saw before buying matched the market.
2023 Profile of Home Staging
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