AGC Annual Convention | Breakouts & Membership Luncheon
2025 Quarter One
Tyler Enslin’s Crash Course on Mastering Memory
Three simple techniques for remembering names:
STOP AND TRULY LISTEN when someone says their name.
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REPEAT IT ALOUD two or three times if possible.
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CREATE AN ASSOCIATION (such as a visual or wordplay) to help link the name to something familiar.
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It’s not a memory problem—it’s an attention problem.
Tyler Enslin took the stage with a fast-paced, humorous, and highly practical session titled “Mastering Your Memory.” With more than 1,000 live events under his belt and a reputation for turning everyday chal- lenges into empowering take- aways, Enslin kept the crowd fully engaged with interactive games, candid audience mo- ments, and simple strategies to boost cognitive performance in the workplace—and beyond. His message centered around a common but often overlooked professional skill: remember- ing names.
TECHNOLOGY IS A TOOL.
Just don’t let it replace your ability to think.
From there, the session evolved into an upbeat memory bootcamp. Enslin introduced the Loci Method—a 2,000-year-old memorization tech- nique that links visuals to familiar locations—and had participants mentally walk through 15 “files” around the room, each attached to a quirky, vivid image. Within minutes, dozens of attendees could recite the entire list back in perfect order, even backwards. “It’s not magic,” Enslin said. “It’s just how the brain is wired. The language of memory is pictures. If you learn to think in visuals, you can remember almost anything.”
He wrapped up with a timed chal- lenge, pushing teams to memorize the first ten U.S. states using a series of wild mental pictures. The session wasn’t just about tricks. Enslin also touched on “digital dementia”—a growing concern in today’s tech-saturated world where over-reliance on devices may lead to reduced cognitive function. “Tech- nology is amazing,” he said. “But if we use it for everything, we lose the mental strength we need to stay sharp. Memory is like a muscle—it needs exercise.”
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