Digital Media Valuations
Public Market Valuations
In the ever-evolving landscape of the digital media industry, a notable transformation is underway—a move away from the once-dominant strategy of consolidation to a renewed focus on core strengths and differentiation. This shift is prompted by challenges such as the staggering decline in BuzzFeed shares, unsuccessful sales processes at Vice, the collapse of SPACs, and unpredictable fluctuations in the advertising market. This strategic pivot is occurring against the backdrop of broader economic changes that began over a year ago. In the face of seismic shifts, including rapid inflation and the Federal Reserve's response, the broader economy has proven unexpectedly resilient. Notably, inflation has proven more pliant than anticipated, indicated by a recent pause in rate hikes from the Federal Reserve. The labor market remains robust, with ongoing wage growth and unemployment hovering near historic lows in the US.
Average Multiples by Category
10x
8x
6x
4x
2x
0x
Advertising Broadcasting Cable and Satallite
Interactive Media and Services
Publishing
Source: Crunchbase
FE International
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2024 Digital Media M&A Report
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