2024 Digital Media M&A Report

Project Index The Deal

FE Deal Data

$5,527

April 2023

Revenue (TTM)

Listed Date

EBITDA (TTM)

Under Offer Date

$2,567

July 2023

Marketing SEO

September 2023

Sector

Completion Date

B2B Clients Agencies

85 Days

End Markets

Time in Due Dilligence

International

151 Days

Geography

Listed to Deal Closed

FE International served as the exclusive M&A advisor on the sale of Project Index.

Since its founding, Project Index quickly became a trusted entity in the SEO and link-building sector. The business operates on a subscription agency model, with 79 clients as of March 2023, boasting many well-known, high-ticket, and longstanding relationships. A highly authoritative name in the SEO space, the business is frequently recommended by SEO thought leaders due to the tailored approach it brings to each of its clients in implementing SEO best practices. After identifying a number of potential acquirers, FE International secured a lucrative 7-figure offering from a leading strategic buyer looking to bolster its marketing capabilities and expand its suite of digital marketing brands.

FE International

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2024 Digital Media M&A Report

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