Rebounding Market Activity in AdTech
The chart below shows relative online ad rates by day with an index of 100 being the highest date in recorded history.
By sampling a statistically relevant set of global sites and aggregating their ad earnings, the index offers a real-time aggregate view. It serves as a baseline to describe the state of the online advertising marketplace, providing a daily index score on a scale of 1 to 100.
The Online Ad Revenue Index
Source: Newor Media et al.
Even as the Digital Media M&A market begins to rebound, there remain challenges ahead. The online advertising market has seen ad rates steadily decline since the start of 2022 as a focus on growth has shifted toward broad-based cost-cutting and increased focus on profitability. However, a notable turn of events at the end of 2023 has injected a ray of optimism into this landscape. The spikes in ad revenue surpassed levels seen in 2020, marking a significant resurgence and signaling a potential reversal of the previous decline. Similarly, uncertainty about the impact of AI is causing most Digital Media companies to reassess their business models and investment strategies. We'll delve more into this topic later on.
FE International
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2024 Digital Media M&A Report
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