A Long-TermProject NowComplete

that would be strategic, for both the local consumer and also the development sector which would be part of the store’s service market. The site had to be easy to find and easy to access. That led to the Richelieu Road location. Being part of an existing large shopping centre complex made perfect sense, es- pecially one located along County Road 17 at the west end of Rockland, with a potential daily drive-in traffic numbering in the hundreds. «The study showed that being close to the market was key,» said France Lalonde. «In business, you want to promote and maintain local shopping. What you want people to say is ‘Hey, I no longer have to go out of town.’» Once the location was confirmed and other factors considered in the business plan, groundbreaking on the new outlet began in September 2014 under the experienced

customers who might be wheelchair-bound or need a cane or walker to get about.» «We visited lots of other outlets and types of stores to help us with our (de- sign) choices,» said France Lalonde. «We checked out new trends and ideas in layout design.» She and her fellow co-owners/operators did a lot of travelling for their on-site design research and they met and talked with many successful business owners, gathering input for the final interior design phase. Once the final plan was determined, the sole problem was having to deal with the realities of winter construction season, especially the past winter’s brutal weather. Still, less than a year after the start of construction, the doors of the new location in the SmartCentre Plaza at 3015 Richelieu Road in Rockland, opened June 9 for an in- augural evening and for the general public for the June 11 grand opening.

guidance of Michanie Construction. The en- gineering firm, LRL, began mapping out the blueprints for the 27,000-square-foot premises, keeping in mind ‘green guide- lines’ for energy ef- ficiency in all aspects of the design, includ- ing use of LED light- ing where feasible, and also taking into consideration the ac- cessibility needs of

Since the family hardware business came under the RONA banner in 2006, J. Lalonde & Fils had always seemed to be the perfect candidate for expanding the Canadian hardware and home improve- ment franchise into Rockland. Intrigued and attracted by the idea, Robert, France and Serge Lalonde still took time to consider all

sides of the situation before making their joint decision to go ahead and dive into the project. Four years later, the dream became a reality thanks to a well-conceived business plan to guide the team. First step was a market study to deter- mine the right location and also size for the second outlet. The Lalondes wanted a site

Sincères félicitations à la famille Lalonde !!!

MEUBLES RAYMOND LALONDE FURNITURE INC. 2832, rue Laurier 3T , Rockland, Ontario 613 446-4686 Ouvert le dimanche / Open Sunday Courriel : Félicitations pour vos 100 ans d'existence!

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