DESIGN POINT
STAGING
Good staging decisions can save you time on market and improve your deal’s ROI.
COLOR PALETTE: A color palette is the color scheme that you use in the home. It can change from room to room or flow throughout the house. Most designers recommend color palettes that vary, but do not clash. STAGING: The act of improving a property’s appeal to buyers using art, accessories, lighting, greenery, carpet, furniture, and other home- décor items to create an attractive first impression of the home.
3 Strategies for Staging Investment Properties STAGING CAN MEAN THE DIFFERENCE BETWEEN A BIDDING WAR AND SLOW DEATH ON THE MARKET.
by Jan Britt
any real estate investors believe that staging is unnecessary for their properties. They could not be more wrong! Whether you are hoping to sell for top dollar or rent out a buy-and- hold property, a few economical staging investments will give your property that “special something” that attracts buyers or renters eager to pay top dollar for the privilege of living in your investment. Here are three things you will soon find you can’t afford not to do before showing a property: M NO. 1 BE SMART ABOUT YOURRUGS Area rugs show off hardwoods and help pull the color palette into the room while preventing echoing. Invest in a carpet remnant that has a high knap, not quite a shag, but close. Cut it to the need- ed size and hot-glue the edges to prevent unraveling. Inexpensive to make (about
$30), but a key addition to any room with hardwood floors. PRO TIP: If you have carpet, don’t put a rug down! It doesn’t matter how pretty and expensive that rug is, it looks like you are covering something up. Fur- thermore, doubling up makes the room look smaller. NO. 2 STAGE THE MASTER BEDROOM Even if you do not stage any other room, minimally stage the master bedroom with a nice bed and bedspread (solids, no florals, so you get a larger, cleaner-looking room and bed) and some nice-but-generic art on the walls. I hang all my art with monkey hooks, which do not mess up the wall and will hold up to 100 pounds. PRO TIP: If the master bedroom is not
on the same level with the rest of the bed- rooms, stage the house so it is clear that upstairs bedrooms are still easily acces- sible to parents. Parents may shy away if they think they won’t be near their babies. NO. 3 HANG SOME CURTAINS A lot of times when you walk into a house and there is minimal staging, you encounter a terrible echo. Absorb that echo with staging curtains made from
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Jan Britt is an award-winning interior designer, redesign specialist, and staging specialist based in Atlanta, Georgia. She may be reached at
decoratewithjan@gmail.com or www.janbrittinteriors.com.
STEVE DOWN.COM
10 | think realty magazine :: october 2017
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