NUTS & BOLTS COACHES CORNER
STRATEGIES: REITs Think Realty Coaches
PAMELA J. The Power Broker GOODWIN
Commercial Real Estate Power Broker Joins Coaching Team PAMELA J. GOODWIN JOINS THE THINK REALTY COACHING FACULTY.
by Carole VanSickle Ellis
all and then pick one,” she said. Commercial Real Estate 101 certainly covers the bases, dealing with breaking into the sector, identifying the best niche for you, understanding legal agreements and investor protections, finding proper- ties and hidden opportunities, and much more. Goodwin, who started her own commercial firm in 2006 after working for Brinker International (Chili’s) and building a long track record of success- fully guiding local and national clients (Walgreen’s, McDonald’s, Chase Bank, among others) with their commercial real estate acquisitions, lease obligations and consulting services, is well-equipped to instruct. She has written and pub- lished two books, created a four-part audio real estate course about going “Zero to $1 Million with One Deal,” and is a regular contributing expert to nu- merous national newspapers, magazines, podcasts, and radio shows. BACKGROUND CHECK: Just over 11 years ago, Goodwin took her more-than-30-years of expe- rience in the commercial real estate industry and made the leap out of corporate America. Today, Goodwin
any punches in business or with her coaching students. “The best thing to do if you want to start doing the really big deals, the commercial deals where a single deal can be worth hundreds of thousands or even millions of dollars, is to just dive in,” she said bluntly. Fortunately, she’s willing to help her students take the plunge and has created a custom course for Think Realty coaching students, Commercial Real Estate 101, to give them the guidance (or the little shove) they need. “The first part of diving in is to ab- solutely understand what you’re doing in commercial real estate, and that is where the Commercial 101 course comes in,” Goodwin explained. “A lot of people in residential would like to break into commercial, but feel that because of a lack of knowledge they are simply unable to do so.” Because commercial real estate is such a diverse sector, Goodwin recommends investors start with a solid understanding of their options and choose one area in which to focus. “Commercial real estate means so many things, from retail to office, industrial to churches, shopping centers to working with tenants in any of these developments. There is so much va- riety, you really have to just look at them
TITLE AND AFFILIATIONS: Founder of Goodwin Commercial, member of the International Council of Shopping Centers, member of the North Texas Commercial Association of Realtors and Real Estate Professionals, Founder of “Deals in Heels,” approved Texas Real Estate Commission instructor, Think Realty 2017 “Woman to Watch in Real Estate,” and Real Estate Forum “Southwest Woman of Influence.” EXPERIENCE: Goodwin handled tenant coordina- tion/project management for multiple shopping centers and developed more than 50 pad sites with Brinker Interna- tional before launching her own com- pany, Goodwin Commercial, in 2006. She is a #1 Best Selling Author on Amazon for her book, “Winning Ways in Commercial Real Estate: 18 Suc- cessful Women Unveil the Tips of the Trade in the Real Estate World,” and also authored “One Cent Lemonade to Million Dollar Deals – 25 Jobs and 25 Lessons I Wish I Learned Sooner!” WHY SHE’S HERE: “Too many real estate investors think they’re stuck in residential real estate when they could be breaking into the commercial sector.” Pamela J. Goodwin, founder and CEO of boutique commer- cial real estate consulting firm Goodwin Commercial based in Dallas, Texas, and the latest member of Think Realty’s expert coaching faculty, does not pull
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COACHING PROGRAM Pamela J. Goodwin’s coaching program can be accessed at thinkrealty.com/coaches/pam-goodwin .
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