uRBAN wHIP llc cATALOG | iSSUE 003

ur·ban ˈ ə rb ə n/ adjective adjective: urban 1

in, relating to, or characteristic of a city or town."the urban population”

al·che·my ˈ alk ə m ē / noun noun: alchemy 1

the medieval forerunner of chemistry, based on the supposed transformation of matter. It was concerned particularly with attempts to convert base metals into gold or to fi nd a universal elixir. a seemingly magical process of transformation, creation, or combination." fi nding the person who's right for you requires a very subtle alchemy”

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