Go Mag Issue 68 | Digital Version


Pure with Purpose

INIKA Organic are proud to announce the People with Purpose initiative, and to unveil Robyn Lawley as brand ambassador.

Change for good INIKA has launched People with Purpose, a grant program to recognise people who are doing incredible things with purpose, whether that be protecting the environment, fighting for animal rights or helping to create a more sustainable future. The grant is open to Australian residents and will see the recipient receive $10,000 to further invest in their purpose. https://www.inikaorganic.com/ pages/people-with-purpose Go Vita loves … INIKA’s Phytofuse Renew ™ clinically tested anti-ageing skincare range, with rose of Jericho, grapeseed extract, caviar lime and maca root.

Australia’s premium 100 percent natural, certified organic beauty brand, INIKA Organic, has appointed eco and sustainability warrior and supermodel Robyn Lawley as their new brand ambassador. As one of Australia’s most celebrated models, as well as an author, podcaster and environmental activist, Robyn epitomises what INIKA Organic stands for: authentically natural, sustainable and pure with purpose. “We partner with people who are as passionate as we are, and Robyn lives and breathes her purpose, just as we do,” says Tony Rechtman, founder and CEO of Total Beauty Network. “She uses her platform to advocate for sustainability, animal rights and the environment, which are all core to INIKA’s values.” Beauty in imperfection INIKA has unveiled a series of stunning images of Robyn that are completely unretouched. “Being beautiful doesn’t mean being perfect,” explains Amanda Connors, Global Chief Marketing Officer

for Total Beauty Network. “We wanted a beautiful campaign that was also natural and real, to reflect our brand ethos, so we decided not to retouch the images.” “I’m thrilled to be a brand ambassador for INIKA Organic,” says Robyn. “I’m passionate about what I put into my body and on my face, so to be aligned with a 100 percent natural, certified organic, cruelty-free and vegan-friendly brand is the perfect fit. INIKA is also doing incredible things to combat plastic packaging within the beauty industry.” Plastic neutral INIKA is the world’s first certified plastic neutral make-up brand, helping to reduce the 120 billion units of beauty packaging that is produced annually. Plastic neutral certification assures responsible plastic waste management: for every kilo of plastic waste that INIKA Organic puts into the environment, they collect and recycle another kilo which is made into fence posts for Australian farmers devastated by bushfires and drought.


ISSUE 68 • 2023

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