HERE’S HOW YOU CAN BRING IT BACK TO LIFE MARKETING STRATEGY NOT GOING AS PLANNED? Marketing isn’t easy, and despite spending countless hours and resources crafting a marketing strategy, it can still fall flat. The definition of a “failed” marketing campaign is undoubtedly subjective, but if you see that there’s been no significant impact and your ROI isn’t cutting it, then it’s time to get back to the basics. THINK LIKE A CUSTOMER. Your campaign may have seemed bulletproof initially, but if you see less than great results, it’s time to think less like a business owner and more like a customer. As a customer, consider what issues may have caused you to react negatively, or not at all, to this marketing strategy. Was the targeted audience too broad? Was the messaging not powerful enough? Consider specifying your target demographic and redirecting your message to fit that audience. MAKE IT MEMORABLE. Thanks to social media, consumers are constantly bombarded with ads and offers from countless companies vying for their business. This means your marketing may have gotten lost in the noise by failing to stand out and grab someone’s attention. So, check if your campaign is similar to others that launched around the same time.
You may need to return to the planning phase to differentiate your message from your competitors.
AMP UP THE OFFER. Gifts, special sales, discounts, and other incentives are some of the reasons a potential customer will engage with your business, but if the offer isn’t valuable enough, they will ignore it. Whatever desired action you want your clientele to take, you need to ensure they’re receiving enough in return. EVOLVE AND ADAPT! If none of these approaches work for you, start fresh. Take a new route and use the new information you’ve learned after evaluating your strategy’s results. Don’t consider this marketing strategy a failure but a learning experience that will help you build more effective campaigns in the future. Learn from your mistakes, and you can come back stronger and better than ever!
KNOW THE LAW! HOW AND WHEN TO SHARE THE ROAD WITH EMERGENCY VEHICLES
You’re driving along on the highway on your way to work when you see flashing lights approaching in your rearview mirror. What do you do? It’s important to remember that the flashing emergency lights don’t always mean that you or another motorist is being pulled over. Sometimes the lights mean a police officer is attempting to safely and quickly get to an emergency or car crash, or it’s an ambulance or fire truck trying to pass. According to the Federal Bureau of Investigation (FBI), more officers die from traffic-related incidents than any other on-duty accident, and sometimes this is the result of improper and illegal passing of emergency vehicles or any authorized vehicle belonging to state, federal, or local emergency service agencies.
Here are some Georgia laws to follow when it comes to emergency vehicles.
• If it is not safe to make the above lane change, reduce your speed to a reasonable speed (below the speed limit) while passing. Be prepared to stop. It should be noted that drivers who do not follow these laws will be cited by other officers who are not responding to emergency calls and observe the infraction. Punishments for Illegally passing an emergency vehicle can include fines and possible points added to your driving record. There are a number of possible defenses for being charged with illegally passing an emergency vehicle and that’s where we come in! If you’ve been charged with this or another driving infraction, give us a call today! Our experienced professionals are ready to help!
If you are approached by an emergency vehicle displaying its flashing lights:
• Yield the right of way and immediately move to a position parallel to the right- hand edge of the road • Do not stop in an intersection • Remain in this stopped position until the police officer makes contact with you or passes
If a stationary emergency vehicle displays its lights:
• Make a lane change into a lane not adjacent to the stopped emergency vehicle
2
ATLANTADUILAWYER.COM
Published by Newsletter Pro • www.NewsletterPro.com
Made with FlippingBook Ebook Creator