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OPINION
Investing in the employee experience, celebrating wins, and fostering a strong culture boosts morale, retention, and organizational success. Investing in employee experience
E mployees are an organization’s greatest asset, and, for most businesses, they are their biggest investment. They can also be your most effective promotional tool. From client meetings to casual community conversations, your employees are the face of your organization, and the experiences and messages they share during these interactions pay dividends in recruitment, retention, and business development efforts.
Lynn Bruns, PE
It’s more important now than ever to invest in the employee experience, because, according to a recent survey, 54 percent of U.S. workers have chosen to stay in a role simply because they feel appreciated. When your employees feel valued, they are more likely to stay, increasing retention and your bottom line. Investing in the employee experience can come in many forms:
According to Zweig Group’s 2023 Best Firms To Work For employee survey, 93 percent of ISG employee- owners report overall employee satisfaction. So, how do we do it? Investing in the employee experience and celebrating the wins, big or small, boosts employee morale and builds a strong organizational culture that people want to be a part of. SOMETHING TO CELEBRATE. In 2023, ISG reached 50 years of doing business. To celebrate with our employee-owners, ISG hosted an event at the recently-renovated La Crosse Convention Center in La Crosse, Wisconsin. The space, designed by more than 80 of our employee-owners, is a testament to how we live our mission of making a difference for
Designing modern workspaces
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■ Providing top-notch technology and resources
Practicing performance coaching
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Creating growth opportunities
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See LYNN BRUNS, page 8
Celebrating the wins
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THE ZWEIG LETTER JANUARY 8, 2024, ISSUE 1519
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