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THE RESULTS. The energy at the anniversary celebration was unsurmountable. Laughter and excitement filled the halls and the ballroom. The energy and momentum continue today, months later. There is a buzz among the offices, and our team is invigorated. Employee-owners who attended the event walk a little taller – proud of their firm, its history, and its future. Seeing their firm invest in employees empowers them to continue to invest in themselves as proud owners, eager to roll up their sleeves and tackle the next project. SOMETIMES, IT’S THE LITTLE THINGS. While achieving milestones is notable, it is important to regularly remind employees that their contributions are important and they are valued. Our employees agree that ISG provides meaningful opportunities for socializing and celebrating special events. Celebrating small wins daily with shoutouts, intranet posts, employee spotlights, happy hours, employee contests, and team gatherings also drives culture and motivates people to maintain momentum. Strategize how you can celebrate on a smaller scale more frequently and pair the daily wins with the larger celebrations to increase retention and loyalty. Many times, it’s the small gestures that make the greatest impact. Lynn Bruns, PE is CEO of ISG, a nationally recognized architecture, engineering, environmental, and planning firm. Connect with him on LinkedIn.
LYNN BRUNS, from page 7
our clients and communities and made the perfect backdrop to come together with our peers to celebrate a milestone year and a milestone project. THE EXPERIENCE. More than 500 employee owners and their guests were able to come together at the La Crosse Center. Each element of the event was carefully thought out to achieve an impactful employee experience, down to the signature cocktails, which were named after original poems authored by the firm founder and often shared throughout the early years of ISG. Interactive exhibits showcased ISG’s growth over 50 years and the evolution of the La Crosse Center project. Videos and company photos that highlight our firm’s culture painted a picture of years past and played throughout the corridor. A dessert table accented with a 50th anniversary ice sculpture set the tone of the night, yet paled in comparison to the scenic views of the Mississippi River. A formal banquet was kicked off with a lively music video featuring employees. The video transitioned into a showstopping live entrance from the program’s emcee, followed by thoughtful words from firm leaders and an award ceremony. The Making A Difference Awards had three employee-nominated categories tied to our mission and gave employees the opportunity to recognize their colleagues for the amazing work they do every day. After dinner, a band entertained guests as they conversed and danced the night away. Many didn’t want the evening to end, opting to gather at local establishments to continue the celebration and camaraderie.
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THE ZWEIG LETTER JANUARY 8, 2024, ISSUE 1519
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