introducing virtual reality into its marketing. This will only add to a virtual reality project’s success and could also lead to more savings in the future, should the company decide to stay with the same firm.
HOWTO FIND THE RIGHT VR FIRM FOR YOU When thinking about hiring a VR firm, there are some key things for a real estate investment company to consider. First, make sure that you hire a firm skilled in applying virtual reality to the real estate industry. Those firms that are experienced in working with a specific industry will deliver more successful VR projects to their clients. Secondly, virtual reality is still new to many people and can be confusing if you’re not familiar with it. To combat this, make sure that the VR firm you hire will guide you through the whole virtual reality process from start to finish, and will teach you everything you need to know about the video and virtual reality system. It is very important for a real estate invest- ment company to be educated about the VR service it is providing to clients. If the leasing office is not properly trained on how to explain and show off the VR to potential tenants, the video’s effec- tiveness will be significantly decreased. At our studio, for instance, we guide our clients through the whole virtual reality journey. We also train the leasing staff on how to properly use the equipment. We will set up the virtual reality sys- tem, from the VR-compatible computer to the headset, in the leas- ing office. Then we will train the staff on how to use the machinery as well as how to create the most successful virtual reality experience for their potential tenants. Whether you are actively looking for a VR company or have just started thinking about incorporating VR into your business, this new tech can be a great benefit for you and your clients. •
Rami Kalla is the founder of Point in Time Studios, a Phoenix, Arizo- na-based video production studio with a specialty in virtual reality. He has workedwith the student housing andmulti-housing industry since 2003. Rami has had the privilege of workingwith such brands as Asset Campus Housing, Ford, PetSmart, Coca-Cola, McDonalds and AOL. For more information about Rami and Point in Time Studios, please visit
www.PointinTimeStudios.com.
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