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dIn, Twitter and Instagram. “I think that Instagram is really good for that visual showcasing of projects and fin- ishes and all the cool things that real estate investors want to document. You just can’t beat the engagement and volume of people who are on Facebook,” she says. Consistency is king when it comes to leveraging the power of social media, according to Lassiter-Lyons. “I think with regard to social media and real estate investors the one single word that I would really highlight and impress upon them is consistency. You can’t be what I refer to as a hit-and-run poster. You need to maintain that consistency, and you need to plan for it,” she says. She suggests making a posting sched- ule for the month and sticking to it. Document your activities with photos and video so that you can maintain consistency across your social media profiles, Lassiter-Lyons says. “The last thing you want is to put something up that’s really spectacular and then you
don’t do anything for four years,” she says. Your goal is to be in front of as many eyeballs as possible. As the number of real estate investors who are active on social media starts to dwarf those who aren’t, social media-us- ing investors may start to favor people who are as socially active as they are, leav- ing the less socially active on the sidelines. “If somebody else has an active social media presence where I’m seeing their day-to-day activity and the kind of hous- es that they’re looking at and the kind of deals they’re putting together, I get kind of a sense of who they are,” says Lassit- er-Lyons. “I’m 100 percent more likely to go with the fully documented younger guy than the old guy who believes I have no interest in what he had for lunch. If you’re not online, you don’t exist.” •
THE INVESTOR INSIGHTS www.theinvestorinsights.com 1-800-998-6718
THE REAL ESTATE INVESTOR’S SOCIAL MEDIA PLAN www.theinvestorinsights.com/real-es- tate-investors-social-media-plan
THE INVESTOR AGENCY www.theinvestoragency.com 1-800-998-6718
says. Once they do try it, however, the lightbulb goes on, and they understand social media’s power and importance. For those who tried and didn’t like social media or those just getting into real estate investing, Lassiter-Lyons recommends go- ing with Facebook “all day long.” Facebook is the largest social media network and therefore has the most reach. Her other favorites, in order of preference, are Linke-
Robert Springer is a regular freelance contributor to Think Realty Magazine. Contact him at rtspringer@gmail.com.
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